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The term “paid media” probably isn’t unknown to SaaS companies; it is an external marketing strategy that uses methods such as pay-per-click (PPC) advertising and sponsored ads. However, it’s a misconception to believe that everyone, regardless of budget constraints, should be using paid media to grow their company. The truth is, paid media requires plenty of thought and consideration, especially if you want to maximize your company’s ROI as a result.

Here are some tips your SaaS company can follow to determine whether or not paid media is right for you.

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It’s long been stated in the past few years that keyword ranking has become a fleeting strategy for SEO criteria. While it hasn’t disappeared entirely, it’s clear that you can’t just throw keywords into your content and expect Google to be satisfied. There is more to ranking in search engines than optimizing keywords; and with today’s search engine algorithms, you’ll need to seriously rethink your SEO strategy.

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In today’s world, your website’s ranking on Google matters more than ever. When users search for information, they usually want to find an answer as soon as possible and will almost always click on the first few links that they see on Google. In fact, research shows that 75% of users only look at the first page of search engine results. With that being said, you’ll want your website/blog/article to be on that first page.

So, how can you increase your website’s Google rank? Here are a few factors to remember when creating your search engine optimization (SEO) strategy.

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Search engine optimization is critical for promoting your content and services, especially for SaaS companies. A strong SEO strategy can mean the difference between quality lead generation and a complete lack of an online presence. When working with SEO, there are two specific types of optimization to consider: one time SEO and ongoing SEO. Before a selecting an SEO plan, here are some of the key features your SaaS company should know about each. 

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With the new year approaching, it’s time to begin anticipating upcoming marketing trends. Search engine optimization (SEO) is one of the many opportunities that marketing and SaaS companies continue to capitalize on. Recent updates have included algorithm changes from Google and the ongoing growth of voice search optimization. 

To help prepare your company for the new year, here are some of the SEO trends that you can expect to see in 2019. 

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Have you ever looked at your Google analytics and wondered why some webpages get bombarded with traffic, while others are stuck in search engine limbo? Even when you’ve spent plenty of time optimizing your b2b website, Google is occasionally a bit stubborn. Here’s how you can optimize around the many ways Google ranks your b2b website and content.

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Since the major update to search engine algorithms last year, marketers have had to make significant changes to their SEO strategies. Topic clusters and pillar pages are a marketer’s new best friend when keeping content linked and up-to-date with SEO.

While keywords aren’t completely gone, their relevancy in the modern content marketing landscape is dwindling. Here’s why topic clusters and pillar pages have become essential for content marketing.

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In b2b marketing, a successful website is key to attracting new visitors and generating qualified leads. Your website must have a purpose and send a personal message to visitors, in the same way your brand's voice will resonate with your audience. To keep your webpages optimized and easy-to-navigate, here are four tips you can follow to perfect your b2b website design and content.

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When working with SEO for your b2b marketing, you’ve likely noticed an overwhelming amount of information to keep track of. From measuring analytics, to optimizing content and building links, SEO plays a vital role in developing your b2b marketing, but it can be overwhelming. To maintain an effective SEO strategy, these are four critical factors you’ll want to make sure you’re focusing on. 

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It’s difficult to imagine where digital marketing would be without search engine optimization; it’s the glue that holds your content together in relevant search results, and attracts visitors to your website. By 2020, investments for SEO are already estimated to have a 45% growth rate. So why are some marketers claiming that SEO may no longer be relevant in 2018?

While allocating your business’s resources to SEO may seem like a high expense, the efforts you make can prove a positive ROI. Here are several reasons why your business still needs SEO for its digital marketing campaign.