Keyword Ranking is Over: Rethinking Your SEO Strategy

By Philip BerardoMar 22, 2019

It’s long been stated in the past few years that keyword ranking has become a fleeting strategy for SEO criteria. While it hasn’t disappeared entirely, it’s clear that you can’t just throw keywords into your content and expect Google to be satisfied. There is more to ranking in search engines than optimizing keywords; and with today’s search engine algorithms, you’ll need to seriously rethink your SEO strategy.

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One Time SEO vs. Ongoing SEO: What Works Best for SaaS?

By Philip BerardoJan 18, 2019

Search engine optimization is critical for promoting your content and services, especially for SaaS companies. A strong SEO strategy can mean the difference between quality lead generation and a complete lack of an online presence. When working with SEO, there are two specific types of optimization to consider: one time SEO and ongoing SEO. Before a selecting an SEO plan, here are some of the key features your SaaS company should know about each. 

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Optimize Your B2B Website Around Google's Search Algorithms

By Philip BerardoSep 24, 2018

Have you ever looked at your Google analytics and wondered why some webpages get bombarded with traffic, while others are stuck in search engine limbo? Even when you’ve spent plenty of time optimizing your b2b website, Google is occasionally a bit stubborn. Here’s how you can optimize around the many ways Google ranks your b2b website and content.

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4 Critical SEO Factors for Your B2B Business

By Stephanie AlexandreJun 05, 2018

When working with SEO for your b2b marketing, you’ve likely noticed an overwhelming amount of information to keep track of. From measuring analytics, to optimizing content and building links, SEO plays a vital role in developing your b2b marketing, but it can be overwhelming.

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