Keyword Ranking is Over: Rethinking Your SEO Strategy

By Philip BerardoMar 22, 2019

image credit: garagestock/shutterstock.com

It’s long been stated in the past few years that keyword ranking has become a fleeting strategy for SEO criteria. While it hasn’t disappeared entirely, it’s clear that you can’t just throw keywords into your content and expect Google to be satisfied. There is more to ranking in search engines than optimizing keywords; and with today’s search engine algorithms, you’ll need to seriously rethink your SEO strategy.

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One Time SEO vs. Ongoing SEO: What Works Best for SaaS?

By Philip BerardoJan 18, 2019

image credit: dizain/shutterstock.com

Search engine optimization is critical for promoting your content and services, especially for SaaS companies. A strong SEO strategy can mean the difference between quality lead generation and a complete lack of an online presence. When working with SEO, there are two specific types of optimization to consider: one time SEO and ongoing SEO. Before a selecting an SEO plan, here are some of the key features your SaaS company should know about each. 

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Optimize Your B2B Website Around Google's Search Algorithms

By Philip BerardoSep 24, 2018

image credit: PK Studio/shutterstock.com

Have you ever looked at your Google analytics and wondered why some webpages get bombarded with traffic, while others are stuck in search engine limbo? Even when you’ve spent plenty of time optimizing your b2b website, Google is occasionally a bit stubborn. Here’s how you can optimize around the many ways Google ranks your b2b website and content.

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4 Critical SEO Factors for Your B2B Business

By Philip BerardoJun 05, 2018

image credit: Roobcio/shutterstock.com

When working with SEO for your b2b marketing, you’ve likely noticed an overwhelming amount of information to keep track of. From measuring analytics, to optimizing content and building links, SEO plays a vital role in developing your b2b marketing, but it can be overwhelming. To maintain an effective SEO strategy, these are four critical factors you’ll want to make sure you’re focusing on. 

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Why SEO Is Still Relevant for Digital Marketing

By Philip BerardoMay 17, 2018

It’s difficult to imagine where digital marketing would be without search engine optimization; it’s the glue that holds your content together in relevant search results, and attracts visitors to your website. By 2020, investments for SEO are already estimated to have a 45% growth rate. So why are some marketers claiming that SEO may no longer be relevant in 2018?

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HubSpot is Dropping its Keyword Tool. What’s Next for Inbound Marketing?

By Philip BerardoApr 12, 2018

By the end of this May, HubSpot will no longer be supporting its keyword tool. This is a result of updates to search engines, such as Google, which are following longer keyword phrases instead. Digital Marketers still have HubSpot’s Content Strategy Tool, and HubSpot is prepared to move beyond their outdated keyword tool. Here’s what you need to know about HubSpot’s upcoming changes.

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Get the Most Out of HubSpot’s Content Strategy Tool

By Philip BerardoFeb 02, 2018

Starting in May, Hubspot is no longer supporting its keywords tool. This means users will need to embrace new methods to optimize their content. Luckily, HubSpot has already made preparations for the upcoming change.

HubSpot launched its content strategy tool back in September, but there’s still time to get started if you haven’t checked it out. Here’s how you can get the most of the content strategy tool update.

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Innovations in Search Engine Marketing

By Stephanie AlexandreAug 01, 2017

For marketers, the fundamental goal of search engine optimization, or SEO, has always been to be easily discovered online by prospects. Especially when 80% of internet users turn to search engines to look up information on a business nearby, showing up in the list of search results is crucial to promoting your business and driving traffic to your website.

However, as technology continues to evolve, so too must your marketing. Today’s latest innovations in search are changing the pathways in which prospects reach important information, and thus, changing the way in which your b2b organization must develop SEO marketing strategies accordingly.

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Are You Following Google's Best Practices for SEO?

By Stephanie AlexandreMay 12, 2017

Marketing moved into the digital age quite some time ago, and with any transformation it has come with its fair share of growing pains. Online marketing has become an industry of its own, comprised of Pay Per Click, blogging, and SEO, etc. There’s not a day a user can log online without being hit with some form of online marketing. So, how can you ensure you are following best practices?

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SEO to SXO: The Transformation of Search Engine Optimization

By Ryan TrabalkaJun 15, 2016

Change is not always the easiest thing, but when it comes to optimizing your website, you might want to reconsider.

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