3 Brand Positioning Strategies for SaaS Businesses

By Philip BerardoDec 07, 2018

When was the last time you sat down and really took an in-depth look at your brand? Those in the SaaS industry understand the difficulties that come from developing a strong brand identity that feels unique, while offering enough value and not deviating from a core message. Customer churning is one of the top struggles for SaaS businesses; having an inconsistent, complicated brand message certainly doesn’t help.

To help retain your current audience and encourage new customers to seek your services, here are three brand positioning strategies you’ll want to work with. 

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How to Design a SaaS Website that Drives Lead Conversion

By Philip BerardoNov 30, 2018

With a wide array of competitors looking to gain leads in the SaaS industry, designing a website that fits industry standards is no simple task. Factor in how difficult it can be to display a SaaS service to your audience without being able to physically demonstrate it, and the odds are unfortunately against you.

If your SaaS company hopes to stack up to fierce competition, you’ll want to follow these strategies on how to design a high-converting website.

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Opportunities and Challenges in B2B SaaS Marketing

By Philip BerardoNov 21, 2018

SaaS businesses that adopt b2b marketing best practices are seeing a number of benefits and opportunities for business growth. ROI is easily generated digitally without the need for speaking directly to a salesperson, and the sales process can lighten the workload thanks to automation. 

However, that’s not to say that a b2b SaaS company will only see positive opportunities; increased competition and difficulty displaying value are just some of the obstacles in SaaS marketing. Let’s take a closer look at some of the opportunities and challenges in b2b SaaS marketing.

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4 Marketing Strategies to Grow Your SaaS Business

By Philip BerardoNov 09, 2018

The SaaS industry isn’t about selling services to a business as a one-time interaction. Subscription-based software service is about building an audience to continuously nurture and support over time. According to HubSpot, 38% of companies currently work on SaaS; and this number is expected to grow to 73% within the next two years.

Your SaaS business will need to consistently update its services and provide the best value to maintain a strong customer base and grow over time. Here are four marketing strategies you can use to help grow your SaaS business. 

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