--- title: Get the Most Out of HubSpot’s Content Strategy Tool description: Learn how you can get the most out of HubSpot's new content strategy tool and improve your business's content marketing and search engine optimization. image: https://blog.thinkdm2.com/hubfs/shutterstock_177674591.jpg --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization) # Get the Most Out of HubSpot’s Content Strategy Tool By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) Facebook Twitter LinkedIn   ![magnifying glass over a website screen for HubSpot.com](https://blog.thinkdm2.com/hs-fs/hubfs/get%20the%20most%20out%20of%20HubSpots%20content%20strategy%20tool.jpg?width=800&name=get%20the%20most%20out%20of%20HubSpots%20content%20strategy%20tool.jpg) image credit: Gil C/shutterstock.com Starting in May, Hubspot is no longer supporting its keywords tool. This means users will need to embrace new methods to optimize their content. Luckily, HubSpot has already made preparations for the upcoming change. HubSpot launched its **[content strategy tool](https://blog.hubspot.com/customers/your-guide-to-creating-effective-content-with-hubspot-content-strategy?utm_source=hs_email&utm_medium=email&utm_content=60376973)** back in September, but there’s still time to get started if you haven’t checked it out. Here’s how you can get the most of the content strategy tool update. ##### **No need to overproduce content and keywords** With HubSpot’s content strategy tool, you’ll be able to gain more traffic with less content needed. You can attract new visitors with strategies built for each, while keeping your content optimized for search engines. The tool embraces the human and technology side of web searches. As search engines become smarter, there’s no longer a need to produce content around specific keywords. Today, people search how they talk; single words and phrases aren’t going to cut it for optimization. Structure your content topics around key ideas, while making sure they aren’t too vague. When producing content, also pay attention to word count; too little words can hurt your chances at **[SEO rankings.](https://blog.thinkdm2.com/why-your-b2b-business-needs-to-invest-in-seo)** ##### **HubSpot’s content strategy tool helps you select the best topics** The content strategy tool allows you to choose the best topics to create content for. You can add core topics, such as “inbound marketing” or “content development,” then select a pillar page to structure the information. When choosing a topic, you should examine the following: ##### **Use topic clusters to structure content topics** HubSpot will provide a comprehensive pillar page to structure your content, allowing you to increase visibility from searches. Topic clusters are separated into three sections: You should have a minimum of 8 subtopics, with a maximum of 22. Always provide links between your subtopic and topics, but make sure the links you use in them are reliable, trustworthy sites. Keywords may be leaving HubSpot, but that doesn’t mean you shouldn’t be focusing on key content development strategies. Thinkdm2 is a New Jersey marketing and branding agency that's always looking for the best ways to improve our clients' digital marketing and branding efforts. Learn how you can get the most out of your content strategy with topic clusters.  [![New call-to-action](https://no-cache.hubspot.com/cta/default/452414/95ba6bdb-a4e8-438c-bf55-52b9259422bc.png)](https://cta-redirect.hubspot.com/cta/redirect/452414/95ba6bdb-a4e8-438c-bf55-52b9259422bc) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. 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