Why Your B2B Business Needs to Invest in SEO

By Philip BerardoDec 08, 2017


piece of paper displays SEO on desk surrounded by crumpled pieces of paper and pencil

image credit: Roobcio/shutterstock.com

If you’ve recently published new content to your company’s website, you may be wondering why it’s not generating traffic. The truth is, even the best content will go unnoticed without proper optimization for web searches. To stay on top of the competition, you’ll need to invest in search engine optimization. Here’s why your b2b business needs SEO for its digital content.

Cost is not a concern with SEO

The cost for SEO is surprisingly less than that from online advertising and email marketing campaigns. Search engine optimization provides a consistent return of investment, and improves your online presence. This allows it to work alongside your other marketing channels, such as social media, to improve organic reach. Don’t let your company’s work go unnoticed. The initial cost for improved SEO will pay off if your content.

Search engines are dominating online market share

Studies have shown that an estimated 80-90% of your potential prospects will check blogs online before considering your company’s services. If prospects aren’t able to find you, they will instead see your competitor’s work. Your prospects may be finding results for keywords, but it won’t be favorable for your company if you aren’t optimized.     

Competition is increasing in SEO

Competing for high-ranking, common keywords may not be a sufficient use of your time, since competitors likely have those searches locked down. To keep your content at the top of web searches, consider implementing:

    • Long-tail keywords: have less competition than common keywords
    • Hyperlinks: provide further links between your content
    • Relevant images or videos: can also be found through search engines
    • Contact Page: further educates leads about your company, improving the user experience

Search engine optimization remains effective, and won’t slow down. Optimizing for web searches continues to bring improved traffic for company websites.. Even as technology evolves with audio-based searching, SEO is still important because any search involves keywords for stronger results.

It’s time for your b2b business to invest in search engine marketing. If you want to get the most out of your website, you can find more helpful tips in thinkdm2’s eBook.

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