3 Marketing Technology Trends for Your B2B Business

By Cristianna BarczApr 24, 2019

image credit: everything possible/shutterstock.com

Technology is an ever-changing aspect of the b2b business world. Whether your company keeps up (or fails to keep up) with the industry, changes can ultimately affect the success of your business. You will want to know the technology trends that your competitors are implementing, especially when it comes to marketing your brand to your audience. Here are three marketing technology trends you should be aware of.

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The Impact of Machine Learning in B2B Marketing Technology

By Philip BerardoMar 14, 2019

image credit: Phonlamai Photo/shutterstock.com

The sales journey for a b2b company is often lengthy, complex, and downright strenuous. Without the right data to understand buying intent, marketers find themselves running in circles and going through the same motions with their customers. Now, the b2b industry is turning to machine learning for greater insights into each customer lifecycle stage.

Here are some of the ways that machine learning technology is making an impact in b2b marketing technology. 

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5 Big Tech Trends from CES 2018

By Philip BerardoJan 19, 2018

Las Vegas hosted the 2018 Consumer Electronics Show (CES) last week, bringing in over 180,000 visitors and 900 startups. While we at thinkdm2 are b2b marketers at heart, something about CES leaves all marketers and techies with a sense of excitement. 

The event offered an exciting look at the future of technology, for marketers including new AI advancements and increased IoT speeds for mobile devices. If you missed some of the announcements, here are five big tech trends from CES 2018.

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IBM's Predictions for IoT in 2018

By Philip BerardoJan 12, 2018

In 2018, the number of Internet connected devices are expected to grow to 11 billion. There will be a rise in AI usage, blockchains, and an increase in internet of things capabilities. With new ways to analyze and store important information, IoT devices are looking to make a big impact on companies in 2018. Here are IBM’s predictions.

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3 Next–Gen Tools for B2B Sales & Marketing

By Stephanie AlexandreAug 09, 2017

The best businesses know they need to evolve and adapt in order to reach their sales goals, but finding the rights tools in an ever-changing landscape can prove challenging. That is why we have come up with a list cutting edge next-gen tools to help you find marketing success.

As marketers, we understand what it takes to move the needle and how to help our B2B clients redefine their goals and priorities. These tools are meant to help your organization regain its agility all while developing a clearer understanding of your target audience. 

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Mobile Marketing for B2B

By Stephanie AlexandreJul 13, 2017

The world has gone mobile. Its time for marketers to take advantage of the fact that 95% of people now own cell phones, and it’s time for B2B companies to fully embrace the power of mobile marketing

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3 Tech Innovations for Driving Engagement

By Stephanie AlexandreJun 06, 2017

Organizations already recognize how mobile technology and the Internet of Things can impact brand value. In fact, more than 70 percent of respondents to the SoDA Report (“Society of Digital Agencies”) that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. 

Marketers often feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? According to
Pew Research, about 28 percent of Americans hold “strong” preferences for being early adopters, while 26 percent firmly avoid early adoption.

This post delves into some of the latest technological developments that are bound to impact your marketing efforts.

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IoT Spending to Hit $1.29 Trillion by 2020

By Stephanie AlexandreJan 19, 2017

It comes as no surprise that companies are focusing their resources on IoT but the actual dollar amount may surprise you. In 2016 alone, spending on the Internet of Things totaled an estimated $737 billion. Predictions are stating that organizations are going to continue to invest in hardware, software, services and connectivity that enables IoT. 

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Technology In Marketing: Engage, Interact, And Sell!

By Stephanie AlexandreAug 04, 2016

When you hear marketing in 2016, what comes to mind? Whether you sell shoes, food, or computers, technology is the backbone of all successful marketing strategies. Businesses incorporate various technological mediums to gain emotional insights while engaging with audiences alike to eventually gain loyal customers. Take a few minutes to see how digital, social, and mobile marketing can transform your marketing endeavors as well as please existing customers.

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How Technology Is Affecting B2B Branding

By Chris FullerOct 23, 2015

It’s 2015 and technology is still evolving with an ever changing landscape for marketers. Due to these changes brands must adapt and stay abreast of trends in order to remain relevant. The digital age has created this phenomenon of relevancy for brands by adding new levels of engagement and interaction with customers. Without social, videos or online presence, a brand almost ceases to exist.

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