3 Marketing Technology Trends for Your B2B Business

By Cristianna BarczApr 24, 2019

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Technology is an ever-changing aspect of the b2b business world. Whether your company keeps up (or fails to keep up) with the industry, changes can ultimately affect the success of your business. You will want to know the technology trends that your competitors are implementing, especially when it comes to marketing your brand to your audience. Here are three marketing technology trends you should be aware of.

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The Impact of Machine Learning in B2B Marketing Technology

By Philip BerardoMar 14, 2019

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The sales journey for a b2b company is often lengthy, complex, and downright strenuous. Without the right data to understand buying intent, marketers find themselves running in circles and going through the same motions with their customers. Now, the b2b industry is turning to machine learning for greater insights into each customer lifecycle stage.

Here are some of the ways that machine learning technology is making an impact in b2b marketing technology. 

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4 Marketing Strategies to Grow Your SaaS Business

By Philip BerardoNov 09, 2018

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The SaaS industry isn’t about selling services to a business as a one-time interaction. Subscription-based software service is about building an audience to continuously nurture and support over time. According to HubSpot, 38% of companies currently work on SaaS; and this number is expected to grow to 73% within the next two years.

Your SaaS business will need to consistently update its services and provide the best value to maintain a strong customer base and grow over time. Here are four marketing strategies you can use to help grow your SaaS business. 

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"May I Assist You?" How Chatbots are Growing in B2B Marketing

By Philip BerardoOct 29, 2018

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When visiting a marketing website, you may notice a small pop-up message from a smiling robot, in the corner of the page. No, this isn’t a sign that robots are taking over the Internet; but it is a sign of a growing trend in the b2b marketing scene. Chatbots encourage website visitors to interact with artificial intelligence and receive helpful, automated assistance.

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Predicting the Future of Technology in Digital Marketing

By Philip BerardoJul 19, 2018

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Take a moment to think about the many tech buzzwords digital marketers tend to use today; AI, machine learning, and the Internet of Things are all major topics of interest. Since digital marketing is constantly evolving, this year will once again bring technology advancements along for the long run.

Here are several innovations in technology for digital marketing that we’re expecting in the near future.

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5 Big Tech Trends from CES 2018

By Philip BerardoJan 19, 2018

 

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Las Vegas hosted the 2018 Consumer Electronics Show (CES) last week, bringing in over 180,000 visitors and 900 startups. While we at thinkdm2 are b2b marketers at heart, something about CES leaves all marketers and techies with a sense of excitement. 

The event offered an exciting look at the future of technology, for marketers including new AI advancements and increased IoT speeds for mobile devices. If you missed some of the announcements, here are five big tech trends from CES 2018.

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IBM's Predictions for IoT in 2018

By Philip BerardoJan 12, 2018

 

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In 2018, the number of Internet connected devices are expected to grow to 11 billion. There will be a rise in AI usage, blockchains, and an increase in internet of things capabilities. With new ways to analyze and store important information, IoT devices are looking to make a big impact on companies in 2018. Here are IBM’s predictions.

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Why Your B2B Business Needs to Invest in SEO

By Philip BerardoDec 08, 2017

 

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If you’ve recently published new content to your company’s website, you may be wondering why it’s not generating traffic. The truth is, even the best content will go unnoticed without proper optimization for web searches. To stay on top of the competition, you’ll need to invest in search engine optimization. Here’s why your b2b business needs SEO for its digital content.

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The Risk and Reward of IoT

By Stephanie AlexandreNov 28, 2017

 

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According to a study conducted by Cisco in 2016, global business executives believe IoT, or the Internet of Things, will positively impact their companies in multiple ways, such as operations efficiency, customer service improvement, and enhanced collaboration among others.

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The Future of Artificial Intelligence in B2B

By Philip BerardoOct 16, 2017

 

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In the past year, the usage of artificial intelligence in B2B marketing has consistently grown, and is expected to increase even further in 2018. Nearly 2/3 of B2B marketers are looking to adopt AI for their marketing strategies, including optimization and social advertising. With an AI renaissance on the horizon, here’s what you should know about the future of artificial intelligence in B2B. 

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