In today’s interconnected world, the role of technology companies extends beyond profit margins and product development. There’s a growing recognition of the importance of supporting not-for-profit associations and organizations within their industries. This support not only benefits the organizations but also creates a positive impact on the technology companies themselves.

Generative AI (GenAI) is transforming the landscape of marketing technology. With its rapid advancement, predictions about its impact vary widely. Some experts are optimistic about the benefits, while others express concerns about potential drawbacks. In this post, we’ll explore both sides of the debate to give marketing professionals a balanced view of GenAI’s future in the industry.

Positive Predictions for GenAI in Marketing Technology

Many experts foresee significant advantages from integrating GenAI into marketing strategies. Here are some of the key positive predictions:

1. Enhanced Personalization
One of the most promising aspects of GenAI is its ability to analyze vast amounts of data to deliver personalized experiences. Marketers can create tailored content and recommendations for users, leading to improved engagement.

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We’re a few months into 2020, and it’s around the right time to lock in our marketing strategies for the rest of the year. For marketing tech agencies, this can be easier said than done. With an abundance of innovative tech making its way into the industry scene, creating the right marketing technology stack can be a bit complex. Here are a few suggestions on what your marketing technology stack should look like in 2020.

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Each new year brings dozens of exciting marketing conferences all over the country (and the world for that matter!) Choosing the right conference for your company to attend can be challenging—especially when considering the cost and time needed. It also comes down to which conferences are offering discussion around topics that appeal to your company and industry. To help make your selection easier, here are a few marketing conferences your company should look into for 2020.

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Last week, CES 2020 brought some much-anticipated news to the marketing industry—and as you can imagine, there’s plenty of insights to digest. Tech marketers will want to have a look at some of the top announcements from the event. Here are some of the biggest takeaways from CES 2020 for marketing technology companies.

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Technology is an ever-changing aspect of the b2b business world. Whether your company keeps up (or fails to keep up) with the industry, changes can ultimately affect the success of your business. You will want to know the technology trends that your competitors are implementing, especially when it comes to marketing your brand to your audience. Here are three marketing technology trends you should be aware of.

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The sales journey for a b2b company is often lengthy, complex, and downright strenuous. Without the right data to understand buying intent, marketers find themselves running in circles and going through the same motions with their customers. Now, the b2b industry is turning to machine learning for greater insights into each customer lifecycle stage.

Here are some of the ways that machine learning technology is making an impact in b2b marketing technology. 

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The SaaS industry isn’t about selling services to a business as a one-time interaction. Subscription-based software service is about building an audience to continuously nurture and support over time. According to HubSpot, 38% of companies currently work on SaaS; and this number is expected to grow to 73% within the next two years.

Your SaaS business will need to consistently update its services and provide the best value to maintain a strong customer base and grow over time. Here are four marketing strategies you can use to help grow your SaaS business. 

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When visiting a marketing website, you may notice a small pop-up message from a smiling robot, in the corner of the page. No, this isn’t a sign that robots are taking over the Internet; but it is a sign of a growing trend in the b2b marketing scene. Chatbots encourage website visitors to interact with artificial intelligence and receive helpful, automated assistance.

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Take a moment to think about the many tech buzzwords digital marketers tend to use today; AI, machine learning, and the Internet of Things are all major topics of interest. Since digital marketing is constantly evolving, this year will once again bring technology advancements along for the long run.

Here are several innovations in technology for digital marketing that we’re expecting in the near future.