An Overview of B2B Marketing in 2017

By Philip BerardoOct 13, 2017

 

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The biggest takeaway from 2017 is that B2B marketers are realizing the importance of promoting their brands digitally. In a study from the Content Marketing Institute, over 50% of marketers have stated they will focus more spending on content marketing within the next year. With a rise in both content and digital marketing, here are some of the key trends from 2017 for B2B marketing. 

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Driving ROI by Utilizing Marketing Automation

By Philip BerardoAug 22, 2017

 

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Despite the growing adoption rate, some companies are finding that their marketing automation isn’t driving ROI as had been originally anticipated. Forbes has reported that an estimated 53% of companies are already using marketing automation, while an additional 37% are planning to integrate it. Here are some reasons why your company’s marketing automation may be giving an inconsistent ROI.

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3 Next–Gen Tools for B2B Sales & Marketing

By Stephanie AlexandreAug 09, 2017

 

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The best businesses know they need to evolve and adapt in order to reach their sales goals, but finding the rights tools in an ever-changing landscape can prove challenging. That is why we have come up with a list cutting edge next-gen tools to help you find marketing success. As marketers, we understand what it takes to move the needle and how to help our B2B clients redefine their goals and priorities. These tools are meant to help your organization regain its agility all while developing a clearer understanding of your target audience. 

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Top 10 Most Innovative Companies of 2017

By Stephanie AlexandreAug 04, 2017

 

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Fast Company released it’s 10th edition of The World’s 50 Most Innovative Companies of 2017. We felt taking a deeper look at the companies that secured their spot in the Top 10 only seemed right. The Top 10 Most Innovative Companies of 2017 are…drumroll please…Amazon, Google, Uber, Apple, Snap, Facebook, Netflix, Twilio, Chobani, and Spotify – respectively. While all of these companies are distinct and unique in their own rights, they have multiple practices in common that have helped catapult them to the top of their fields and the top of this list.

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Mobile Marketing for B2B

By Stephanie AlexandreJul 13, 2017

 

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The world has gone mobile. Its time for marketers to take advantage of the fact that 95% of people now own cell phones, and it’s time for B2B companies to fully embrace the power of mobile marketing. Ready to reap the benefits of B2B mobile marketing? Check these steps off your list:

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Hackers Find New Targets for 2017: Drones and IoT Devices

By Philip BerardoJun 28, 2017

 

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In their 2017 threat predictions report, McAfee Labs disclosed some frightening information regarding the ongoing rise of cyber-attacks. Health, public, and education sectors make up over 50% of the incidents alone. Now, drones and IoT (internet of things) devices are prime aim for hackers, but even mobile devices are a continuing target. These attacks are a huge threat for companies looking to build trust with buyers and potential leads.

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3 Tech Innovations for Driving Engagement

By Stephanie AlexandreJun 06, 2017

 

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Organizations already recognize how mobile technology and the Internet of Things can impact brand value. In fact, more than 70 percent of respondents to the SoDA Report (“Society of Digital Agencies”) that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. 

Marketers often feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? According to
Pew Research, about 28 percent of Americans hold “strong” preferences for being early adopters, while 26 percent firmly avoid early adoption.

This post delves into some of the latest technological developments that are bound to impact your marketing efforts.

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The Impact of AI on Big Business

By Stephanie AlexandreMay 31, 2017

 

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Artificial intelligence is here to optimize your tasks like never before! From taxes, to Healthcare, businesses are moving into the new era. Marketers and businesses will now have the ability to streamline their processes, while eliminating time wasting decisions. 

Apple, Dell, Facebook, Google, Microsoft and Samsung are just some of the companies that have acquired AI startups and are developing new platforms for AI progress. AI saves users time by reducing the choices and decisions they need to make.

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3 Ways B2B Marketing Heavyweights Are Driving Customer Centricity

By Stephanie AlexandreMay 19, 2017

 

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From creating new roles and cross-functional teams to developing customer narratives, organizations are ramping up their martech efforts like never before. Recently these 3 heavyweights spoke at the Oracle Modern Customer Experience Summit, where they were united in transforming the face of digital change and connecting with customers.

Here are 3 examples of how data can transform the way marketers connect to their audience.

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Are You Following Google's Best Practices for SEO?

By Stephanie AlexandreMay 12, 2017

 

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Marketing moved into the digital age quite some time ago, and with any transformation it has come with its fair share of growing pains. Online marketing has become an industry of its own, comprised of Pay Per Click, blogging, and SEO, etc. There’s not a day a user can log online without being hit with some form of online marketing. So, how can you ensure you are following best practices?

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