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Las Vegas hosted the 2018 Consumer Electronics Show (CES) last week, bringing in over 180,000 visitors and 900 startups. While we at thinkdm2 are b2b marketers at heart, something about CES leaves all marketers and techies with a sense of excitement. 

The event offered an exciting look at the future of technology, for marketers including new AI advancements and increased IoT speeds for mobile devices. If you missed some of the announcements, here are five big tech trends from CES 2018.

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In 2018, the number of Internet connected devices are expected to grow to 11 billion. There will be a rise in AI usage, blockchains, and an increase in internet of things capabilities. With new ways to analyze and store important information, IoT devices are looking to make a big impact on companies in 2018. Here are IBM’s predictions.

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If you’ve recently published new content to your company’s website, you may be wondering why it’s not generating traffic. The truth is, even the best content will go unnoticed without proper optimization for web searches. To stay on top of the competition, you’ll need to invest in search engine optimization. Here’s why your b2b business needs SEO for its digital content.

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According to a study conducted by Cisco in 2016, global business executives believe IoT, or the Internet of Things, will positively impact their companies in multiple ways, such as operations efficiency, customer service improvement, and enhanced collaboration among others.

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In the past year, the usage of artificial intelligence in B2B marketing has consistently grown, and is expected to increase even further in 2018. Nearly 2/3 of B2B marketers are looking to adopt AI for their marketing strategies, including optimization and social advertising. With an AI renaissance on the horizon, here’s what you should know about the future of artificial intelligence in B2B. 

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The biggest takeaway from 2017 is that B2B marketers are realizing the importance of promoting their brands digitally. In a study from the Content Marketing Institute, over 50% of marketers have stated they will focus more spending on content marketing within the next year. With a rise in both content and digital marketing, here are some of the key trends from 2017 for B2B marketing. 

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Despite the growing adoption rate, some companies are finding that their marketing automation isn’t driving ROI as had been originally anticipated. Forbes has reported that an estimated 53% of companies are already using marketing automation, while an additional 37% are planning to integrate it. Here are some reasons why your company’s marketing automation may be giving an inconsistent ROI.

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The best businesses know they need to evolve and adapt in order to reach their sales goals, but finding the rights tools in an ever-changing landscape can prove challenging. That is why we have come up with a list cutting edge next-gen tools to help you find marketing success. As marketers, we understand what it takes to move the needle and how to help our B2B clients redefine their goals and priorities. These tools are meant to help your organization regain its agility all while developing a clearer understanding of your target audience. 

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Fast Company released it’s 10^th edition of The World’s 50 Most Innovative Companies of 2017. We felt taking a deeper look at the companies that secured their spot in the Top 10 only seemed right. The Top 10 Most Innovative Companies of 2017 are…drumroll please…Amazon, Google, Uber, Apple, Snap, Facebook, Netflix, Twilio, Chobani, and Spotify – respectively. While all of these companies are distinct and unique in their own rights, they have multiple practices in common that have helped catapult them to the top of their fields and the top of this list.

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The world has gone mobile. Its time for marketers to take advantage of the fact that 95% of people now own cell phones, and it’s time for B2B companies to fully embrace the power of mobile marketing. Ready to reap the benefits of B2B mobile marketing? Check these steps off your list: