--- title: thinkdm2 Blog | Search Engine Optimization (2) description: Search Engine Optimization | Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more. (2) --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) [![imageedit_3_5439143773](https://blog.thinkdm2.com/hubfs/imageedit_3_5439143773.jpg)](https://blog.thinkdm2.com/5-pitfalls-your-b2b-web-traffic-may-be-facing) [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [5 Pitfalls Your B2B Web Traffic May Be Facing](https://blog.thinkdm2.com/5-pitfalls-your-b2b-web-traffic-may-be-facing) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: patpitchaya/shutterstock.com Your web traffic can face a number of challenges, whether it’s from a lack of continuous SEO support, or changes in your website’s design. We previously shared some effective strategies to **[boost your b2b web traffic](https://blog.thinkdm2.com/4-ways-to-expand-your-current-b2b-website-traffic)**, but sometimes that steady momentum takes an unfortunate dip. If you’ve noticed a decline in your web traffic, here are some pitfalls your website may still be facing. [Read More](https://blog.thinkdm2.com/5-pitfalls-your-b2b-web-traffic-may-be-facing) [![imageedit_14_5120584718](https://blog.thinkdm2.com/hubfs/imageedit_14_5120584718.jpg)](https://blog.thinkdm2.com/the-hubspot-keyword-tool-has-been-replaced-whats-next-for-inbound) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization) ## [The HubSpot Keyword Tool Has Been Replaced: What’s Next for Inbound?](https://blog.thinkdm2.com/the-hubspot-keyword-tool-has-been-replaced-whats-next-for-inbound) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: BlurryMe/shutterstock.com By the end of this May, HubSpot will no longer be supporting its keyword tool. This is a result of updates to search engines, such as Google, which are following longer keyword phrases instead. Digital Marketers still have **[HubSpot’s Content Strategy Tool](https://blog.thinkdm2.com/get-the-most-out-of-hubspots-content-strategy-tool)**, and HubSpot is prepared to move beyond their outdated keyword tool. Here’s what you need to know about HubSpot’s upcoming changes. [Read More](https://blog.thinkdm2.com/the-hubspot-keyword-tool-has-been-replaced-whats-next-for-inbound) [![shutterstock_177674591](https://blog.thinkdm2.com/hubfs/shutterstock_177674591.jpg)](https://blog.thinkdm2.com/get-the-most-out-of-hubspots-content-strategy-tool) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization) ## [Get the Most Out of HubSpot’s Content Strategy Tool](https://blog.thinkdm2.com/get-the-most-out-of-hubspots-content-strategy-tool) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Gil C/shutterstock.com Starting in May, Hubspot is no longer supporting its keywords tool. This means users will need to embrace new methods to optimize their content. Luckily, HubSpot has already made preparations for the upcoming change. HubSpot launched its **[content strategy tool](https://blog.hubspot.com/customers/your-guide-to-creating-effective-content-with-hubspot-content-strategy?utm_source=hs_email&utm_medium=email&utm_content=60376973)** back in September, but there’s still time to get started if you haven’t checked it out. Here’s how you can get the most of the content strategy tool update. [Read More](https://blog.thinkdm2.com/get-the-most-out-of-hubspots-content-strategy-tool) [![Untitled design.png](https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design.png)](https://blog.thinkdm2.com/why-your-b2b-business-needs-to-invest-in-seo) [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [Why Your B2B Business Needs to Invest in SEO](https://blog.thinkdm2.com/why-your-b2b-business-needs-to-invest-in-seo) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Roobcio/shutterstock.com If you’ve recently published new content to your company’s website, you may be wondering why it’s not generating traffic. The truth is, even the best content will go unnoticed without proper optimization for web searches. To stay on top of the competition, you’ll need to invest in search engine optimization. Here’s why your b2b business needs SEO for its digital content. [Read More](https://blog.thinkdm2.com/why-your-b2b-business-needs-to-invest-in-seo) [![finger pointing at website URL over a blank background](https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design%20(2).jpg)](https://blog.thinkdm2.com/innovations-in-search-engine-marketing-keeping-up-as-a-tech-marketer) [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization) ## [Innovations in Search Engine Marketing: Keeping Up as a Tech Marketer](https://blog.thinkdm2.com/innovations-in-search-engine-marketing-keeping-up-as-a-tech-marketer) By [Stephanie Alexandre](https://blog.thinkdm2.com/author/stephanie-alexandre)   image credit: Minerva Studio/shutterstock.com For marketers, the fundamental goal of search engine optimization, or SEO, has always been to be easily discovered online by prospects. Especially when **[80% of internet users](http://www.geomarketing.com/consumers-trust-search-engines-over-friends-brands-when-it-comes-to-finding-new-products)** turn to search engines to look up information on a business nearby, showing up in the list of search results is crucial to promoting your business and driving traffic to your website. However, as technology continues to evolve, so too must your marketing. Today’s latest innovations in search are changing the pathways in which prospects reach important information, and thus, changing the way in which your b2b organization must develop **[SEO marketing strategies](https://blog.thinkdm2.com/4-critical-seo-factors-for-your-b2b-business)** accordingly. [Read More](https://blog.thinkdm2.com/innovations-in-search-engine-marketing-keeping-up-as-a-tech-marketer) [![shutterstock_344865374 (1).jpg](https://blog.thinkdm2.com/hubfs/shutterstock_344865374%20(1).jpg)](https://blog.thinkdm2.com/are-you-following-best-practices-for-google-analytics) [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology), [Metrics](https://blog.thinkdm2.com/topic/metrics) ## [Are You Following Google's Best Practices for SEO?](https://blog.thinkdm2.com/are-you-following-best-practices-for-google-analytics) By [Stephanie Alexandre](https://blog.thinkdm2.com/author/stephanie-alexandre)   image credit: Castleski/shutterstock.com Marketing moved into the digital age quite some time ago, and with any transformation it has come with its fair share of growing pains. Online marketing has become an industry of its own, comprised of Pay Per Click, blogging, and SEO, etc. There’s not a day a user can log online without being hit with some form of online marketing. So, how can you ensure you are following best practices? [Read More](https://blog.thinkdm2.com/are-you-following-best-practices-for-google-analytics) [![](https://blog.thinkdm2.com/hubfs/SEO.SXO._Blog_Post.png)](https://blog.thinkdm2.com/seo-to-sxo-the-inevitable-transformation-of-search-engine-optimization) [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [SEO to SXO: The Transformation of Search Engine Optimization](https://blog.thinkdm2.com/seo-to-sxo-the-inevitable-transformation-of-search-engine-optimization) By [Ryan Trabalka](https://blog.thinkdm2.com/author/ryan-trabalka)   Change is not always the easiest thing, but when it comes to optimizing your website, you might want to reconsider. [Read More](https://blog.thinkdm2.com/seo-to-sxo-the-inevitable-transformation-of-search-engine-optimization) [‹ Previous](https://blog.thinkdm2.com/topic/search-engine-optimization/page/1) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. [Visit Our Blog](https://blog.thinkdm2.com/) #### NEWSLETTER SIGNUP Enter your email address to subscribe to our monthly newsletter, Technology Insights. 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