Lindsay Carter

Recent Posts

The Power of Marketing Automation for B2B Marketing

By Lindsay CarterFeb 12, 2016

 If marketing automation isn’t part of your b2b marketing strategy, you might want to invest in it this  year. In fact, according to a 2015 survey by Ascend2, 42% of businesses are now using marketing  automation, which is a significant jump up from previous years.

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7 Ways to make your blog a lead generator

By Lindsay CarterFeb 09, 2016

Are your blog posts generating the leads that you want? If so, well done! If you find that your blog needs some tweaking in order to gain more traction from readers and optimize the content to their fullest potential, there are simple ways to make blogging worth your while. According to Hubspot, blogging proves to be the #1 method for inbound marketers to increase traffic.

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How To Create The Perfect Buyer Persona For Content Marketing

By Lindsay CarterFeb 05, 2016

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The Essential Inbound Marketing Method For B2B Marketers

By Lindsay CarterFeb 03, 2016

If you are still trying to figure out how your company will stand out amongst your competitors online, you need to revisit the Inbound Marketing method. This method will allow you to identify the right kind of prospects online and turn them into satisfied customers and brand loyalists.

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Most Popular Social Media Platforms For B2B Marketers To Distribute Content

By Lindsay CarterFeb 01, 2016

If you were wondering which social media platforms were most popular amongst B2B companies distributing content marketing, look no further. According to The Content Marketing Institute and MarketingProfs, their annual benchmark report on B2B content marketing reflected LinkedIn (94%) as the most popular platform for content distribution.

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A Refresher Guide To Using LinkedIn As Part of Your Marketing Strategy

By Lindsay CarterJan 26, 2016

Now with more than 400 million members globally, LinkedIn is THE place where professionals gather and where you want to engage your targeted audience and expand your social outreach.  

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6 Ways to Improve Your Content Marketing Strategy in 2016

By Lindsay CarterJan 20, 2016

Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.

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Email Marketing Strategies to Improve Client Engagement

By Lindsay CarterJan 19, 2016

Email is still at the top of its game in terms of being the most effective marketing tool for B2B and B2C companies. We’ve narrowed it down to a few valuable methods that will engage your clients and prospects through email marketing.

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