--- title: thinkdm2 Blog | Lindsay Carter description: Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more. --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) ## Lindsay Carter ### Recent Posts [![](https://blog.thinkdm2.com/hubfs/thinkdm2-The_Power_of_Marketing_Automation_for_Inbound_Marketing.png)](https://blog.thinkdm2.com/the-power-of-marketing-automation-for-inbound-marketing) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [The Power of Marketing Automation for Inbound Marketing](https://blog.thinkdm2.com/the-power-of-marketing-automation-for-inbound-marketing) By [Lindsay Carter](https://blog.thinkdm2.com/author/lindsay-carter)   If marketing automation isn’t part of your b2b marketing strategy, you might want to invest in it this  year. In fact, according to a 2015 survey by Ascend2, 42% of businesses are now using marketing automation, which is a significant jump up from previous years. Here are a few ways marketing automation can impact your marketing strategy in 2016. [Read More](https://blog.thinkdm2.com/the-power-of-marketing-automation-for-inbound-marketing) [![](https://blog.thinkdm2.com/hubfs/Blog_Image.png)](https://blog.thinkdm2.com/how-to-create-the-perfect-buyer-persona-for-content-marketing) [Buyer Personas](https://blog.thinkdm2.com/topic/buyer-personas), [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing) ## [How To Create The Perfect Buyer Persona For Content Marketing](https://blog.thinkdm2.com/how-to-create-the-perfect-buyer-persona-for-content-marketing) By [Lindsay Carter](https://blog.thinkdm2.com/author/lindsay-carter)   **“Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.” –Seth Godin** In this new content marketing age, companies need to consider many factors when creating their buyer persona. In fact, the only way to learn more about your Buyer Persona is to identify comprehensive information from the get go before they go through the Buyer’s Journey. From there you can strategically target the ideal audience with a plethora of data that supports your approach and gain the right results. [Read More](https://blog.thinkdm2.com/how-to-create-the-perfect-buyer-persona-for-content-marketing) [![](https://blog.thinkdm2.com/hubfs/Blog_Images/thinkdm2-The_Essential_Inbound_Marketing_Method_for_B2B_Marketers.png)](https://blog.thinkdm2.com/the-essential-inbound-marketing-method-for-b2b-marketers) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [The Essential Inbound Marketing Method For B2B Marketers](https://blog.thinkdm2.com/the-essential-inbound-marketing-method-for-b2b-marketers) By [Lindsay Carter](https://blog.thinkdm2.com/author/lindsay-carter) If you are still trying to figure out how your company will stand out amongst your competitors online, you need to revisit the Inbound Marketing method. This method will allow you to identify the right kind of prospects online and turn them into satisfied customers and brand loyalists. [Read More](https://blog.thinkdm2.com/the-essential-inbound-marketing-method-for-b2b-marketers) [![](https://blog.thinkdm2.com/hubfs/thinkdm2-6_Ways_To_Improve_Your_Content_Marketing_Strategy.png)](https://blog.thinkdm2.com/6-ways-to-improve-your-content-marketing-strategy) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [6 Ways to Improve Your Content Marketing Strategy](https://blog.thinkdm2.com/6-ways-to-improve-your-content-marketing-strategy) By [Lindsay Carter](https://blog.thinkdm2.com/author/lindsay-carter) Before you dive into business as usual in the new year, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results. [Read More](https://blog.thinkdm2.com/6-ways-to-improve-your-content-marketing-strategy) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. [Visit Our Blog](https://blog.thinkdm2.com/) #### NEWSLETTER SIGNUP Enter your email address to subscribe to our monthly newsletter, Technology Insights. 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