Lindsay Carter

Recent Posts

The Power of Marketing Automation for B2B Marketing

By Lindsay CarterFeb 12, 2016

 If marketing automation isn’t part of your b2b marketing strategy, you might want to invest in it this  year. In fact, according to a 2015 survey by Ascend2, 42% of businesses are now using marketing  automation, which is a significant jump up from previous years.

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How To Create The Perfect Buyer Persona For Content Marketing

By Lindsay CarterFeb 05, 2016

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The Essential Inbound Marketing Method For B2B Marketers

By Lindsay CarterFeb 03, 2016

If you are still trying to figure out how your company will stand out amongst your competitors online, you need to revisit the Inbound Marketing method. This method will allow you to identify the right kind of prospects online and turn them into satisfied customers and brand loyalists.

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Most Popular Social Media Platforms For B2B Marketers To Distribute Content

By Lindsay CarterFeb 01, 2016

If you were wondering which social media platforms were most popular amongst B2B companies distributing content marketing, look no further. According to The Content Marketing Institute and MarketingProfs, their annual benchmark report on B2B content marketing reflected LinkedIn (94%) as the most popular platform for content distribution.

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6 Ways to Improve Your Content Marketing Strategy in 2016

By Lindsay CarterJan 20, 2016

Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.

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