Your web traffic can face a number of challenges, whether it’s from a lack of continuous SEO support, or changes in your website’s design. We previously shared some effective strategies to boost your b2b web traffic, but sometimes that steady momentum takes an unfortunate dip. If you’ve noticed a decline in your web traffic, here are some pitfalls your website may still be facing.Read More
Your b2b website plays a huge role in building brand awareness, gaining qualified leads, and sharing relevant content. If you’re not measuring specific metrics for your site, it may negatively affect its performance. A dedicated analytics tool is a good place to start, as provides real-time data for your web pages.
These are the key metrics that have an influence on your b2b website performance.
New data has shown an impressive 30% of the top ten million websites on the Internet are currently using Wordpress. That means WordPress is making up about 60.2% of the market share for inbound, effectively placing it as a top choice for inbound traffic. Digital marketers, here are some reasons why WordPress remains at the top of inbound traffic.Read More
In the b2b marketing landscape, a functional, intuitive website design is crucial when driving lead generation and measuring up to competitors. Websites need search engine optimization, a strong content management system, and accessible load times to work effectively. Digital marketers should follow these five guidelines for their b2b web development in 2018.Read More
In b2b marketing, a landing page is an excellent way to give visitors an opportunity to connect with your content by signing up for an email campaign, or offering ebooks and webinars. However, if a landing page tries to pry too much information from a visitor, it may turn them away from your content offering.Read More
You may have a steady flow of traffic to your website, but there is always an opportunity to increase traffic even more. So how do you attract new visitors to your site? The key to increasing your website traffic is to work off what you already have. Here are a few tips to help you expand your current website traffic, and welcome new visitors.Read More
"27% of websites are mis-configured for smart phone searches, which leads to an expected drop in traffic of 68%" (Source). As the most popular search engine of our time, Google has a responsibility to deliver the best search results possible. In this day and age, we have rose above the desktop and pushed our laptops aside to adopt a lifestyle using mobile technology.
Since many people are integrating their phones and tablets into everyday life, it is obvious why search engines like Google are constantly updating their services. On April 21, 2015 Google released an update that all website owners should be aware of.
When a potential customer looks at your outdated website that lacks a blog, social sharing buttons and a modern design, it’s like showing up on your first day of a new job in your pajamas without brushing your teeth and hair. First impressions matter and can determine the outcome of future interactions with your business.Read More