How to Design a SaaS Website that Drives Lead Conversion

By Philip BerardoNov 30, 2018

image credit: Rawpixel.com/shutterstock.com

With a wide array of competitors looking to gain leads in the SaaS industry, designing a website that fits industry standards is no simple task. Factor in how difficult it can be to display a SaaS service to your audience without being able to physically demonstrate it, and the odds are unfortunately against you.

If your SaaS company hopes to stack up to fierce competition, you’ll want to follow these strategies on how to design a high-converting website.

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Optimize Your B2B Website Around Google's Search Algorithms

By Philip BerardoSep 24, 2018

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Have you ever looked at your Google analytics and wondered why some webpages get bombarded with traffic, while others are stuck in search engine limbo? Even when you’ve spent plenty of time optimizing your b2b website, Google is occasionally a bit stubborn. Here’s how you can optimize around the many ways Google ranks your b2b website and content.

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4 Strategies to Perfect Your B2B Website Design and Content

By Philip BerardoJul 26, 2018


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In b2b marketing, a successful website is key to attracting new visitors and generating qualified leads. Your website must have a purpose and send a personal message to visitors, in the same way your brand's voice will resonate with your audience. To keep your webpages optimized and easy-to-navigate, here are four tips you can follow to perfect your b2b website design and content.

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Understanding and Improving Your Bounce Rate in Google Analytics

By Philip BerardoJul 11, 2018

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The amount of analytics information the average b2b business must keep track of is no doubt overwhelming. Whether it’s organic and direct traffic, session durations, or entrances and exits, there is a vast array of data to measure. In some cases, your website may even experience a spike in bounce rate for seemingly no reason.

The truth is, there is an underlying pattern behind the rise and fall of your bounce rate. Here’s what you need to know to understand and improve your b2b website’s bounce rate through Google analytics. 

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4 Critical SEO Factors for Your B2B Business

By Philip BerardoJun 05, 2018

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When working with SEO for your b2b marketing, you’ve likely noticed an overwhelming amount of information to keep track of. From measuring analytics, to optimizing content and building links, SEO plays a vital role in developing your b2b marketing, but it can be overwhelming. To maintain an effective SEO strategy, these are four critical factors you’ll want to make sure you’re focusing on. 

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5 Pitfalls Your B2B Web Traffic May Be Facing

By Philip BerardoMay 04, 2018

 

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Your web traffic can face a number of challenges, whether it’s from a lack of continuous SEO support, or changes in your website’s design. We previously shared some effective strategies to boost your b2b web traffic, but sometimes that steady momentum takes an unfortunate dip. If you’ve noticed a decline in your web traffic, here are some pitfalls your website may still be facing.

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Key Metrics that Influence Your B2B Website Performance

By Philip BerardoApr 25, 2018

 

image credit: Satori Studio/shutterstock.com

Your b2b website plays a huge role in building brand awareness, gaining qualified leads, and sharing relevant content. If you’re not measuring specific metrics for your site, it may negatively affect its performance. A dedicated analytics tool is a good place to start, as provides real-time data for your web pages.

These are the key metrics that have an influence on your b2b website performance. 

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Why WordPress Remains a Top Choice for Securing Inbound Traffic

By Philip BerardoApr 06, 2018

 

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New data has shown an impressive 30% of the top ten million websites on the Internet are currently using Wordpress. That means WordPress is making up about 60.2% of the market share for inbound, effectively placing it as a top choice for inbound traffic. Digital marketers, here are some reasons why WordPress remains at the top of inbound traffic.

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5 Guidelines for B2B Web Development in 2018

By Philip BerardoMar 08, 2018

 

image credit: Rawpixel.com/shutterstock

In the b2b marketing landscape, a functional, intuitive website design is crucial when driving lead generation and measuring up to competitors. Websites need search engine optimization, a strong content management system, and accessible load times to work effectively. Digital marketers should follow these five guidelines for their b2b web development in 2018. 

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3 Ways to Convert Leads with a Strong Landing Page

By Philip BerardoDec 22, 2017

 

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In b2b marketing, a landing page is an excellent way to give visitors an opportunity to connect with your content by signing up for an email campaign, or offering ebooks and webinars. However, if a landing page tries to pry too much information from a visitor, it may turn them away from your content offering.

With roughly 40% of surveyed marketers feeling they aren’t generating consistent ROI, a poor landing page may be a contributing factor. To avoid the pitfalls of a weak user-experience, we’re giving you three of the best ways to convert more leads with a strong landing page.

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