--- title: thinkdm2 Blog | Website Design (3) description: Website Design | Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more. (3) --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) [![SaaS website design for lead conversion](https://blog.thinkdm2.com/hubfs/SaaS%20website%20design%20for%20lead%20conversion.jpg)](https://blog.thinkdm2.com/how-to-design-a-saas-website-that-drives-lead-conversion) [Lead Generation](https://blog.thinkdm2.com/topic/lead-generation), [SaaS](https://blog.thinkdm2.com/topic/saas), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [How to Design a SaaS Website that Drives Lead Conversion](https://blog.thinkdm2.com/how-to-design-a-saas-website-that-drives-lead-conversion) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Rawpixel.com/shutterstock.com With a wide array of competitors looking to gain leads in the SaaS industry, designing a website that fits industry standards is no simple task. Factor in how difficult it can be to display a SaaS service to your audience without being able to physically demonstrate it, and the odds are unfortunately against you. If your SaaS company hopes to stack up to fierce competition, you’ll want to follow these strategies on how to design a high-converting website. [Read More](https://blog.thinkdm2.com/how-to-design-a-saas-website-that-drives-lead-conversion) [![google engine](https://blog.thinkdm2.com/hubfs/google%20engine.jpg)](https://blog.thinkdm2.com/optimize-your-b2b-website-around-googles-search-algorithms) [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [Optimize Your B2B Website Around Google's Search Algorithms](https://blog.thinkdm2.com/optimize-your-b2b-website-around-googles-search-algorithms) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: PK Studio/shutterstock.com Have you ever looked at your Google analytics and wondered why some webpages get bombarded with traffic, while **[others are stuck in search engine limbo](https://blog.thinkdm2.com/5-pitfalls-your-b2b-web-traffic-may-be-facing)**? Even when you’ve spent plenty of time optimizing your b2b website, Google is occasionally a bit stubborn. Here’s how you can optimize around the many ways Google ranks your b2b website and content. [Read More](https://blog.thinkdm2.com/optimize-your-b2b-website-around-googles-search-algorithms) [![shutterstock_485133727 (1)](https://blog.thinkdm2.com/hubfs/shutterstock_485133727%20(1).jpg)](https://blog.thinkdm2.com/4-strategies-to-perfect-your-b2b-website-design-and-content) [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [4 Strategies to Perfect Your B2B Website Design and Content](https://blog.thinkdm2.com/4-strategies-to-perfect-your-b2b-website-design-and-content) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Chinnapong/shutterstock.com In b2b marketing, a **[successful website](https://www.business2community.com/b2b-marketing/how-to-lay-out-your-b2b-website-to-maximize-conversions-02091058)** is key to attracting new visitors and generating qualified leads. Your website must have a purpose and send a personal message to visitors, in the same way your brand's voice will resonate with your audience. To keep your webpages optimized and easy-to-navigate, here are four tips you can follow to perfect your b2b website design and content. [Read More](https://blog.thinkdm2.com/4-strategies-to-perfect-your-b2b-website-design-and-content) [![imageedit_8_5420668248](https://blog.thinkdm2.com/hubfs/imageedit_8_5420668248.jpg)](https://blog.thinkdm2.com/understanding-and-improving-your-bounce-rate-in-google-analytics) [Website Design](https://blog.thinkdm2.com/topic/website-design), [Metrics](https://blog.thinkdm2.com/topic/metrics) ## [Understanding and Improving Your Bounce Rate in Google Analytics](https://blog.thinkdm2.com/understanding-and-improving-your-bounce-rate-in-google-analytics) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Ahmetov Renat/shutterstock.com The amount of analytics information the average b2b business must keep track of is no doubt overwhelming. Whether it’s organic and direct traffic, session durations, or entrances and exits, there is a vast array of data to measure. In some cases, your website may even experience a spike in bounce rate for seemingly no reason. The truth is, there is an **[underlying pattern](https://www.business2community.com/seo/google-analytics-bounce-rate-what-is-it-and-how-can-you-reduce-it-02086392)** behind the rise and fall of your bounce rate. Here’s what you need to know to understand and improve your b2b website’s bounce rate through Google analytics.  [Read More](https://blog.thinkdm2.com/understanding-and-improving-your-bounce-rate-in-google-analytics) [![Untitled design](https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design.png)](https://blog.thinkdm2.com/4-critical-seo-factors-for-your-b2b-business) [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [4 Critical SEO Factors for Your B2B Business](https://blog.thinkdm2.com/4-critical-seo-factors-for-your-b2b-business) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Roobcio/shutterstock.com When working with SEO for your b2b marketing, you’ve likely noticed an overwhelming amount of information to keep track of. From measuring analytics, to optimizing content and building links, SEO plays a vital role in developing your b2b marketing, but it can be overwhelming. To maintain an **[effective SEO strategy](https://www.searchenginejournal.com/most-important-parts-of-seo/254225/)**, these are four critical factors you’ll want to make sure you’re focusing on.  [Read More](https://blog.thinkdm2.com/4-critical-seo-factors-for-your-b2b-business) [![imageedit_3_5439143773](https://blog.thinkdm2.com/hubfs/imageedit_3_5439143773.jpg)](https://blog.thinkdm2.com/5-pitfalls-your-b2b-web-traffic-may-be-facing) [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [5 Pitfalls Your B2B Web Traffic May Be Facing](https://blog.thinkdm2.com/5-pitfalls-your-b2b-web-traffic-may-be-facing) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: patpitchaya/shutterstock.com Your web traffic can face a number of challenges, whether it’s from a lack of continuous SEO support, or changes in your website’s design. We previously shared some effective strategies to **[boost your b2b web traffic](https://blog.thinkdm2.com/4-ways-to-expand-your-current-b2b-website-traffic)**, but sometimes that steady momentum takes an unfortunate dip. If you’ve noticed a decline in your web traffic, here are some pitfalls your website may still be facing. [Read More](https://blog.thinkdm2.com/5-pitfalls-your-b2b-web-traffic-may-be-facing) [![imageedit_22_7808767162](https://blog.thinkdm2.com/hubfs/imageedit_22_7808767162.jpg)](https://blog.thinkdm2.com/key-metrics-that-influence-your-b2b-website-performance) [Website Design](https://blog.thinkdm2.com/topic/website-design), [Metrics](https://blog.thinkdm2.com/topic/metrics) ## [Key Metrics that Influence Your B2B Website Performance](https://blog.thinkdm2.com/key-metrics-that-influence-your-b2b-website-performance) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Satori Studio/shutterstock.com Your b2b website plays a huge role in building brand awareness, gaining qualified leads, and sharing relevant content. If you’re not**[measuring specific metrics](https://www.business2community.com/b2b-marketing/4-metrics-measure-b2b-website-performance-02030234)**for your site, it may negatively affect its performance. A dedicated analytics tool is a good place to start, as provides real-time data for your web pages. These are the key metrics that have an influence on your b2b website performance.  [Read More](https://blog.thinkdm2.com/key-metrics-that-influence-your-b2b-website-performance) [![imageedit_10_9288183402](https://blog.thinkdm2.com/hubfs/imageedit_10_9288183402.jpg)](https://blog.thinkdm2.com/why-wordpress-remains-a-top-choice-for-securing-inbound-traffic) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [Why WordPress Remains a Top Choice for Securing Inbound Traffic](https://blog.thinkdm2.com/why-wordpress-remains-a-top-choice-for-securing-inbound-traffic) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: dennizn/shutterstock.com New data has shown an impressive **[30% of the top ten million websites](https://www.searchenginejournal.com/wordpress-powers-30-top-10-million-sites-web/242613/)** on the Internet are currently using Wordpress. That means WordPress is making up about 60.2% of the market share for inbound, effectively placing it as a top choice for inbound traffic. Digital marketers, here are some reasons why WordPress remains at the top of inbound traffic. [Read More](https://blog.thinkdm2.com/why-wordpress-remains-a-top-choice-for-securing-inbound-traffic) [![web development guidelines 2018](https://blog.thinkdm2.com/hubfs/web%20development%20guidelines%202018.jpg)](https://blog.thinkdm2.com/5-guidelines-for-b2b-web-development-in-2018) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [5 Guidelines for B2B Web Development in 2018](https://blog.thinkdm2.com/5-guidelines-for-b2b-web-development-in-2018) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Rawpixel.com/shutterstock In the b2b marketing landscape, a **[functional, intuitive website design](https://www.forbes.com/sites/denispinsky/2018/02/12/website-design-standards/#a7c99fef54ff)** is crucial when driving lead generation and measuring up to competitors. Websites need search engine optimization, a strong content management system, and accessible load times to work effectively. Digital marketers should follow these five guidelines for their b2b web development in 2018.  [Read More](https://blog.thinkdm2.com/5-guidelines-for-b2b-web-development-in-2018) [![Untitled design (28).jpg](https://blog.thinkdm2.com/hubfs/Untitled%20design%20(28).jpg)](https://blog.thinkdm2.com/3-ways-to-convert-leads-with-a-strong-landing-page) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [3 Ways to Convert Leads with a Strong Landing Page](https://blog.thinkdm2.com/3-ways-to-convert-leads-with-a-strong-landing-page) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: ESB Professional/shutterstock.com In b2b marketing, a landing page is an excellent way to give visitors an opportunity to connect with your content by signing up for an email campaign, or offering ebooks and webinars. However, if a landing page tries to pry *too* much information from a visitor, it may turn them away from your content offering. With **[roughly 40% of surveyed marketers](https://www.forbes.com/sites/theyec/2017/12/20/how-your-landing-page-design-can-help-lead-to-better-conversions/#8fcc14529367)** feeling they aren’t generating consistent ROI, a poor landing page may be a contributing factor. To avoid the pitfalls of a weak user-experience, we’re giving you three of the best ways to convert more leads with a strong landing page. [Read More](https://blog.thinkdm2.com/3-ways-to-convert-leads-with-a-strong-landing-page) [‹ Previous](https://blog.thinkdm2.com/topic/website-design/page/2) [Next ›](https://blog.thinkdm2.com/topic/website-design/page/4) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. 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