How do you know if you have a qualified lead?

By Chris FullerOct 20, 2015

Commonly, the first course of action is to put together programs to generate as many leads as possible. However, unless they are good leads that have the potential of turning into a sale, they may be worthless.

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Quality Not Quantity—The Secret to Lead Generation

By Azadeh BrownOct 13, 2015

Ask marketers of all kinds what their biggest challenges are and the reply is typically, “lead generation.” While lead generation is important, lead quality is quickly becoming the most important lead generation objective for marketers.

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How can you achieve real search success in 2015? [New Infographic]

By PJ MolskiApr 23, 2015

One of the most exciting aspects of working in modern marketing can also be one of the most frustrating:
It’s constantly evolving.

Keeping up with current best practices can feel like a natural journey to the most effective marketing techniques, or a constantly shifting landscape of unfamiliar rules to learn and trends to master.

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Metrics That Matter, Part 2 of 6: Agency Marketing Percent of Customer Acquisition Cost (A%CAC)

By Chris FullerMar 24, 2015

Prove the ROI of your marketing with metrics your boss actually cares about.

We spend so much of our time measuring and analyzing every metric that we generate that its easy to lose sight of the stats that really matter, especially to your boss. Prove the ROI of your effective marketing techniques by presenting these six metrics.

This calculation will help you, and your boss, determine the portion of your CAC that can be attributed to your agency. With this information you can determine if you are under- or over-investing in your marketing efforts.

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Metrics That Matter, Part 1 of 6: Customer Acquisition Cost (CAC)

By Chris FullerMar 20, 2015

Prove the ROI of your marketing with metrics your boss actually cares about.

We spend so much of our time measuring and analyzing every metric that we generate that its easy to lose sight of the stats that really matter, especially to your boss. Prove the ROI of your effective marketing techniques by presenting these six metrics.

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Don't hate your crowded inbox—use it to unlock your Lead Generation Strategy

By PJ MolskiMar 12, 2015

Unless you're a very special sort of person, opening your inbox on Monday morning to dozens of new emails may not always be your favorite way to start the week. Don't be too quick to start hitting delete, though! It may be time to rethink your relationship with your crowded inbox, because it can be a treasure trove of quality free leads and great ideas for effective marketing techniques. Let's take a step back to see how we'll achieve this.

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4 Surefire Ways To Make Your Lead Generation Strategy Fail

By PJ MolskiMar 06, 2015

Sony’s founder began his career by inventing a rice cooker that burned rice and sold fewer than 100 units. Walt Disney was fired from a newspaper and went bankrupt before starting one of the world’s best known media companies. Thomas Edison lost two jobs and famously failed in his first thousand attempts to create the light bulb before finally devising one that worked. Even Michael Jordan was cut from his high school team to make way for a taller player.

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The 3 Vital Jobs Your Blog Should Be Doing For You

By PJ MolskiMar 04, 2015

When it comes to blogging, it’s easy to get overwhelmed by all the advice pointing you in different directions. Maybe you’ve gotten off-track and need to take stock on what you’re trying to accomplish in the first place. Maybe you’re considering starting a blog for your lead generation strategy and need a game plan. Don’t worry—we’ve got you covered. Here are the 3 things you absolutely need your blog to do for you:

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Put Your Email Lead Generation Strategy to the Test

By PJ MolskiFeb 27, 2015

Do you remember the last time you were so inundated with qualified leads that you decided to take the day off? If you are like most marketers, yeah, probably not. In fact, according to a study conducted by Econsultancy, a meager 22% of marketers are satisfied with their current conversion rates.

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4 Buyer Persona Tips to Maximize Your Lead Generation Strategy

By PJ MolskiFeb 13, 2015

The development of buyer personas can act as one of the most effective marketing techniques in your arsenal. It can be difficult, though, if you don't know exactly how to create a buyer persona as part of your lead generation strategy. With that in mind, we’re here to offer 4 tips to help keep you on the right track:

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