--- title: thinkdm2 Blog | PJ Molski description: Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more. --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) ## PJ Molski ### Recent Posts [![](https://blog.thinkdm2.com/hubfs/brand-essence-1pj.png)](https://blog.thinkdm2.com/are-you-following-these-6-keys-to-developing-your-brand-essence) [Branding](https://blog.thinkdm2.com/topic/branding) ## [Are You Following These 6 Keys to Developing Your Brand Essence?](https://blog.thinkdm2.com/are-you-following-these-6-keys-to-developing-your-brand-essence) By [PJ Molski](https://blog.thinkdm2.com/author/pj-molski) Imagine your brand as a movie, and your audience as a film critic who wrote single-word reviews. What would you want them to say about you? What would be that one big word in quotes on your matinee poster, summing up how your movie made them feel? That’s your brand essence. It’s the promise you make to your audience, the idea that your brand provides a specific unique experience. It’s something your consumer relates to, understands, and desires on a fundamental level. [Read More](https://blog.thinkdm2.com/are-you-following-these-6-keys-to-developing-your-brand-essence) [![](https://blog.thinkdm2.com/hubfs/Missing-the-mark-1pj.png)](https://blog.thinkdm2.com/5-ways-your-branding-strategy-is-missing-the-mark) [Branding](https://blog.thinkdm2.com/topic/branding) ## [5 Ways Your Branding Strategy is Missing the Mark](https://blog.thinkdm2.com/5-ways-your-branding-strategy-is-missing-the-mark) By [PJ Molski](https://blog.thinkdm2.com/author/pj-molski)   Branding might be your business, but are you guilty of these rookie mistakes? Find out if you’re committing one of these five branding sins. [Read More](https://blog.thinkdm2.com/5-ways-your-branding-strategy-is-missing-the-mark) [![](https://blog.thinkdm2.com/hs-fs/hub/452414/file-2611432621.png)](https://blog.thinkdm2.com/is-your-landing-page-a-dead-end-or-a-gateway-to-lead-generation) [Lead Generation](https://blog.thinkdm2.com/topic/lead-generation), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [Is Your Landing Page a Dead-end or a Gateway to Lead Generation?](https://blog.thinkdm2.com/is-your-landing-page-a-dead-end-or-a-gateway-to-lead-generation) By [PJ Molski](https://blog.thinkdm2.com/author/pj-molski)   We’ve all seen them and we’ve all second-guessed filling them out. But a good landing page is one of your most effective marketing techniques. It can deliver more b2b leads and convert them into clients. A landing page should target a specific audience. Avoid going generic. If you’re driving people to a particular ebook, webinar, or promotion, your landing page should reflect the offer. It’s important to build a unique landing page for each of the offers you create. [Read More](https://blog.thinkdm2.com/is-your-landing-page-a-dead-end-or-a-gateway-to-lead-generation) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. [Visit Our Blog](https://blog.thinkdm2.com/) #### NEWSLETTER SIGNUP Enter your email address to subscribe to our monthly newsletter, Technology Insights. [![thinkdm2 logo](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-ko-logo2x.png)](https://thinkdm2.com/) 240 Paramus Road, Suite 2 Ridgewood, NJ 07450 [info@thinkdm2.com](mailto:info@thinkdm2.com) - - - - © thinkdm2. All rights reserved.