image credit: Chinnapong/shutterstock.com

Content Marketing allows marketers to connect with their target audience like never before. But, in order to produce great, actionable content, you must first understand the difference between “marketing content” and “content marketing.”

image credit: Sergey Nivens/shutterstock.com

Organizations already recognize how mobile technology and the Internet of Things can impact brand value. In fact, more than 70 percent of respondents to the SoDA Report (“Society of Digital Agencies”) that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. 

Marketers often feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? According to Pew Research, about 28 percent of Americans hold “strong” preferences for being early adopters, while 26 percent firmly avoid early adoption.

This post delves into some of the latest technological developments that are bound to impact your marketing efforts.

image credit: Jirsak/shutterstock.com

Artificial intelligence is here to optimize your tasks like never before! From taxes, to Healthcare, businesses are moving into the new era. Marketers and businesses will now have the ability to streamline their processes, while eliminating time wasting decisions. 

Apple, Dell, Facebook, Google, Microsoft and Samsung are just some of the companies that have acquired AI startups and are developing new platforms for AI progress. AI saves users time by reducing the choices and decisions they need to make.

image credit: TierneyMJ/shutterstock.com

A recent panel discussion during SXSW (South by Southwest) inspired Ben James, Google, Global Creative Director to speak about how much technology has changed brand storytelling. His comments prompted industry creatives to speak up about the pitfalls they often face when it comes to storytelling in the digital era.

image credit: sdecoret/shutterstock.com

From creating new roles and cross-functional teams to developing customer narratives, organizations are ramping up their martech efforts like never before. Recently these 3 heavyweights spoke at the Oracle Modern Customer Experience Summit, where they were united in transforming the face of digital change and connecting with customers.

Here are 3 examples of how data can transform the way marketers connect to their audience.

image credit: Castleski/shutterstock.com

Marketing moved into the digital age quite some time ago, and with any transformation it has come with its fair share of growing pains. Online marketing has become an industry of its own, comprised of Pay Per Click, blogging, and SEO, etc. There’s not a day a user can log online without being hit with some form of online marketing. So, how can you ensure you are following best practices?

image credit: Ivelin Radkov/shutterstock.com

While the purchase funnel has served B2B marketers well over the years, a recent study conducted by Latitude found 87% of buyers now travel a less linear, more complex pathway to final purchase. The four key pillars of the funnel­–attract, convert, close, and delight–are still relevant but, you may want to start thinking about the mental state and behaviors of your buyers during the purchase cycle.

Latitude’s study uncovered six behavioral and mental states buyers will experience:

image credit: Rawpixel.com/shutterstock.com

Let’s talk. The two words that everyone dreads to hear, but we promise what we’re up to won’t hurt you, it will help you. It’s about how you are using social media to leverage B2B marketing tactics. Now don’t panic! We’ve come up with five tactics that can help you get back on your social.

image credit: Liu zishan/shutterstock.com

It comes as no surprise that companies are focusing their resources on IoT but the actual dollar amount may surprise you. In 2016 alone, spending on the Internet of Things totaled an estimated $737 billion. Predictions are stating that organizations are going to continue to invest in hardware, software, services and connectivity that enables IoT. 

Struggling with your email marketing efforts? It's tough to stand out when your target audience is constantly being bombarded by emails, leaving them pessimistic at the thought of an email offer. Here are some tips to get your email in fighting shape!