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Let’s talk. The two words that everyone dreads to hear, but we promise what we’re up to won’t hurt you, it will help you. It’s about how you are using social media to leverage B2B marketing tactics. Now don’t panic! We’ve come up with five tactics that can help you get back on your social.
Social media can seem like somewhat of an enigma when it comes to the B2B world. But, we’re here to replace mystery with strategy. The following suggestions are some simple steps you can take to move in the right direction.- Use social media to leverage valuable content, in order to position yourself as subject matter experts throughout the buyer journey. That way, you can differentiate yourself on social media through content marketing.
- When on the topic of which social network people should use to get social with B2B marketing, 99.9% of the time people say LinkedIn. But did you know that there’s more to B2B social than LinkedIn? If you’re looking to drive conversation and build a better engagement with users, then Twitter is the better of the two social media platforms to use. Why do you ask? People are there to listen, learn and share useful information. According to Kim Babcock, Direct of customer engagement at TrapIt, “People are open to engaging more than they are on LinkedIn”.
- Recycle and Reuse Content: Now we know what you are thinking, Aren’t you suppose to develop fresh new content for each social media platform? There’s no rule that says you have to and life is meant to break rules. The way to go about reusing content is by, presenting it in a way that resonates with each social platform’s unique audience. You’d be surprise to see that content you share on one social platform could work well on another.
- At industry events social media is your MVP as being the Segway to participate in live conversations surrounding your event. Those who attend your event can share pieces of social content through mobile tools, by using the event hashtag and other keywords. Companies can share contextual information and drive meaningful conversations with a leaned-in audience.
- Expertise weighs more than social reach; B2B buyers look to industry leaders and trusted advisors on social media before making decisions. It is clear that buyers value expertise when it comes to purchasing decisions. Taking a more consultative approach to social media can have a big payoff for B2B companies.
So what do you say? Are you ready to get started and implement these tactics into your marketing mix? Great! At thinkdm2 we are here to help fulfill your marketing needs while making your life a little easier. Want to know more about us? Click below.
