Why Social Media Matters For B2B Marketing & Sales

By Philip BerardoMar 23, 2018

When building the best b2b marketing strategy for your business, social media may not be an idea that readily comes to mind. It’s a common myth that social media isn’t relevant to b2b marketers. With many of your prospects regularly sharing content through social media, there are plenty of opportunities for marketers to attract prospects with their own content.

Here are some reasons why social media can make a difference for your b2b marketing and sales teams.

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Let’s Get Social – B2B Style

By Stephanie AlexandreFeb 16, 2017

Let’s talk. The two words that everyone dreads to hear, but we promise what we’re up to won’t hurt you, it will help you. It’s about how you are using social media to leverage B2B marketing tactics. Now don’t panic! We’ve come up with five tactics that can help you get back on your social.

Social media can seem like somewhat of an enigma when it comes to the B2B world. But, we’re here to replace mystery with strategy. The following suggestions are some simple steps you can take to move in the right direction. 
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4 Myths About Marketing Automation

By Samantha FellerOct 29, 2015

Many business owners are asking, why marketing automation, is it really valuable? The answer is yes! Marketing automation allows business owners and marketers to strategize, create and implement successful campaigns. More importantly it enables them to measure their work, which creates benchmarks and true guidance instead of shooting in the dark.

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