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Often, a landing page is the final step of the lead generation process, when trying to convert website visitors. One of the most discouraging experiences as a digital marketer is seeing a high bounce rate on a landing page. It can be frustrating to see so many visitors exit the page before taking the time to fill out a form—or even just to read what your offer is! Here’s what you need to consider when designing a landing page for driving lead generation.

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Digital marketing—especially for those using an inbound strategy—has an emphasis on written material, typically through blogging and content development. The way your company portrays its tone and overall “voice” makes a big difference when building engagement and trust. The content you write can vary across a number of pieces—direct mailers, emails, and blog posts are just a few examples. Here are 4 content writing best practices you should be following for your digital marketing.

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It seems like only a few months ago Inbound 2018 was the big talk of the marketing industry. Well, it turns out that was actually a whole year ago! We previously covered last year’s Inbound event from HubSpot, and it was quite a game changer with the new inbound flywheel model. With the conclusion of Inbound 2019 last week, we wanted to share some of the key takeaways from the event.

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If your website has ever experienced a jump in traffic, you may have simply given yourself a pat on the back and called it a day. Perhaps more likely, you sat yourself down and analyzed the pages that were viewed and how visitors interacted. After all, despite so many new visitors, this doesn’t guarantee they are making any unique interactions or downloads. In other words, your website’s traffic can be misleading, and your bounce rate can be a lot higher than you think.

Here are a few ways that you can lower your website’s bounce rate, and keep your visitors engaged.

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Behind every company is a brand, and behind that brand is most likely a website. In the digital age, it’s so easy for a new prospect to search for your company online and instantly be taken to your website. First impressions can be a huge hit or miss. Whether it’s from bloated copy, a mismatched color scheme, or general lack of spacing and organization—your website can struggle as a result.

To ensure your company isn’t making these design and accessibility mistakes, here’s what to look for when you’re reviewing your website.

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It’s hard to believe that we’ve almost reached a new decade. With 2020 looming over the horizon, there are plenty of thoughts to consider about the state of digital marketing. Each new year always manages to bring a few surprises to the digital marketing landscape (remember when HubSpot helped destroy the sales funnel last year?) So as we make our way through the last weeks of the summer, let’s take a look ahead at digital marketing in 2020.

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Email marketing can carry a number of complications that prevent you from reaching a contact’s mailbox. The way you craft the perfect subject line, address the contact, and the content you’re sharing makes a big difference in determining your open and click rates. Failing to adhere to email marketing best practices can land your email a spot in a contact’s junk folder and increase unsubscribes as a result. Here are email marketing best practices you should be following.

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We’re more than halfway through the year, which means quarterly evaluations are underway. It’s time to assess the current state of your business’s brand, including its reputation, audience, and success in your industry. Rather than harping on previous shortcomings or questioning what the rest of the year will have in store, let’s take a moment to reflect on your b2b branding strategy. Here is your essential b2b branding checklist, to make it through the rest of 2019!

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Take a moment to reflect on this scenario: it’s the beginning of a new month, and it’s time to assess the new leads you’ve gained from last month. Reality sinks in, as you realize another month has gone by with unsatisfactory results. Minus signs and red downward arrows flood your screen, as your bounce rate and session durations are struggling once again. You think to yourself, “why aren’t any of our visitors converting?”

Let’s take a step back and search for the root of the problem. Here’s how you can properly assess your website’s lead generation, and improve results in the process.

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Let’s take a trip back to the year 2017. That year, a report from eMarketer showed that only 21% of marketers had adopted digital transformation programs for their marketing. Despite such a low number, many marketers believed that new technology in the digital age could lead to bold, creative ideas.

In 2019, an effort to shift to digital transformation has affected several b2b businesses. In fact, some companies have seen five times more growth in revenue, as a result of digital transformation efforts. Here is how we can expect digital transformation to affect b2b marketing in the year ahead.