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Everyone wants to create engaging content, but sometimes it can be challenging. Keep reading to learn what to do and what to avoid in order to create great B2B marketing content!
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Many B2B marketers have been finding that animation offers many benefits to their marketing efforts. Animated videos are specifical beneficial because they grab and keep the audience's attention. There are many different purposes for videos and they can be made to be informative while displaying any tone your company wants. For example, the tone of the video can be professional, funny, or emotional.
Keep reading to learn why B2B businesses are increasingly using animation in their content marketing strategies.
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Scaling content is all about producing quality content at a quick rate, resulting in an efficient content marketing strategy and production. Keep reading to learn some tips on how to successfully scale content.
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As content creators are constantly coming up with new ideas for their content, finding inspiration can sometimes be a struggle. Whether they can’t come up with the right headline, craft an attention-grabbing hook, or have hit a wall altogether, there are ways to spark creativity and find something that will inspire them.
Starring at blank pages is frustrating and won’t help content creators get any further. Rather than sitting and staring, they should try to work through their creative blockages. Keep reading to learn methods on how to keep your content creators motivated.
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In B2B content marketing, content personalization is not as simple as including a prospect’s name in an email. Keep reading this blog to learn tips on how to personalize your B2B content.
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How memorable is your content?
From the moment we wake up in the morning until the moment we go back to sleep at night, we are constantly exposed to content and information. What is going to make your content stand out among the rest and get more attention? And if you are able to do this, how can you get them to stay and continue absorbing more of your content?
Keep reading this blog to learn some tactics for producing content that is memorable and will have a lasting impression on your audience.
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A content strategy takes a lot of work to perfect, as there are many aspects involved. If you have not read part 1 of this blog, we recommend you do before continuing to part 2. In part 1 of this blog, we talked about the first 4 important factors for building and applying a content marketing strategy for your business. Keep reading to learn more!
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Content is everywhere. Exposure to content is unavoidable, which is why it is necessary that your company has a strong content marketing strategy. A successful content marketing strategy can increase conversions, improve brand awareness, boost revenues, and establish your company as an industry leader. Attracting new clients and educating the audience will result in this successful and powerful strategy.
When it comes to forming a strategy that is right for your brand, it can be difficult and take some tries to get it right. Here is a guide to make the process of creating a content strategy easier! Keep reading to learn more!
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B2B content marketing can be a struggle, which is why it is important to explore and utilize all possible marketing materials in order to see the best results. Keep reading to learn which marketing materials you might be forgetting about!
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Experimenting and testing out different ideas is a great way to discover ways to improve your content. It will show you new techniques you can use, as well as tell you what you should not do.
Experimenting with your content strategy could allow you to discover new methods that could improve sales and revenue and your business as a whole!
But what type of experiments should you make? Keep reading to find out 5 key experiments that we recommend!
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