Top 10 Most Innovative Companies of 2017

By Stephanie AlexandreAug 04, 2017

Fast Company released it’s 10th edition of The World’s 50 Most Innovative Companies of 2017. We felt taking a deeper look at the companies that secured their spot in the Top 10 only seemed right.

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Innovations in Search Engine Marketing

By Stephanie AlexandreAug 01, 2017

For marketers, the fundamental goal of search engine optimization, or SEO, has always been to be easily discovered online by consumers. Especially when 80% of internet users turn to search engines to look up information on a business nearby, showing up in the list of search results is crucial to promoting your business and driving traffic to your website. However, as technology continues to evolve, so too must your marketing. Today’s latest innovations in search are changing the pathways in which customers reach important information, and thus, changing the way in which your B2B organization must develop SEO marketing strategies accordingly.

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Do B2B Organizations Need Taglines?

By Stephanie AlexandreJul 27, 2017

In B2B marketing, it’s becoming less common for an organization to use taglines for their branding. Several technology companies, such as BMC, Cisco, and Microsoft, have ditched the tagline philosophy altogether. With these big name brands at to the top without them, new marketing tactics have emerged to effectively replace taglines. 

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Applying Hemingway's Iceberg Theory to Your Content Marketing

By Stephanie AlexandreJul 19, 2017

Ernest Hemingway’s famous “Iceberg Theory” states that a writer should explicitly include only 1/8 of the details, while leaving the other 7/8 implied. In other words, less can mean so much more.

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Mobile Marketing for B2B

By Stephanie AlexandreJul 13, 2017

The world has gone mobile. Its time for marketers to take advantage of the fact that 95% of people now own cell phones, and it’s time for B2B companies to fully embrace the power of mobile marketing

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A lesson in Brand Loyalty From Amazon

By Stephanie AlexandreJul 11, 2017

With the long-awaited Amazon Prime day on July 11th and its recent acquisition of Whole Foods, the question “What can’t Amazon do?” is a trending topic of conversation. Acquiring and retaining customers left and right, customer loyalty to the Amazon brand has become increasingly unparalleled. While Amazon has certainly capitalized on the B2C market, by implementing these three principles of strong brand loyalty that are inherent to Amazon’s own marketing strategy and applicable to all, your B2B organization can capitalize on Amazon’s magic.

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Hackers Find New Targets for 2017: Drones and IoT Devices

By Stephanie AlexandreJun 28, 2017

In their 2017 threat predictions report, McAfee Labs disclosed some frightening information regarding the ongoing rise of cyber-attacks. Health, public, and education sectors make up over 50% of the incidents alone. Now, drones and IoT (internet of things) devices are prime aim for hackers, but even mobile devices are a continuing target. These attacks are a huge threat for companies looking to build trust with buyers and potential leads.

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The Value of B2B Content Marketing

By Stephanie AlexandreJun 12, 2017

Content Marketing allows marketer to connect with their target audience like never before. But, in order to produce great, actionable content you must first understand the difference between “marketing content” and “content marketing.”

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3 Tech Innovations for Driving Engagement

By Stephanie AlexandreJun 06, 2017

Organizations already recognize how mobile technology and the Internet of Things can impact brand value. In fact, more than 70 percent of respondents to the SoDA Report (“Society of Digital Agencies”) that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Marketers often feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? According to
Pew Research, about 28 percent of Americans hold “strong” preferences for being early adopters, while 26 percent firmly avoid early adoption.

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The Risk and Reward of IoT

By Stephanie AlexandreJun 02, 2017

According to a study conducted by Cisco in 2016, global business executives believe IoT, or the Internet of Things, will positively impact their companies in multiple ways, such as operations efficiency, customer service improvement, and enhanced collaboration among others.

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