Inbound 2020: Additional Highlights for Marketers

By Philip BerardoOct 07, 2020


image credit: garagestock/

Back in September, we shared out top highlights from Inbound 2020, with a focus on HubSpot’s new CMS tools, email marketing, and LinkedIn. You can read that post by clicking here! We felt there was still more to explore in the world of Inbound. In this post, we’ll be sharing some additional highlights from Inbound 2020 that marketers should know.

Read More

Inbound 2020: 3 Highlights from HubSpot’s Annual Conference

By Philip BerardoSep 25, 2020


image credit:

As the year continues to bring complex challenges to the marketing industry, many marketers continue to ask themselves, “can 2020 end already!?” It wouldn’t be much of an exaggeration to say that 2020 has been perhaps one of the most difficult years for marketing in the past few decades. In the midst of this global pandemic, we were surprised and delighted to see that HubSpot would continue to hold its annual Inbound conference—this time entirely virtual. We had the opportunity to attend a few sessions during the event. These are our 3 highlights from Inbound 2020!

Read More

What are Vanity Metrics in a Marketing Strategy?

By Philip BerardoSep 17, 2020


image credit: Andrey_Popov/

Marketers have dozens of unique metrics to keep track of in order to ensure their marketing goals are being properly met. This can include lead conversions, content downloads, and organic traffic from search engines, among others. However, not all of these metrics hold the same value in your marketing strategy. In between the metrics that help prove your company’s return on investment (ROI), there are vanity metrics. In this post, we will be defining vanity metrics and their role in your marketing strategy.

Read More

How Pantone’s 2020 Color of the Year Affects Digital Marketing

By Philip BerardoSep 11, 2020


image credit: ESB Professional/

Late last year, Pantone revealed that Classic Blue was their choice for the 2020 color of the year. This color was meant to reflect human spirit, resilience, and a warm sensation. Though some felt it was a safe pick, there's no denying the appealing, soothing nature of Classic Blue! We even shared our insights into this color choice back in January. In this post, we’re taking a look at how Pantone’s 2020 color of the year affects digital marketing.

Read More

A Simple Guide for Growing Your B2B Brand

By Philip BerardoAug 28, 2020


image credit: fizkes/

One of the top challenges B2B marketers face is developing a strong brand strategy to make their brand stand out among competitors. After all, a brand with a clearly-defined purpose and value can help you stand out among others in your industry. Recently, we explored some of the top questions companies should be asking about their brand. In this simple guide, you will learn how to effectively grow your B2B brand.

Read More

Why Simplicity is the Key to Great Website Design

By Philip BerardoAug 21, 2020


image credit: REDPIXEL.PL/

Have you ever visited a company’s website for the first time and immediately felt put off by its design and layout? Maybe too many contrasting colors were jarring to look at or the home page had complex scrolling—shifting from horizontal to vertical with seemingly little purpose. If you made it through this experience with a vow never to return to that website, you likely have an idea of what led to such a poor user experience; the website wasn’t embracing simplicity. Let’s discuss why simplicity is the key to great website design.

Read More

Branding Guide: 5 Questions to Ask About Your Company’s Brand

By Philip BerardoAug 12, 2020


image credit:

We’re nearing the end of the summer months, and it’s around the time most marketing companies are beginning to plan ahead for next year’s goals. Your company may even have its own objectives and strategies on the drawing boards already. However, alongside your marketing efforts—such as generating more leads or developing a new content calendar—there is one key aspect of your company that must shine through: your brand! In this branding guide, we’ll give you five questions that you should be asking yourself about your company’s current brand.

Read More

What Does a Contextual Marketing Strategy Look Like?

By Philip BerardoAug 05, 2020


image credit:

Contextual marketing is a more personalized approach to marketing; it is a strategy that centers around the users coming to your website and what they are looking for. Essentially, it helps ensure that the content you are delivering is relevant to a user based on their stage in the buyer’s journey and any pain points they have. When working alongside personalization, contextual marketing is an effective strategy to meet a user’s needs, habits, and goals. In this post, we will be further defining contextual marketing and what a proper strategy looks like.

Read More

What are the 3 Stages of the Inbound Flywheel?

By Philip BerardoJul 29, 2020


image credit:

Ever since the 2018 HubSpot Inbound event dropped a major game changer with its inbound flywheel, many marketers have had time to rethink their existing marketing strategies. Whether in the B2B or B2C space, customers used to be more of an afterthought in the grand scheme of the sales funnel. Now, more marketers are shifting to an inbound approach and integrating the inbound flywheel—a model that encourages customer engagement and interaction across the full sales cycle.

In this post, we’ll be defining the 3 stages of the inbound flywheel.


Read More

Brand Equity vs. Brand Value: The Key Differences

By Philip BerardoJul 22, 2020


image credit: weedezign/

Brand equity is a critical component in developing a quality branding strategy. If you’ve followed our previous posts around brand equity, we’ve drawn a few comparisons to the value of a brand as well. However, while brand equity is certainly related to value, the two aren’t quite the same. Both play a critical role in shaping your audience’s perception of your brand, how it stands out among competitors, and its longevity in your target market. In this post, we’ll share the key differences between brand equality and brand value that marketers should know.

Read More

Never Miss an Insight!

Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.