4 Ways to Nurture Your Leads and Boost Conversions

By Stephanie AlexandreJun 07, 2018

There’s a common misconception that bringing in as many leads as possible is the key to boosting conversions. While lead generation is essential, the reality is that nearly 80% of marketing leads never convert, because they aren't properly nurtured. Lead nurturing tactics are essential for building connections with your prospects and guiding them along the buyer’s journey. Despite its importance, the majority of companies haven’t established a strategy for nurturing their leads.

Here are four key ways to maximize your conversion rates through lead nurturing tactics.

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4 Critical SEO Factors for Your B2B Business

By Stephanie AlexandreJun 05, 2018

When working with SEO for your b2b marketing, you’ve likely noticed an overwhelming amount of information to keep track of. From measuring analytics, to optimizing content and building links, SEO plays a vital role in developing your b2b marketing, but it can be overwhelming.

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3 Key Strategies to Develop Your Topic Clusters

By Stephanie AlexandreMay 31, 2018

As the age of individual keyword ranking comes to an end, it’s time for digital marketers to make the transition to topics. Topic clusters were created as a response to Google’s algorithm changes, which now understand the context behind a search. Searches are more conversational as a result, since users are typing in longer phrases, as opposed to single keywords.

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The Warning Signs of a Weak B2B Digital Marketing Strategy

By Stephanie AlexandreMay 24, 2018

Competition is expected in b2b digital marketing, and the strategies your business uses should give you an advantage over your competitors. If your digital marketing strategies aren’t getting you the results you need - such as increased traffic from content development - there’s no sense in sticking to it. 

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Why SEO Is Still Relevant for Digital Marketing

By Stephanie AlexandreMay 17, 2018

It’s difficult to imagine where digital marketing would be without search engine optimization; it’s the glue that holds your content together in relevant search results, and attracts visitors to your website. By 2020, investments for SEO are already estimated to have a 45% growth rate. So why are some marketers claiming that SEO may no longer be relevant in 2018?

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3 Ways to Improve Your B2B Content with Topic Clusters

By Stephanie AlexandreMay 10, 2018

With the introduction of topic clusters, and changes to search engine algorithms, this year has brought new opportunities for b2b marketers to improve their web traffic. Relying on individual keywords is no longer an option; you’ll need to embrace new strategies with the use of topic clusters.

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5 Pitfalls Your B2B Web Traffic May Be Facing

By Stephanie AlexandreMay 04, 2018

Your web traffic can face a number of challenges, whether it’s from a lack of continuous SEO support, or changes in your website’s design. We previously shared some effective strategies to boost your b2b web traffic, but sometimes that steady momentum takes an unfortunate dip. If you’ve noticed a decline in your web traffic, here are some pitfalls your website may still be facing.

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Key Metrics that Influence Your B2B Website Performance

By Stephanie AlexandreApr 25, 2018

Your b2b website plays a huge role in building brand awareness, gaining qualified leads, and sharing relevant content. If you’re not measuring specific metrics for your site, it may negatively affect its performance. A dedicated analytics tool is a good place to start, as provides real-time data for your web pages.

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Finding Success From Your White Paper Marketing

By Stephanie AlexandreApr 20, 2018

Getting the most out of white papers takes focus and persistence. Keeping your white paper style consistent and attention-grabbing is a good practice to start with, but what else can you do to attract viewers?  Here are some additional strategies to find success from your white paper marketing.

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HubSpot is Dropping its Keyword Tool. What’s Next for Inbound Marketing?

By Stephanie AlexandreApr 12, 2018

By the end of this May, HubSpot will no longer be supporting its keyword tool. This is a result of updates to search engines, such as Google, which are following longer keyword phrases instead. Digital Marketers still have HubSpot’s Content Strategy Tool, and HubSpot is prepared to move beyond their outdated keyword tool. Here’s what you need to know about HubSpot’s upcoming changes.

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