---
title: thinkdm2 Blog (3)
description: Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more.  (3)
---

[![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/)

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[![Business people examining marketing metrics and how content is impacting website traffic. ](https://blog.thinkdm2.com/hubfs/image-png.png)](https://blog.thinkdm2.com/6-blogging-content-marketing-tips-to-help-you-get-more-traffic)

[Content Marketing](https://blog.thinkdm2.com/topic/content-marketing)

## [6 Blogging Content Marketing Tips to Help You Get More Traffic](https://blog.thinkdm2.com/6-blogging-content-marketing-tips-to-help-you-get-more-traffic)

 By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone)

image credit: g/NicoElNino/shutterstock.com

[93% of online experiences](https://www.smamarketing.net/blog/80-seo-statistics) start with search engines like Google or Bing. The person knows what they want to search for, but does not initially have a specific website in mind. This is where the search engine steps in to help give them some guidance to find the right website. 

This is why it is so important that your website appears in search results. Otherwise, your website will never be found by users. One of the best ways is by having a quality company blog. 

[Read More](https://blog.thinkdm2.com/6-blogging-content-marketing-tips-to-help-you-get-more-traffic)

[![Picture of a computer and different aspects of inbound marketing ](https://blog.thinkdm2.com/hubfs/shutterstock_1119958805.jpg)](https://blog.thinkdm2.com/the-6-most-valuable-inbound-marketing-assets)

[Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing)

## [The 6 Most Valuable Inbound Marketing Assets](https://blog.thinkdm2.com/the-6-most-valuable-inbound-marketing-assets)

 By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone)

image credit: g/everythingpossible/shutterstock.com

Inbound marketing leads your customer through the buyer journey by using relevant, credible, and valuable content. It can be difficult to get your inbound marketing assets to stand out, due to the crowded marketplace and an audience who receives boatloads of content. 

Keep reading to learn more about optimizing your content and making your [B2B marketing assets](https://www.foleon.com/blog/b2b-marketing-materials) more engaging and memorable so they stand out from the competitors.  

[Read More](https://blog.thinkdm2.com/the-6-most-valuable-inbound-marketing-assets)

[![group of people engaging with content on different devices like computers and mobile devices](https://blog.thinkdm2.com/hubfs/crop.png)](https://blog.thinkdm2.com/11-ways-to-make-your-b2b-content-more-engaging)

[Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing)

## [11 Ways To Make Your B2B Content More Engaging](https://blog.thinkdm2.com/11-ways-to-make-your-b2b-content-more-engaging)

 By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone)

image credit: g/DisobeyArt/shutterstock.com

B2B content creators can use the same techniques as other content creators to transform boring and static content into more exciting content with engaging videos, web pages, social media posts, and more. Keep reading to learn some tips on how to make your B2B content more engaging!

[Read More](https://blog.thinkdm2.com/11-ways-to-make-your-b2b-content-more-engaging)

[![exploring and analyzing business insights with magnifying glass image ](https://blog.thinkdm2.com/hubfs/shutterstock_1558426250-1.jpg)](https://blog.thinkdm2.com/how-to-put-content-insights-into-action)

[Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [Metrics](https://blog.thinkdm2.com/topic/metrics)

## [How to Put Content Insights Into Action](https://blog.thinkdm2.com/how-to-put-content-insights-into-action)

 By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone)

image credit: g/wan+wei/shutterstock.com

In marketing, it is expected to be able to prove that content is successful and performing well. However, it is not as easy as it might seem — to be able to determine what efforts are worth the time and money spent and what are not.  

There is such a wide variety of metrics available to marketers and you must be able to figure out which ones matter most for your business and content, but how? 

[Read More](https://blog.thinkdm2.com/how-to-put-content-insights-into-action)

[![business team standing in front of laptop examining insights about the content gained from marketing metrics.](https://blog.thinkdm2.com/hubfs/Shutterstock_1816080347.jpg)](https://blog.thinkdm2.com/gain-insight-into-your-business-with-marketing-metrics)

[Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [Metrics](https://blog.thinkdm2.com/topic/metrics)

## [Gain Insight Into Your Business With Marketing Metrics](https://blog.thinkdm2.com/gain-insight-into-your-business-with-marketing-metrics)

 By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone)

image credit: Rudzhan/shutterstock.com

What every stakeholder wants to know is: **Did the funds from the marketing budget *actually* lead to more revenue? **

Not only should we have the answer, but we need to back it up with data by capturing the right metrics. 

[Read More](https://blog.thinkdm2.com/gain-insight-into-your-business-with-marketing-metrics)

[![Shows how interactive content is like a magnet for engagement. Image of a big magnet attracting likes, good reviews, and ratings. Also shows people engaging with the content.](https://blog.thinkdm2.com/hubfs/Shutterstock_1175774482.jpg)](https://blog.thinkdm2.com/increasing-engagement-with-interactive-content)

[Content Marketing](https://blog.thinkdm2.com/topic/content-marketing)

## [Increasing Engagement with Interactive Content](https://blog.thinkdm2.com/increasing-engagement-with-interactive-content)

 By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone)

image credit: Viktoria+Kurpas/shutterstock.com

Engagement is something that every business wants to increase. Marketers use quantitative strategies and analyze data to figure out what tactics are successful for their company and what has a minimal impact. There are many techniques that increase engagement, which makes it more difficult to determine what exactly leads to this. 

This blog will explain how to engage users to differentiate your business from the rest and how interactive content is beneficial in this area as well.

[Read More](https://blog.thinkdm2.com/increasing-engagement-with-interactive-content)

[![interactive content graphic](https://blog.thinkdm2.com/hubfs/Shutterstock_626783210.png)](https://blog.thinkdm2.com/6-reasons-to-use-interactive-content-experiences)

[Content Marketing](https://blog.thinkdm2.com/topic/content-marketing)

## [6 Reasons to Use Interactive Content Experiences](https://blog.thinkdm2.com/6-reasons-to-use-interactive-content-experiences)

 By [Carissa Perrone](https://blog.thinkdm2.com/author/carissa-perrone)

image credit: Sammby/shutterstock.com

Interactive content experiences provide users with ways to explore information in a more engaging and exciting way. It creates a dynamic experience between the content and the user. Compared to static content, interactive content provides higher retention of your message and branding. We should use interactive content because it drives meaningful engagement, differentiates your content from the competition, and offers the ability to track metrics and measure KPIs. 

[Read More](https://blog.thinkdm2.com/6-reasons-to-use-interactive-content-experiences)

[![Interactive content strategy planning](https://blog.thinkdm2.com/hubfs/shutterstock_437714002.png)](https://blog.thinkdm2.com/rethink-your-content-strategy-with-our-digital-platform)

[Content Marketing](https://blog.thinkdm2.com/topic/content-marketing)

## [Rethink Your Content Strategy With Our Digital Platform!](https://blog.thinkdm2.com/rethink-your-content-strategy-with-our-digital-platform)

 By [Jaylin Roman](https://blog.thinkdm2.com/author/jaylin-roman)

image credit: Rawpixel.com/shutterstock.com

##### LEAVE THOSE STATIC DOCUMENTS IN THE PAST.

Are you still using PDFs, or even PowerPoint to deliver your message to your audience? Do you know how your target audience is interacting with your content? This lack of insights is unacceptable. What if we told you we can track engagement, interaction, and other metrics on your content?  We can turn your static content into an immersive experience for your audience to interact and engage with on a deeper level.

[Read More](https://blog.thinkdm2.com/rethink-your-content-strategy-with-our-digital-platform)

[![Web designer standing in office with laptop in hand](https://blog.thinkdm2.com/hubfs/shutterstock_606998960.png)](https://blog.thinkdm2.com/2021-website-trends)

[Website Design](https://blog.thinkdm2.com/topic/website-design)

## [2021 Website Trends](https://blog.thinkdm2.com/2021-website-trends)

 By [Karina Mohammed](https://blog.thinkdm2.com/author/karina-mohammed)

image credit: rawpixel/shutterstock.com

Last year we packed up our offices and learned to work with our pets calling for attention and children walking into our meetings. The new WFH life challenged businesses to rethink the sales model. With no sales team on the road and more clients at home and online, our websites became an even more important sales vehicle, and it should be optimized as such - for a great user experience that will keep users visiting and revisiting. Here are some website trends we expect to see in 2021.

[Read More](https://blog.thinkdm2.com/2021-website-trends)

[![Designer and marketer working together on project using iPad](https://blog.thinkdm2.com/hubfs/shutterstock_1101186413.png)](https://blog.thinkdm2.com/humanizing-your-brand-in-a-digital-era)

[Branding](https://blog.thinkdm2.com/topic/branding), [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing)

## [Humanizing your Brand in a Digital Era](https://blog.thinkdm2.com/humanizing-your-brand-in-a-digital-era)

 By [Karina Mohammed](https://blog.thinkdm2.com/author/karina-mohammed)

image credit: goodluz/shutterstock.com

At its core, marketing is about connecting with people, and in today’s digital era, human connection is still a vital conversion ingredient. 

[Read More](https://blog.thinkdm2.com/humanizing-your-brand-in-a-digital-era)

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