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As marketers, we have a lot of day-to-day tasks to take care of—from keeping up with newly-generated leads to planning out pieces to support an upcoming marketing campaign. Marketing automation serves as an effective, time-saving method to ensure your leads and customers are receiving follow-ups based on the actions they take. For example, a user downloads an eBook on your marketing website and receives an automated email that shares a related blog post.

In this post, we will be sharing three tips to implement automation in your marketing strategy.

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There is a lot of uncertainty around the future of marketing in 2021, and many chief marketing officers (CMOs) are doing their best to plan accordingly. With a shift to stronger customer-focused strategies, the new year could be both exciting for CMOs and perhaps a bit overwhelming. Recently, Forrester shared its 2021 predictions report, which provided new insights into the changes CMOs can expect in the marketing landscape in 2021. Here is an overview of how 2021 will impact chief marketing officers.

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Back in September, we shared out top highlights from Inbound 2020, with a focus on HubSpot’s new CMS tools, email marketing, and LinkedIn. You can read that post by clicking here! We felt there was still more to explore in the world of Inbound. In this post, we’ll be sharing some additional highlights from Inbound 2020 that marketers should know.

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As the year continues to bring complex challenges to the marketing industry, many marketers continue to ask themselves, “can 2020 end already!?” It wouldn’t be much of an exaggeration to say that 2020 has been perhaps one of the most difficult years for marketing in the past few decades. In the midst of this global pandemic, we were surprised and delighted to see that HubSpot would continue to hold its annual Inbound conference—this time entirely virtual. We had the opportunity to attend a few sessions during the event. These are our 3 highlights from Inbound 2020!

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Marketers have dozens of unique metrics to keep track of in order to ensure their marketing goals are being properly met. This can include lead conversions, content downloads, and organic traffic from search engines, among others. However, not all of these metrics hold the same value in your marketing strategy. In between the metrics that help prove your company’s return on investment (ROI), there are vanity metrics. In this post, we will be defining vanity metrics and their role in your marketing strategy.

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Late last year, Pantone revealed that Classic Blue was their choice for the 2020 color of the year. This color was meant to reflect human spirit, resilience, and a warm sensation. Though some felt it was a safe pick, there's no denying the appealing, soothing nature of Classic Blue! We even shared our insights into this color choice back in January. In this post, we’re taking a look at how Pantone’s 2020 color of the year affects digital marketing.

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One of the top challenges B2B marketers face is developing a strong brand strategy to make their brand stand out among competitors. After all, a brand with a clearly-defined purpose and value can help you stand out among others in your industry. Recently, we explored some of the top questions companies should be asking about their brand. In this simple guide, you will learn how to effectively grow your B2B brand.

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Have you ever visited a company’s website for the first time and immediately felt put off by its design and layout? Maybe too many contrasting colors were jarring to look at or the home page had complex scrolling—shifting from horizontal to vertical with seemingly little purpose. If you made it through this experience with a vow never to return to that website, you likely have an idea of what led to such a poor user experience; the website wasn’t embracing simplicity. Let’s discuss why simplicity is the key to great website design.

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We’re nearing the end of the summer months, and it’s around the time most marketing companies are beginning to plan ahead for next year’s goals. Your company may even have its own objectives and strategies on the drawing boards already. However, alongside your marketing efforts—such as generating more leads or developing a new content calendar—there is one key aspect of your company that must shine through: your brand! In this branding guide, we’ll give you five questions that you should be asking yourself about your company’s current brand.

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Contextual marketing is a more personalized approach to marketing; it is a strategy that centers around the users coming to your website and what they are looking for. Essentially, it helps ensure that the content you are delivering is relevant to a user based on their stage in the buyer’s journey and any pain points they have. When working alongside personalization, contextual marketing is an effective strategy to meet a user’s needs, habits, and goals. In this post, we will be further defining contextual marketing and what a proper strategy looks like.