For most marketers, digital marketing isn’t a native language. It’s another tool we’ve adopted and added to our marketing tool belt to be used later as a part of a larger integrated campaign. With the rules of digital marketing changing seemingly every day, its tempting for marketers to jump on a trend to “see what works.”

The problem is knowing when to jump off—or jumping off too early! Below are the top three things you need to stop doing in your digital marketing campaign right away.