Azadeh Brown

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What is your content marketing strategy?

By Azadeh BrownMay 26, 2016

“Content is king.” This is the would-be mantra of successful marketers everywhere. By now, we know that creating content, especially on a consistent basis via a blog, is the key to inbound marketing and SEO growth. So, how do you measure the effectiveness of the content you have created?

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What is the difference in Omnichannel Marketing?

By Azadeh BrownMay 24, 2016

Marketers today are familiar with the concept of ‘Multichannel Marketing’; its when brands interact with potential sales leads on various platforms; including print ads, landing pages, trade shows, direct mailers, social media, etc. It’s the backbone of an integrated marketing campaign.

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Brand vs. Visual Identity – What’s the Difference?

By Azadeh BrownMar 15, 2016

The term ‘branding’ is lobbed around like a volleyball these days. You’ll hear statements from all corners of the marketing world:

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Leading a Rebranding Initiative

By Azadeh BrownMar 08, 2016

Picture this: It’s your first week at a new company, and you’re ready to meet with your agency to develop some new marketing initiatives. As you dig into your organization’s branding materials, you gasp in horror. What decade is this logo from? Who approved this color usage? Is there even a web-friendly version of the corporate font available?

 For some marketers, leading a branding—or rebranding—initiative is the holy grail. 

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Quality Not Quantity—The Secret to Lead Generation

By Azadeh BrownOct 13, 2015

Ask marketers of all kinds what their biggest challenges are and the reply is typically, “lead generation.” While lead generation is important, lead quality is quickly becoming the most important lead generation objective for marketers.

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The Future of Marketing is Invested in Your Content

By Azadeh BrownJul 01, 2015

Content marketing is already a strategy that many marketers are incorporating, and that’s a good thing – content continues to drive online marketing. In fact, many successful companies are even crediting content marketing as their highest returning area of business.

As a plethora of content continues to saturate the web, it becomes more important than ever to create high-quality content that solves pains and challenges that your audience is suffering from. Creating quality custom content is considered the future of the marketing industry and is worth incorporating into your overall marketing strategy.

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Is it time to automate your B2B marketing?

By Azadeh BrownJun 05, 2015

More and more companies are utilizing automated marketing campaign technologies and deploying them – with fantastic results. It’s no surprise that the implementation of this technology is growing, and the companies that are not adopting the technology are falling further behind.

With the ability to capture, nurture and close leads from a single platform, its no wonder marketers are looking for ways to enter the marketing automation arena.

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3 Things You Need to Stop Doing in your b2b Digital Marketing

By Azadeh BrownMay 27, 2015

For most marketers, digital marketing isn’t a native language. It’s another tool we’ve adopted and added to our marketing toolbelt to be used later as a part of a larger integrated campaign. With the rules of digital marketing changing seemingly every day, its tempting for marketers to jump on a trend to “see what works”. The problem is knowing when to jump off – or jumping off too early! Below are the top three things you need to stop doing in your digital marketing campaign right away.

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The Real Value of Taking Branding Risks in Digital Marketing Programs

By Azadeh BrownMay 19, 2015

We work with a number of clients spanning a variety of roles, from Marketing Coordinator to Master of the Marketing Universe. Each client has a different need; a different audience to reach; a different result to incite. One consistent goal we see in creative briefs is the desire to hit a “home run” with marketing programs—whether it's to “push the brand” to generate more buzz in the industry, or to create a story that “goes viral.”

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