“Content is king.” This is the would-be mantra of successful marketers everywhere. By now, we know that creating content, especially on a consistent basis via a blog, is the key to inbound marketing and SEO growth. So, how do you measure the effectiveness of the content you have created?

Below are three common reasons that drive B2B organizations to create a content strategy:

The term ‘branding’ is lobbed around like a volleyball these days. You’ll hear statements from all corners of the marketing world:

"We need to build brand-awareness.”
“This campaign launch has to be ‘on-brand’.”
“I want to develop a sub-brand for this new product launch.”

The word ‘brand’ has become synonymous with ‘identity.' In reality, a brand and its identity are two separate things.

Picture this: It’s your first week at a new company, and you’re ready to meet with your agency to develop some new marketing initiatives. As you dig into your organization’s branding materials, you gasp in horror. What decade is this logo from? Who approved this color usage? Is there even a web-friendly version of the corporate font available?

 For some marketers, leading a branding—or rebranding—initiative is the holy grail. 

More and more companies are utilizing automated marketing campaign technologies and deploying them – with fantastic results. It’s no surprise that the implementation of this technology is growing, and the companies that are not adopting the technology are falling further behind.

With the ability to capture, nurture and close leads from a single platform, it's no wonder marketers are looking for ways to enter the marketing automation arena.

For most marketers, digital marketing isn’t a native language. It’s another tool we’ve adopted and added to our marketing tool belt to be used later as a part of a larger integrated campaign. With the rules of digital marketing changing seemingly every day, its tempting for marketers to jump on a trend to “see what works.”

The problem is knowing when to jump off—or jumping off too early! Below are the top three things you need to stop doing in your digital marketing campaign right away.

We work with a number of clients spanning a variety of roles, from Marketing Coordinator to Master of the Marketing Universe. Each client has a different need; a different audience to reach; a different result to incite. One consistent goal we see in creative briefs is the desire to hit a “home run” with marketing programs—whether it's to “push the brand” to generate more buzz in the industry, or to create a story that “goes viral.”