image credit: Tashatuvango/shutterstock.com
The term “account-based marketing” has gradually become more common in today’s b2b marketing landscape. It is defined as a focus on both sales and marketing resources for target accounts in a market, with an emphasis on personalization for each account. In other words, it’s an excellent way to hone in on customers and clients with a higher overall value, as opposed to making your reach too broad.
To get a better understanding of how it works, here are some fundamentals you should know for b2b account-based marketing.Read More