--- title: Develop a Strong Content Marketing Strategy in 3 Steps description: Developing a content marketing strategy can be difficult. These are the 3 steps you can take to help you get started. image: https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design%20(11).jpg --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) # Develop a Strong Content Marketing Strategy in 3 Steps By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) Facebook Twitter LinkedIn   ![marketing woman on laptop browsing content marketing strategies online](https://blog.thinkdm2.com/hs-fs/hubfs/Blog_Images/Untitled%20design%20(11).jpg?width=800&name=Untitled%20design%20(11).jpg) image credit: Rawpixel.com/shutterstock.com A successful content marketing campaign is difficult to create if a proper strategy was never implemented beforehand. According to Forbes, only **[37% of B2B marketers](https://www.forbes.com/sites/forbesagencycouncil/2017/09/27/eight-steps-to-develop-and-maintain-your-content-marketing-strategy/#883bc7114af4)** have established a content marketing strategy. Here are 3 easy steps to help your company build a strong content marketing strategy.  ##### **  1. Locate your best content and review previous work** It’s important to be**[critical of your work](https://blog.thinkdm2.com/the-value-of-b2b-content-marketing)**and pay attention to how well it is performing, and the people who are viewing it. See which content is working most effectively and how often you publish content from a specific topic. It isn’t necessary to invest time and money into *every* type of content; focus in key areas that are attracting attention. You can make a list of the content your company most often excels in, such as… - Informative articles - How-to articles - Lists - Interviews - Podcasts ##### **2. Rework your buyer personas** Your buyer personas may not stay the same; if their wants and needs change, you need to be sure your [**content corresponds**](https://blog.thinkdm2.com/the-4-b2b-content-qualities-that-influence-purchasing-behavior)with this change. Consider your buyer’s lifestyle and values and be sure to show your audience that your content is still relevant to them. To create a network of connected content, include links within your writing that can lead readers to related content on your site.    ##### **3. Build a strong content analytics system** It’s not uncommon to feel confused about *what* you should be measuring; generating data for the sake of providing numbers isn’t a helpful option. Focus on what will give *your* company the best results, instead of just broad analytics. List the key areas your site can improve upon, whether it be page views, click through rates, or the average time spent on a single page. Consider how your marketing team works to support sales; in a similar manner, your content marketing should work toward supporting your company goals.  The road to a strong content marketing campaign starts with building an effective strategy. If your company is looking for more ways to strengthen their **[content marketing,](https://blog.thinkdm2.com/interactive-content-is-the-future-of-digital-marketing)** download thinkdm2’s ebook today.  #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. [Visit Our Blog](https://blog.thinkdm2.com/) #### NEWSLETTER SIGNUP Enter your email address to subscribe to our monthly newsletter, Technology Insights. 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