--- title: How to Follow-Up on a Strong Sales Presentation description: Conducting a strong presentation is important, and you don't want to neglect the post-meeting. Here's how you can prepare a follow-up for your prospects. image: https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design%20(9).jpg --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) # How to Follow-Up on a Strong Sales Presentation By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) Facebook Twitter LinkedIn   ![two smiling businessmen in suits shaking hands after sales meeting](https://blog.thinkdm2.com/hs-fs/hubfs/Blog_Images/Untitled%20design%20(9).jpg?width=800&name=Untitled%20design%20(9).jpg) image credit: fizkes/shutterstock.com When finishing a sales presentation, the moment of truth arrives as your prospects leave the room; were you able to make a convincing offer? Conducting a strong presentation is important, but without a proper follow-up your prospects may not hold a lasting impression of your company’s offering. Here are some ways you can follow-up a strong sales presentation with a memorable**[leave-behind](https://www.forbes.com/sites/larrymyler/2017/09/20/great-sales-presentation-now-leave-something-behind-that-will-help-close-the-deal/#47b03acc16ca)** piece. ##### **1. Don’t go overboard on the details ** Since you’ve already given a strong sales presentation about your company’s marketing priorities and values, keep the final piece brief so you don’t repeat the same ideas. Your leave-behind should reflect the same quality of content and writing on your company’s website.  Tech companies that use a blog for their digital marketing should consider website bounce rates and apply that concept to their leave-behind; deliver a quick, consistent message to your audience to instantly catch and maintain an interest.  ##### **2. Focus on your branding to stand out among competition** Prospects often meet with several competitors in the same day. It’s difficult for them to remember *every* person they meet, but a unique brand can stand out. On your leave-behind page, make sure your **[brand is instantly recognizable.](https://blog.thinkdm2.com/4-tips-for-developing-your-b2b-brand-strategy-)** Prospects shouldn’t have to search through multiple sections to find your brand message. Make key sections stand out with proper formatting or visuals, such as adding color or a different font to the text. You may also include a digital leave-behind via email, with links to your company’s website.    ##### **3. Give references and data from past sales experiences** Provide data from past clients with examples of your sales success. Give references to prospects to provide a follow-up, including quotes from past clients or other **[social sources.](https://blog.thinkdm2.com/why-social-media-matters-for-b2b-marketing-sales)** Consider key questions to address, such as… - How were you able to help them?  - What key changes were made in their company based on your advice and strategies? - What have they said about your help? Did they post a review online? ##### **4. Always provide contact info for your company** A business card handed out during a presentation can easily get misplaced or lost. Be sure to include website links, email links, and any other information in your leave-behind that may be necessary for prospects to follow up with your offer.  A website provides [**interactive content**](https://blog.thinkdm2.com/interactive-content-is-the-future-of-digital-marketing)for your prospects, which a phone number on a business card cannot. Prospects can engage with your content through a call-to-action or downloadable ebook from your website. **[Marketing Automation](https://blog.thinkdm2.com/driving-roi-by-utilizing-marketing-automation)** tools also help you reach out to prospectors via email or social media, keeping your company fresh in their mind.  Don’t lose a deal over poor post-presentation etiquette; the offer doesn’t end when the presentation does. Offering a strong leave-behind for your prospects will help keep your company and brand fresh in their mind. Want to learn more about keeping leads engaged? Check out thinkdm2's free eBook. #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. [Visit Our Blog](https://blog.thinkdm2.com/) #### NEWSLETTER SIGNUP Enter your email address to subscribe to our monthly newsletter, Technology Insights. 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