---
title: thinkdm2 Blog | Inbound Marketing (4)
description: Inbound Marketing | Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more.  (4)
---

[![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/)

- [Work](https://thinkdm2.com/work/)
- Services 
    - [Brand Development](https://thinkdm2.com/services/brand-development/)
    - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/)
    - [Web Development](https://thinkdm2.com/services/web-development/)
    - [Design Services](https://thinkdm2.com/services/design-services/)
- Industries 
    - [Technology](https://thinkdm2.com/industries/technology//)
    - [Professional Services](https://thinkdm2.com/industries/professional-services/)
- [About](https://thinkdm2.com/about/)
- [Blog](https://blog.thinkdm2.com)
- [Contact](https://thinkdm2.com/contact/)

[![](https://blog.thinkdm2.com/hubfs/8_Questions_to_Ask_When_Creating_a_B2B_Buyer_Persona.png)](https://blog.thinkdm2.com/8-questions-to-ask-when-creating-a-b2b-buyer-persona)

[Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Buyer Personas](https://blog.thinkdm2.com/topic/buyer-personas), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing)

## [8 Questions to Ask When Creating a B2B Buyer Persona](https://blog.thinkdm2.com/8-questions-to-ask-when-creating-a-b2b-buyer-persona)

 By [Samantha Feller](https://blog.thinkdm2.com/author/samantha-feller)

 

Buyer personas are an important part of your inbound marketing strategy because they tie your online sales and marketing efforts together. A buyer persona is a semi fictional representation of your real customer base that comes from industry research and your professional experiences. It is a profile of your ideal customer that provides insight into who you are selling to.

[Read More](https://blog.thinkdm2.com/8-questions-to-ask-when-creating-a-b2b-buyer-persona)

[![](https://blog.thinkdm2.com/hubfs/FourMythsMarketingAutomation.png)](https://blog.thinkdm2.com/4-myths-about-marketing-automation)

[Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Social Media](https://blog.thinkdm2.com/topic/social-media), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing)

## [4 Myths About Marketing Automation](https://blog.thinkdm2.com/4-myths-about-marketing-automation)

 By [Samantha Feller](https://blog.thinkdm2.com/author/samantha-feller)

Many business owners are asking, why marketing automation, is it really valuable? The answer is yes! Marketing automation allows business owners and marketers to strategize, create and implement successful campaigns. More importantly it enables them to measure their work, which creates benchmarks and true guidance instead of shooting in the dark.

Here are 4 myths and the facts so that business owners can make informed decisions before incorporating marketing automation into their marketing strategy:

[Read More](https://blog.thinkdm2.com/4-myths-about-marketing-automation)

[‹ Previous](https://blog.thinkdm2.com/topic/inbound-marketing/page/3)

#### Never Miss an Insight!

### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies. 

### RECENT POSTS

### CATEGORIES

- [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing)
- [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing)
- [Branding (50)](https://blog.thinkdm2.com/topic/branding)
- [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing)
- [Website Design (35)](https://blog.thinkdm2.com/topic/website-design)

#### Technology Insights

Read the latest goings-on in digital, technology, and content marketing.

[Visit Our Blog](https://blog.thinkdm2.com/)

#### NEWSLETTER SIGNUP

Enter your email address to subscribe to our monthly newsletter, Technology Insights.

[![thinkdm2 logo](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-ko-logo2x.png)](https://thinkdm2.com/)

240 Paramus Road, Suite 2  
Ridgewood, NJ 07450

[info@thinkdm2.com](mailto:info@thinkdm2.com)

- <https://www.facebook.com/thinkdm2>
- <https://twitter.com/thinkdm2>
- <https://www.linkedin.com/company/thinkdm2>
- <https://plus.google.com/+Thinkdm2_NJ>

©  thinkdm2. All rights reserved.