thinkdm2 Blog

How Deep Links Improve Your Multi-Channel Marketing

Posted by Ryan Trabalka on Aug 25, 2016 10:00:00 AM

Have you ever received a link that just wouldn’t open? Ever go through the struggle of sharing something with friends or family just to hear “I don’t have that app?” 

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Topics: Lead Generation, Digital Marketing, Digital Marketing Strategy, App Development, App Marketing, Lead Conversion Process, Deferred Deep Links, Deep Links, email marketing, Traditional Deep Links, Contextual Deep Links

Is Anyone Actually Reading Your Emails?

Posted by Stephanie Alexandre on Aug 23, 2016 10:30:00 AM



Struggling with your email marketing efforts? It's tough to stand out when your target audience is constantly being bombarded by emails, leaving them pessimistic at the thought of an email offer. Here are some tips to get your email in fighting shape!

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Topics: B2B, Email, Marketing, Branding, SEO, rebranding, Mobile Marketing, SXO, Trusted by tech, Rebranding for B2B, Tech Agency, email marketing

10 Steps For Becoming an Industy Leader

Posted by Stephanie Alexandre on Aug 18, 2016 10:00:00 AM


INTRODUCTION:

Looking to be known as a leader within your industry but unsure of how to make it happen? Here are some tips on how to move to the front of the herd! Whether you're B2B or B2C the best way to leave a lasting impression on your clients is to provide them with a sense that you know what you're talking about. Within this post you'll find some tips on staying ahead of the curve and why it is important to do so. 

 

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Topics: B2B, Branding, rebranding, Tech Branding Agency, Branding Strategies, Digital Business, Branding for Business, Branding for technology industries, Technology Industry Experts, Technology Industry Marketers, B2B Branding, Branding for tech, Industry rebrands

Detective Mark-Eter: The Case of Cross-Device Identity

Posted by Ryan Trabalka on Aug 16, 2016 3:54:39 PM

Today in the world of business, marketers often overlook the use of modern technology in their marketing plans. Your buyer personas use computers, tablets, and smart phones on a daily basis, along with any other devices they may incorporate into their lives. We all have an idea of how data driven marketing works, but being able to track customers through multiple devices becomes a subject of interest.

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Topics: Digital Marketing, Marketing Strategy, technology marketing, Device Marketing, Track Customers, Mobile Device Marketing, Using Data To Market, Using Technology To Advertise, Data Driven Marketing, Cross-Device Identity

What Sets You APPart? The End of Mobile Apps

Posted by Stephanie Alexandre on Aug 11, 2016 10:00:00 AM

The industry of mobile apps may look strong from afar, but close up it’s starting to feel like we’ve all had our drunk goggles on. With current predictions claiming the app market will hit $100 billion by 2020, you’d be a fool to miss out, right? WRONG! The sticky situation is coming up with an app that people need, or figuring out how to properly market the app you already have.

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Topics: App Market, Consumer Mobile Apps, Industry of Mobile Apps, Effective Digital Marketing Strategy, Mobile Apps, Mobile Application, App Development, App Marketing, App Store

It’s Not Magic. It’s Data Driven Marketing.

Posted by Ryan Trabalka on Aug 9, 2016 4:30:37 PM

The most important ingredient in a marketing plan is the data driven research that goes into a strategy. Organizations that aren’t progressing with technology are spending millions of dollars on advertising, but where is it going? The answer is nowhere! Without a guided marketing strategy, businesses are essentially just promoting offers and sending out new content to a vast majority of people. If you are looking to take your business’s marketing and advertising efforts beyond your current standings, then you may want to read more about data and how it will improve your company.

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Topics: Brand Marketing, Data Marketing, Data Advertising, Marketing Tool, Business Data Sets, Location Based Advertising, B2B Advertising Campaigns, Data Interpretation, Digital Advertising, Data Driven Marketing

Technology In Marketing: Engage, Interact, And Sell!

Posted by Stephanie Alexandre on Aug 4, 2016 3:21:51 PM

When you hear marketing in 2016, what comes to mind? Whether you sell shoes, food, or computers, technology is the backbone of all successful marketing strategies. Businesses incorporate various technological mediums to gain emotional insights while engaging with audiences alike to eventually gain loyal customers. Take a few minutes to see how digital, social, and mobile marketing can transform your marketing endeavors as well as please existing customers.

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Topics: Digital Marketing, Technology, Brand Marketing, Mobile Marketing, Business Social Media, improving your marketing strategy, Marketing Strategy, Social Media marketing, Digital Marketing Strategy, Inbound Marketing Strategy, b2b technology marketing, technology marketing, B2B Marketing, Building Brand Awareness

Lowe’s: Hardware to Hard Drives

Posted by Ryan Trabalka on Aug 4, 2016 10:00:00 AM

All businesses want to take their brand to the next level. They want to set the industry standard and sometimes it’s hard doing it all by yourself. Lowe’s decided reached out to Lenovo and Google when they found out that state of the art augmented reality software was being development. Thus, the Lowe’s “Vision” was born; a byproduct of an unlikely yet lucrative partnership. Among these industry leaders, it is sure to raise the bar for home improvement companies alike.

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Topics: User Experience, Virtual Reality, Lowes Vision, Technology In Business, Tango Software, Technological Innovation, Augmented Reality, Smartphone Technology, Lucrative Partnership, tech Innovation, Lowes Vision App

Hillary’s New App: A Presidential Marketing Tool

Posted by Ryan Trabalka on Jul 28, 2016 10:00:00 AM

We are familiar with mobile apps, especially ones that involve people running around to catch virtual creatures, but Hillary Clinton is joining in on the fun. The democratic nominee has taken her brand to the next level by introducing her own campaigning app that is available for free download. Here at thinkDM2, we aren’t picking sides, but we recognize an intelligent marketing strategy when we see one. The Hillary 2016 app has 1,335 ratings while earning 4 ½ stars on the Apple App Store since it was introduced July 24th. Keeping an open mind, we have to give Hillary some credit for her mobile app.

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Topics: Inbound Marketing, Marketing, Brand Development, Brand Essence, Business Branding, B2B Marketing, Building Brand Awareness, App Marketing, B2B Branding, Brand Strategy

Website Bounce Rates: You Have 10 Seconds… Ready… Go!

Posted by Ryan Trabalka on Jul 26, 2016 2:31:35 PM

Businesses are constantly trying to improve their SEO/SXO strategies. Modernized search engine algorithms take into account metrics such as bounce rates which can be directly related to time spent on your website. It is important to better understand the reasons why people are leaving your website so you can begin to improve your brand. Below are 6 reasons why everyone is leaving your site in the first ten seconds.

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Topics: SEO, SXO, Reduce Bounce Rates, Reduce Website Bounce Rates, Website Traffic, Improve Your Website, Search Engine Optimization Strategy, Fixing Your Website, Search Experience Optimization Strategy

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