The Value of B2B Content Marketing

By Stephanie AlexandreJun 12, 2017

Content Marketing allows marketer to connect with their target audience like never before. But, in order to produce great, actionable content you must first understand the difference between “marketing content” and “content marketing.”

Read More

3 Tech Innovations for Driving Engagement

By Stephanie AlexandreJun 06, 2017

Organizations already recognize how mobile technology and the Internet of Things can impact brand value. In fact, more than 70 percent of respondents to the SoDA Report (“Society of Digital Agencies”) that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Marketers often feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? According to
Pew Research, about 28 percent of Americans hold “strong” preferences for being early adopters, while 26 percent firmly avoid early adoption.

Read More

The Risk and Reward of IoT

By Stephanie AlexandreJun 02, 2017

According to a study conducted by Cisco in 2016, global business executives believe IoT, or the Internet of Things, will positively impact their companies in multiple ways, such as operations efficiency, customer service improvement, and enhanced collaboration among others.

Read More

The Impact of AI on Big Business

By Stephanie AlexandreMay 31, 2017

Artificial intelligence is here to optimize your tasks–like never before! From taxes, to Healthcare, businesses are moving into the new era. Marketers and businesses will now have the ability to streamline their processes, while eliminating time wasting decisions. 

Read More

Technology's Impact on Brand Storytelling

By Stephanie AlexandreMay 24, 2017

A recent panel discussion during SXSW (South by Southwest) inspired Ben James, Google, Global Creative Director to speak about how much technology has changed brand storytelling. His comments prompted industry creatives to speak up about the pitfalls they often face when it comes to storytelling in the digital era.

Read More

3 Ways B2B Marketing Heavyweights Are Driving Customer Centricity

By Stephanie AlexandreMay 19, 2017

Learn how B2B marketers like Juniper Networks, Wells Fargo, and Blackrock are attempting to become more customer experience oriented. From creating new roles and cross-functional teams to developing customer narratives, organizations are ramping up their martech efforts like never before.

Recently these 3 heavyweights spoke at the Oracle Modern Customer Experience Summit, where they were united in transforming the face of digital change and connecting with customers.

Here are 3 examples of how data can transform the way marketers connect to their audience.

Read More

Are You Following Google's Best Practices for SEO?

By Stephanie AlexandreMay 12, 2017

Marketing moved into the digital age quite some time ago and with any transformation it has come with its fair share of growing pains. Online marketing has become an industry of its own, comprised of Pay Per Click, blogging, and SEO, etc. There’s not a day a user can log online without being hit with some form of online marketing. So, how can you ensure you are following best practices?

The importance of Search Engine Optimization
Google's core algorithms and its layers of obscurity come as nothing new to anyone who has worked in online marketing. Search engine optimization (SEO) offers up the proverbial key to near-limitless amounts of traffic on the web. The more your company understands SEO, the more likely you'll be able to appear organically in search results.

SEO feeds on content (text, images, videos etc) found on your website. Be sure to include relevant keywords and metatags throughout your website. As you create content, you’ll want to make sure each page is optimized for:

Read More

How to Fix the Flaw in Funnel-Based Tech Marketing

By Stephanie AlexandreApr 20, 2017

While the purchase funnel has served B2B marketers well over the years, a recent study conducted by Latitude found 87% of buyers now travel a less linear, more complex pathway to final purchase. The four key pillars of the funnel­–attract, convert, close, and delight–are still relevant but, you may want to start thinking about the mental state and behaviors of your buyers during the purchase cycle.

Latitude’s study uncovered six behavioral and mental states buyers will experience:

Read More

Let’s Get Social – B2B Style

By Stephanie AlexandreFeb 16, 2017

Let’s talk. The two words that everyone dreads to hear, but we promise what we’re up to won’t hurt you, it will help you. It’s about how you are using social media to leverage B2B marketing tactics. Now don’t panic! We’ve come up with five tactics that can help you get back on your social.

Social media can seem like somewhat of an enigma when it comes to the B2B world. But, we’re here to replace mystery with strategy. The following suggestions are some simple steps you can take to move in the right direction. 
Read More

IoT Spending to Hit $1.29 Trillion by 2020

By Stephanie AlexandreJan 19, 2017

The Internet of Things will change the models of business.

IoT is creating a major shift in the business world by offering a wide variety of new services, which is why industries have flocked to invest. The general understanding is that IoT technologies rely on sensors that can lead to predictive maintenance and additional efficiency. However, this is only a piece of the puzzle. The sensors being used are able to obtain information about customers (both personal data and confidential information), leading to never-experienced-before legal issues on data protection, intellectual property, cyber security, and product liability. Industries are investing heavily in moving past these road blocks and future innovation.

Read More