Listen & Learn: Do You Speak Your Customer’s Language?

By Ryan TrabalkaJun 21, 2016

What is Customer Language?

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Why Budweiser's Patriotic Packaging Rebrand is Smart, Not Risky

By Linden KleinMay 12, 2016

The general rule of branding across your messaging, visual identity, online presence, etc. is “consistency is key.” Yet this summer, Budweiser is throwing this cardinal rule out the window.

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The Anatomy of a Great Positioning Statement

By Linden KleinMay 05, 2016


The basics of a positioning statement are pretty simple—know what you sell, who your target market is, and why you are better than your competition. While you can put these pieces together to create a basic positioning statement, your audience may still feel uninspired.

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Four Tips for Applying the Iceberg Theory to Your B2B Direct Marketing

By Linden KleinApr 27, 2016

The novelist and short story writer Ernest Hemingway is known for his famous Iceberg Theory—to only explicitly include one-eighth of the details in the story, and leave the other seven-eighths implicit and underwater. For example, his story “Hills Like White Elephants” is about a man convincing his significant other to have an abortion, but the word abortion is never mentioned.

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Branding, Hinduism, and Edward Scissorhands

By Linden KleinMar 18, 2016

 

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The Essential Inbound Marketing Method For B2B Marketers

By Lindsay CarterFeb 03, 2016

If you are still trying to figure out how your company will stand out amongst your competitors online, you need to revisit the Inbound Marketing method. This method will allow you to identify the right kind of prospects online and turn them into satisfied customers and brand loyalists.

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A Refresher Guide To Using LinkedIn As Part of Your Marketing Strategy

By Lindsay CarterJan 26, 2016

Now with more than 400 million members globally, LinkedIn is THE place where professionals gather and where you want to engage your targeted audience and expand your social outreach.  

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6 Ways to Improve Your Content Marketing Strategy in 2016

By Lindsay CarterJan 20, 2016

Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.

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Email Marketing Strategies to Improve Client Engagement

By Lindsay CarterJan 19, 2016

Email is still at the top of its game in terms of being the most effective marketing tool for B2B and B2C companies. We’ve narrowed it down to a few valuable methods that will engage your clients and prospects through email marketing.

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Content Mapping for Your B2B Buyer Personas

By Samantha FellerDec 23, 2015

Have you ever written a blog post, social media post or email that was never opened or read? This could be happening if you don’t have a content strategy that is specifically mapped to your buyer personas. Personas are a semi fictional representation of your real customer base that comes from industry research and your professional experiences.

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