Philip Berardo

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2 Marketing Tactics to Grow Your SaaS Business Online

By Philip BerardoMay 15, 2019


image credit: Wright Studio/shutterstock.com

Growing your SaaS business takes more than just a quality service; you need to have a strong online presence. In an industry of endless competition, this means the way you promote you business and brand online has become more crucial than ever. We’ve previously shared several marketing strategies to grow your SaaS business, including content development and co-marketing campaigns. Here are two tactics your company can use to increase your online presence and build trust.

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Is Your B2B SaaS Brand Speaking to Your Company Values?

By Philip BerardoMay 01, 2019

image credit: Brasil Creativo/shutterstock.com

Before taking an in depth look at b2b SaaS branding, consider this question: without consulting any documents, website pages, or a coworker sitting across from you, do you know what your company’s values are? If the idea of “company values” feels like an after thought to you, odds are your brand message isn’t too meaningful either. Without values, your SaaS brand will struggle to find a memorable identity and become an empty shell of unused potential. 

Here are some tips you can look for to determine whether or not your b2b SaaS brand is properly communicating your company values.

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Telling Your B2B Brand Story Through Your Website Design

By Philip BerardoApr 19, 2019

image credit: Rawpixel.com/shutterstock.com

Some stories are told through text alone, without the need of imagery; but in the digital age, visual components can help play a key role in telling compelling stories. Last week, we discussed the importance of your website’s design and how it can influence your b2b branding. Here’s how you can take your website design strategy and apply it to your b2b brand story.

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How Your Website's Design Affects Your B2B Branding

By Philip BerardoApr 11, 2019

image credit: Rawpixel.com/shutterstock

Browsing websites is perhaps the most common task you may find yourself doing on a daily (or hourly) basis. What you may not always consider is the brand and company behind the websites you’re viewing. A company’s website says a lot about their brand messaging, and an inconsistent design can have a negative impact on your branding.

Inconsistent fonts, too many contrasting colors, and lack of whitespace are just some of many red flags a visitor may find when visiting a website. Here are some of the ways that your website’s design affects your b2b branding efforts.

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The Inbound Flywheel: How it's Making an Impact in B2B Marketing

By Philip BerardoMar 26, 2019

image credit: Rawpixel.com/shutterstock.com

When it comes to promoting your company online, there are numerous steps that can easily overwhelm your marketing team. Publishing content on a scheduled basis and tracking analytics is time consuming, to say the least. Another challenge comes from promoting your content and offers to the right people, based on their stage of the buyer’s journey. This is where the inbound flywheel can be a vital component to attract, engage, and delight your leads and customers.

We’ve previously shared the significance of the inbound flywheel and how it can benefit b2b SaaS companies. To best prepare your company for the next quarter of 2019, here’s how the inbound flywheel is making an impact in b2b marketing and sales.

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Keyword Ranking is Over: Rethinking Your SEO Strategy

By Philip BerardoMar 22, 2019

image credit: garagestock/shutterstock.com

It’s long been stated in the past few years that keyword ranking has become a fleeting strategy for SEO criteria. While it hasn’t disappeared entirely, it’s clear that you can’t just throw keywords into your content and expect Google to be satisfied. There is more to ranking in search engines than optimizing keywords; and with today’s search engine algorithms, you’ll need to seriously rethink your SEO strategy.

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The Impact of Machine Learning in B2B Marketing Technology

By Philip BerardoMar 14, 2019

image credit: Phonlamai Photo/shutterstock.com

The sales journey for a b2b company is often lengthy, complex, and downright strenuous. Without the right data to understand buying intent, marketers find themselves running in circles and going through the same motions with their customers. Now, the b2b industry is turning to machine learning for greater insights into each customer lifecycle stage.

Here are some of the ways that machine learning technology is making an impact in b2b marketing technology. 

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Is Your Website Following ADA Compliancy Regulations?

By Philip BerardoFeb 21, 2019

image credit: Light And Dark Studio/shutterstock.com

Over the past 10 years, the Department of Justice issued new regulation standards for all websites to follow—the Americans with Disabilities Act (ADA) Standard for Accessible Design. This means that all website content and design must be fully accessible for those with disabilities.

If you aren’t properly following regulations, your company can even face potential lawsuits. To ensure your company is taking the right steps to follow ADA compliancy regulations, here’s some important information you need to know.

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Is Your SaaS Company Ready for these 2019 Marketing Trends?

By Philip BerardoFeb 14, 2019

image credit: Rawpixel.com/shutterstock

The year ahead is full of marketing opportunities for SaaS companies. From increased integration with social media marketing, to personalization offers for customers, there are a lot of strategies to take note of. These are the 2019 marketing trends that your SaaS company should know about.

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Why Your B2B Marketing Company Should Perform a Content Audit

By Philip BerardoFeb 08, 2019

image credit: Rawpixel.com/shutterstock.com

Whether your business is promoting its content through a blog, social sharing, or monthly newsletters, there may come a time where momentum slows down. Trying to publish content on a consistent basis requires the right amount of time, dedication, and relevant topics to focus on; it’s easy to become overwhelmed. To get your content development on the right track, here are a few reasons why your b2b marketing company should perform a content audit.

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