Philip Berardo

Recent Posts

The Essential B2B Branding Checklist You Need to Follow

By Philip BerardoJul 19, 2019

We’re more than halfway through the year, which means quarterly evaluations are underway. It’s time to assess the current state of your business’s brand, including its reputation, audience, and success in your industry. Rather than harping on previous shortcomings or questioning what the rest of the year will have in store, let’s take a moment to reflect on your b2b branding strategy. Here is your essential b2b branding checklist, to make it through the rest of 2019!

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How to Assess Your Website’s Lead Generation and Improve Results

By Philip BerardoJul 12, 2019


Take a moment to reflect on this scenario: it’s the beginning of a new month, and it’s time to assess the new leads you’ve gained from last month. Reality sinks in, as you realize another month has gone by with unsatisfactory results. Minus signs and red downward arrows flood your screen, as your bounce rate and session durations are struggling once again. You think to yourself, “why aren’t any of our visitors converting?”

Let’s take a step back and search for the root of the problem. Here’s how you can properly assess your website’s lead generation, and improve results in the process.

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Digital Transformation: How B2B Marketing is Evolving

By Philip BerardoJun 27, 2019

Let’s take a trip back to the year 2017. That year, a report from eMarketer showed that only 21% of marketers had adopted digital transformation programs for their marketing. Despite such a low number, many marketers believed that new technology in the digital age could lead to bold, creative ideas.

In 2019, an effort to shift to digital transformation has affected several b2b businesses. In fact, some companies have seen five times more growth in revenue, as a result of digital transformation efforts. Here is how we can expect digital transformation to affect b2b marketing in the year ahead.

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How You Can Enhance Your Organic Lead Generation Strategy

By Philip BerardoJun 20, 2019


An effective, organic lead generation machine is every digital marketer’s dream. Unfortunately, this isn’t exactly an easy accomplishment. Driving organic traffic to your website is only phase one of a larger strategy to bring in qualified leads; even if you’re finding new visitors accessing your website every day, how many of them are actually engaging and converting? If your organic lead generation strategy could use some enhancements, here are some tips you can follow.

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Should Your SaaS Company Be Using Paid Media?

By Philip BerardoJun 12, 2019


The term “paid media” probably isn’t unknown to SaaS companies; it is an external marketing strategy that uses methods such as pay-per-click (PPC) advertising and sponsored ads. However, it’s a misconception to believe that everyone, regardless of budget constraints, should be using paid media to grow their company. The truth is, paid media requires plenty of thought and consideration, especially if you want to maximize your company’s ROI as a result.

Here are some tips your SaaS company can follow to determine whether or not paid media is right for you.

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The Fundamentals of B2B Account-Based Marketing

By Philip BerardoMay 31, 2019


The term “account-based marketing” has gradually become more common in today’s b2b marketing landscape. It is defined as a focus on both sales and marketing resources for target accounts in a market, with an emphasis on personalization for each account. In other words, it’s an excellent way to hone in on customers and clients with a higher overall value, as opposed to making your reach too broad.

To get a better understanding of how it works, here are some fundamentals you should know for b2b account-based marketing.

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SaaS in 2019: The Top Companies and Solutions to Pay Attention To

By Philip BerardoMay 23, 2019

The significance of the SaaS industry in 2019 cannot be stated enough; and it only looks to continue into the following year. Most notably, b2b SaaS companies are finding that their solutions are an excellent way to nurture lasting customer relationships. This all stems from how companies market and sell their SaaS solutions in a way that puts customer needs first.

As we approach the halfway point of 2019, these are the SaaS companies and solutions that are standing out among the crowd—and how your company can follow in their footsteps!

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2 Marketing Tactics to Grow Your SaaS Business Online

By Philip BerardoMay 15, 2019


Growing your SaaS business takes more than just a quality service; you need to have a strong online presence. In an industry of endless competition, this means the way you promote you business and brand online has become more crucial than ever. We’ve previously shared several marketing strategies to grow your SaaS business, including content development and co-marketing campaigns. Here are two tactics your company can use to increase your online presence and build trust.

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Is Your B2B SaaS Brand Speaking to Your Company Values?

By Philip BerardoMay 01, 2019

Before taking an in depth look at b2b SaaS branding, consider this question: without consulting any documents, website pages, or a coworker sitting across from you, do you know what your company’s values are? If the idea of “company values” feels like an after thought to you, odds are your brand message isn’t too meaningful either. Without values, your SaaS brand will struggle to find a memorable identity and become an empty shell of unused potential. 

Here are some tips you can look for to determine whether or not your b2b SaaS brand is properly communicating your company values.

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Telling Your B2B Brand Story Through Your Website Design

By Philip BerardoApr 19, 2019

Some stories are told through text alone, without the need of imagery; but in the digital age, visual components can help play a key role in telling compelling stories. Last week, we discussed the importance of your website’s design and how it can influence your b2b branding. Here’s how you can take your website design strategy and apply it to your b2b brand story.

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