--- title: thinkdm2 Blog | Philip Berardo (3) description: Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more. (3) --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) ## Philip Berardo ### Recent Posts [![woman giving presentation about branding to group of marketers](https://blog.thinkdm2.com/hubfs/build-brand-awareness-in-your-company.jpg)](https://blog.thinkdm2.com/building-brand-awareness-online-tips-for-digital-marketers) [Branding](https://blog.thinkdm2.com/topic/branding) ## [Building Brand Awareness Online: Tips for Digital Marketers](https://blog.thinkdm2.com/building-brand-awareness-online-tips-for-digital-marketers) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image source: Rawpixel.com/shutterstock.com Branding has changed a lot with the growth of digital over the past decade or so—and many marketers would say it’s been for the better! Your digital marketing company has several options when it comes to expanding its reach and growing an audience for its brand online. Whether it’s from direct interactions with customers on social media or simply optimizing your website and content, it’s critical to have brand awareness. Here are tips your digital marketing company can follow to build brand awareness online. [Read More](https://blog.thinkdm2.com/building-brand-awareness-online-tips-for-digital-marketers) [![marketer analyzing metrics on computer screen with other person writing on clip board](https://blog.thinkdm2.com/hubfs/three%20metrics%20of%20brand%20equity.jpg)](https://blog.thinkdm2.com/what-are-the-3-metrics-of-brand-equity) [Branding](https://blog.thinkdm2.com/topic/branding), [Metrics](https://blog.thinkdm2.com/topic/metrics) ## [What are the 3 Metrics of Brand Equity?](https://blog.thinkdm2.com/what-are-the-3-metrics-of-brand-equity) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: one photo/shutterstock.com When it comes to your marketing company’s brand, its value and reception plays a vital role in how new and existing customers view your brand. This is known as brand equity. Ultimately, your [**brand equity relates to your brand’s value**](https://blog.thinkdm2.com/understanding-the-advantages-of-brand-equity-in-b2b-marketing) in relation to how recognizable it is and the response it generates. A brand without equity is like a sandwich with no toppings—a skeleton of something that could be so much stronger and more unique (not to mention tastier!) Overall, there are three key metrics to brand equity that your marketing company will want to measure. In this post, we’ll be defining those metrics and the impact they can have on your branding. [Read More](https://blog.thinkdm2.com/what-are-the-3-metrics-of-brand-equity) [![Asian-American woman and African-American man in front of laptop on desk](https://blog.thinkdm2.com/hubfs/dynamic%20content%20in%20digital%20marketing.jpg)](https://blog.thinkdm2.com/how-dynamic-content-personalizes-your-digital-marketing-strategy) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing) ## [How Dynamic Content Personalizes Your Digital Marketing Strategy](https://blog.thinkdm2.com/how-dynamic-content-personalizes-your-digital-marketing-strategy) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: fizkes/shutterstock.com In digital marketing, dynamic content refers to content—such as an email, webpage, or even call-to-action (CTA)—that changes based on a user’s [**behavior and session data**](https://blog.thinkdm2.com/what-is-agile-marketing-defining-a-data-driven-strategy). In other words, it adapts to their actions and provides a more personalized experience as they digest your content. Most commonly, digital marketers will implement dynamic content across their website—which can increase conversions in addition to making for a captivating browsing experience. Here are a few ways dynamic content personalizes your digital marketing strategy.  [Read More](https://blog.thinkdm2.com/how-dynamic-content-personalizes-your-digital-marketing-strategy) [![marketing man with glasses at desk in front of computer with analytics displayed on screen](https://blog.thinkdm2.com/hubfs/what%20is%20agile%20marketing.jpg)](https://blog.thinkdm2.com/what-is-agile-marketing-defining-a-data-driven-strategy) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [What Is Agile Marketing? Defining a Data-Driven Strategy](https://blog.thinkdm2.com/what-is-agile-marketing-defining-a-data-driven-strategy) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: G-Stock Studio/shutterstock.com In today’s marketing landscape, there are dozens of unique strategies that your team may consider implementing. Whether you try account-based marketing or go fully Inbound, these strategies have their benefits and initial challenges to overcome. Agile marketing is a marketing strategy that focuses on a data-driven approach—analyzing real-time data and responding quickly. Let’s further define agile marketing and its significance as a powerful marketing strategy. [Read More](https://blog.thinkdm2.com/what-is-agile-marketing-defining-a-data-driven-strategy) [![woman on laptop computer working on web design with outline on screen and paper](https://blog.thinkdm2.com/hubfs/interactive%20web%20design%20for%20b2b%20marketing.jpg)](https://blog.thinkdm2.com/3-interactive-design-ideas-for-your-b2b-marketing-website) [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [3 Interactive Design Ideas for Your B2B Marketing Website](https://blog.thinkdm2.com/3-interactive-design-ideas-for-your-b2b-marketing-website) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Rawpixel.com/shutterstock.com For some marketers, updating their existing website is nothing more than a pipe dream—a goal so daunting that it may not seem worth the effort. However, you don’t need to completely rebuild your entire website just to implement some new designs. More and more, we’re seeing interactive design lead the way for stronger website engagement—from the start of a buyer’s journey all the way through to the end. Marketers, here are three interactive design ideas you can integrate into your b2b marketing website. [Read More](https://blog.thinkdm2.com/3-interactive-design-ideas-for-your-b2b-marketing-website) [![marketing team reviewing data on paper and computer with b2b banner overlay](https://blog.thinkdm2.com/hubfs/b2b%20marketing%20amid%20COVID-19.jpg)](https://blog.thinkdm2.com/rethinking-your-b2b-marketing-strategy-amid-covid-19) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [Rethinking Your B2B Marketing Strategy Amid COVID-19](https://blog.thinkdm2.com/rethinking-your-b2b-marketing-strategy-amid-covid-19) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: garagestock/shutterstock.com For b2b companies, finding new business, in particular, has become more challenging these days. During this time of quarantine, b2b marketers are encouraged to take a new approach to old strategies—focusing less on generating new leads and, instead, nurturing existing customers. In this post, we’re exploring how b2b marketing companies can rethink their strategy amid COVID-19. [Read More](https://blog.thinkdm2.com/rethinking-your-b2b-marketing-strategy-amid-covid-19) [![marketing team meeting at desks in large room with windows and desktop computers](https://blog.thinkdm2.com/hubfs/brandings%20benefits%20of%20reverse%20positioning.jpg)](https://blog.thinkdm2.com/understanding-the-branding-benefits-of-reverse-positioning) [Branding](https://blog.thinkdm2.com/topic/branding) ## [Understanding the Branding Benefits of Reverse Positioning](https://blog.thinkdm2.com/understanding-the-branding-benefits-of-reverse-positioning) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Rawpixel.com/shutterstock.com Reverse positioning is a marketing strategy where developing and maintaining customer relationships is the primary goal, rather than focusing on selling a service or product. This strategy follows the idea that the best kind of marketing doesn’t actually *feel* like marketing at all. It’s an unconventional tactic that relies heavily on building brand awareness and cultivating lasting relationships with your customers. Here are a few ways reverse positioning can benefit your marketing company’s branding. [Read More](https://blog.thinkdm2.com/understanding-the-branding-benefits-of-reverse-positioning) [![marketer reviewing metrics report and data on paper and computer screen](https://blog.thinkdm2.com/hubfs/marketing%20and%20sales%20metrics%20during%20covid-19.jpg)](https://blog.thinkdm2.com/how-covid-19-has-affected-marketing-and-sales-metrics) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Metrics](https://blog.thinkdm2.com/topic/metrics) ## [How COVID-19 Has Affected Marketing and Sales Metrics](https://blog.thinkdm2.com/how-covid-19-has-affected-marketing-and-sales-metrics) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: NicoElNino/shutterstock.com With April coming to an end, we’re finding ourselves entering a new month of rethinking our marketing and sales strategies during COVID-19. In the midst of remote working and social distancing, there have been notable effects on marketing and sales metrics throughout April. Marketing influencers like HubSpot have provided weekly updates on the state of the industry, with data related to email marketing, website traffic, and lead conversions. Here is a roundup of the most notable effects COVID-19 has had on marketing and sales metrics. [Read More](https://blog.thinkdm2.com/how-covid-19-has-affected-marketing-and-sales-metrics) [![business team brainstorming brand ideas in a circle with large paper at the center](https://blog.thinkdm2.com/hubfs/brand%20equity%20model%20comparison.jpg)](https://blog.thinkdm2.com/what-is-a-brand-equity-model-comparing-aaker-and-keller) [Branding](https://blog.thinkdm2.com/topic/branding) ## [What is a Brand Equity Model: Comparing Aaker and Keller](https://blog.thinkdm2.com/what-is-a-brand-equity-model-comparing-aaker-and-keller) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Rawpixel.com/shutterstock.com  Brand equity is a vital component of what gives your brand meaning and value to its audience. We’ve shared insights into the [**advantages of brand equity**](https://blog.thinkdm2.com/does-your-brand-have-these-five-equitable-strengths) before, but there is more to understand its significance in marketing. Brand equity plays a role in developing your brand identity and value. In this post, we’ll be comparing two unique brand equity models from David Aaker and Kevin Lane Keller. [Read More](https://blog.thinkdm2.com/what-is-a-brand-equity-model-comparing-aaker-and-keller) [![man working from home at desk computer in an office with many shelves and boxes](https://blog.thinkdm2.com/hubfs/work%20from%20home%20additional%20practices.jpg)](https://blog.thinkdm2.com/additional-best-practices-for-marketers-working-remotely) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [Additional Best Practices for Marketers Working Remotely](https://blog.thinkdm2.com/additional-best-practices-for-marketers-working-remotely) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: LStockStudio/shutterstock.com Last month, we [**shared some best practices**](https://blog.thinkdm2.com/best-practices-for-marketers-working-remotely-during-covid-19) for marketers working from home amid COVID-19. The work-from-home process isn’t something that everyone will be used to, which is why we’ve found it helpful to brush up on some helpful guidelines and practices. Here are some additional best practices for your marketing team working remotely during COVID-19. [Read More](https://blog.thinkdm2.com/additional-best-practices-for-marketers-working-remotely) [‹ Previous](https://blog.thinkdm2.com/author/philip-berardo/page/2) [Next ›](https://blog.thinkdm2.com/author/philip-berardo/page/4) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. 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