--- title: thinkdm2 Blog | Philip Berardo (4) description: Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more. (4) --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) ## Philip Berardo ### Recent Posts [![marketing team at table discussing messaging with laptop, whiteboard, and notebooks](https://blog.thinkdm2.com/hubfs/marketing%20messaging%20during%20COVID-19.jpg)](https://blog.thinkdm2.com/how-brands-are-adjusting-their-messaging-during-covid-19) [Branding](https://blog.thinkdm2.com/topic/branding) ## [How Brands are Adjusting Their Messaging During COVID-19](https://blog.thinkdm2.com/how-brands-are-adjusting-their-messaging-during-covid-19) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Jacob Lund/shutterstock.com As we do our best to adjust to working from home, social distancing, and prioritizing our health, there are still many obstacles we must overcome. Some of these challenges revolve around proper messaging—especially from brands. For those in the marketing industry, sending the right message at the right time is more crucial than ever. You don’t want to neglect the significance of COVID-19 and keep your prospects and customers in the dark about how your company’s brand is handling the situation. Here are a few ways that brands are adjusting their messaging during COVID-19. [Read More](https://blog.thinkdm2.com/how-brands-are-adjusting-their-messaging-during-covid-19) [![woman on mobile phone and laptop working from home at desk by a window](https://blog.thinkdm2.com/hubfs/marketing%20remote%20work.jpg)](https://blog.thinkdm2.com/best-practices-for-marketers-working-remotely-during-covid-19) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing) ## [Best Practices for Marketers Working Remotely During COVID-19](https://blog.thinkdm2.com/best-practices-for-marketers-working-remotely-during-covid-19) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Flamingo Images/shutterstock.com With many uncertainties around COVID-19 and when this epidemic will begin to alleviate, marketers are finding themselves working remotely for extra precaution. Above all, safety is most important for all employers and their workers; staying home is becoming a necessity. However, for many marketers, remote work is something unfamiliar and confusing. To help your marketing team stay productive and encouraged, here are a few best practices for working remotely during COVID-19. [Read More](https://blog.thinkdm2.com/best-practices-for-marketers-working-remotely-during-covid-19) [![marketing team meeting at long table with laptop, notepads, coffee, and plant](https://blog.thinkdm2.com/hubfs/marketing%20team%20response.jpg)](https://blog.thinkdm2.com/responding-to-covid-19-what-your-marketing-team-needs-to-know) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [Responding to COVID-19: What Your Marketing Team Needs to Know](https://blog.thinkdm2.com/responding-to-covid-19-what-your-marketing-team-needs-to-know) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: G-Stock Studio/shutterstock.com These past few weeks have been challenging for many, and we are anticipating further caution in the months ahead. Everyone’s safety and well-being is a top priority, as we continue to learn more about the current situation with COVID-19. At this time, it can be difficult for marketing teams to know how to properly respond and reassure their customers and clients. Here’s what your company’s marketing team should expect and how to properly respond to COVID-19. [Read More](https://blog.thinkdm2.com/responding-to-covid-19-what-your-marketing-team-needs-to-know) [![hand with phone and laptop screen displaying marketing analytics data](https://blog.thinkdm2.com/hubfs/defining%20marketing%20attribution.jpg)](https://blog.thinkdm2.com/defining-marketing-attribution-and-how-to-use-it-effectively) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [Metrics](https://blog.thinkdm2.com/topic/metrics) ## [Defining Marketing Attribution and How to Use it Effectively](https://blog.thinkdm2.com/defining-marketing-attribution-and-how-to-use-it-effectively) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: NicoElNino/shutterstock.com When it comes to reporting marketing data, there’s a lot to consider in terms of success and shortcomings. You may have even found yourself closely analyzing metrics to uncover hidden patterns or inconsistencies in your data. To help track the progress of your company’s marketing and sales teams, marketing attribution is a strategy your company should be considering. Here’s what you need to know about marketing attribution and how to use it effectively. [Read More](https://blog.thinkdm2.com/defining-marketing-attribution-and-how-to-use-it-effectively) [![hands pointing at word cloud on paper with brand in the center](https://blog.thinkdm2.com/hubfs/critical%20branding%20elements.jpg)](https://blog.thinkdm2.com/critical-elements-of-a-successful-brand-for-your-marketing-company) [Branding](https://blog.thinkdm2.com/topic/branding) ## [Critical Elements of a Successful Brand For Your Marketing Company](https://blog.thinkdm2.com/critical-elements-of-a-successful-brand-for-your-marketing-company) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Rawpixel.com/shutterstock.com It would be a big misunderstanding to say that the most popular brands can coast by on name recognition alone. Sure, we all know about the big names like Apple or Microsoft, but it certainly wasn’t always that way. If you were to take a step back to the 1970’s— when both companies were getting started—it’s unlikely that those names would have anywhere near the same level of recognition they do several decades later. Likewise, your marketing company’s brand won’t be able to break into an industry with a name alone. These are the critical branding elements your marketing company needs. [Read More](https://blog.thinkdm2.com/critical-elements-of-a-successful-brand-for-your-marketing-company) [![notepad that displays account-based marketing on a desk with glasses, pen, plant, and calculator](https://blog.thinkdm2.com/hubfs/benefts%20of%20account-based%20marketing.jpg)](https://blog.thinkdm2.com/3-key-benefits-of-account-based-marketing) [Account-Based Marketing](https://blog.thinkdm2.com/topic/account-based-marketing) ## [3 Key Benefits of Account-Based Marketing](https://blog.thinkdm2.com/3-key-benefits-of-account-based-marketing) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Tashatuvango/shutterstock.com Account-based marketing (ABM) is defined as a focus on a company’s sales and marketing resources to target specific accounts in their market. This strategy is highly personalized to each account. Today, more marketers have started adopting this into their business strategy—and the results have us excited for the future of ABM. Here are three key benefits of account-based marketing that your company should know. [Read More](https://blog.thinkdm2.com/3-key-benefits-of-account-based-marketing) [![two marketers shaking hands in front of laptop with technology icons over the image](https://blog.thinkdm2.com/hubfs/your%20marketing%20technology%20stack%20for%202020.jpg)](https://blog.thinkdm2.com/what-should-your-marketing-technology-stack-look-like-in-2020) [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [What Should Your Marketing Technology Stack Look Like in 2020?](https://blog.thinkdm2.com/what-should-your-marketing-technology-stack-look-like-in-2020) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Blue Planet Studio/shutterstock.com We’re a few months into 2020, and it’s around the right time to lock in our marketing strategies for the rest of the year. For marketing tech agencies, this can be easier said than done. With an abundance of innovative tech making its way into the industry scene, creating the right marketing technology stack can be a bit complex. Here are a few suggestions on what your marketing technology stack should look like in 2020. [Read More](https://blog.thinkdm2.com/what-should-your-marketing-technology-stack-look-like-in-2020) [![inbound marketing message over desk with marketers on tablet, laptop, and notebook](https://blog.thinkdm2.com/hubfs/advantages%20of%20an%20inbound%20strategy.jpg)](https://blog.thinkdm2.com/3-advantages-of-an-inbound-strategy-for-your-marketing-website) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [3 Advantages of an Inbound Strategy for Your Marketing Website](https://blog.thinkdm2.com/3-advantages-of-an-inbound-strategy-for-your-marketing-website) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: garagestock/shutterstock.com If you’ve been involved in the marketing industry for the past several years, you’ve likely come across the term “inbound marketing.” The concept is based on a strong customer-oriented approach to marketing—especially through your company’s website—with a focus on content development, social media, search engine optimization (SEO), and branding. It’s a multi-step process that takes a significant amount of time to get started, but the advantages of an inbound strategy can truly impact your company. If you’re interested in bringing the [**inbound methodology**](https://blog.thinkdm2.com/takeaways-from-inbound-2019-insights-for-your-marketing-company) to your marketing website but still have a few concerns, you’ve come to the right place! Here are 3 advantages of an inbound strategy for your marketing website. [Read More](https://blog.thinkdm2.com/3-advantages-of-an-inbound-strategy-for-your-marketing-website) [![person drawing logo on tablet at desk with color palettes and keyboard](https://blog.thinkdm2.com/hubfs/how%20color%20impacts%20branding.jpg)](https://blog.thinkdm2.com/defining-brand-identity-how-the-right-colors-impact-branding) [Branding](https://blog.thinkdm2.com/topic/branding) ## [Defining Brand Identity: How the Right Colors Impact Branding](https://blog.thinkdm2.com/defining-brand-identity-how-the-right-colors-impact-branding) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: REDPIXEL.PL/shutterstock.com A brand’s identity is defined through a number of factors, such as its messaging or a powerful mission statement. It may not seem like a big deal on a surface level, but color can also play a vital role in determining how someone will react to a company’s branding. There’s something almost unnerving about altering the color of a brand’s logo beyond recognition. Just imagine the uproar if Coca Cola decided to rebrand their cans in bright green instead of the classic red! Here are a few ways that color impacts branding and how your company can help define a meaningful part of its brand identity. [Read More](https://blog.thinkdm2.com/defining-brand-identity-how-the-right-colors-impact-branding) [![group of marketers at a conference in front of glass window and desk with cups of water and calculator](https://blog.thinkdm2.com/hubfs/marketing%20conferences%202020.jpg)](https://blog.thinkdm2.com/what-marketing-conferences-should-your-company-attend-in-2020) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [What Marketing Conferences Should Your Company Attend in 2020?](https://blog.thinkdm2.com/what-marketing-conferences-should-your-company-attend-in-2020) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: RawPixel.com/shutterstock.com Each new year brings dozens of exciting marketing conferences all over the country (and the world for that matter!) Choosing the right conference for your company to attend can be challenging—especially when considering the cost and time needed. It also comes down to which conferences are offering discussion around topics that appeal to your company and industry. To help make your selection easier, here are a few marketing conferences your company should look into for 2020. [Read More](https://blog.thinkdm2.com/what-marketing-conferences-should-your-company-attend-in-2020) [‹ Previous](https://blog.thinkdm2.com/author/philip-berardo/page/3) [Next ›](https://blog.thinkdm2.com/author/philip-berardo/page/5) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. 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