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Time again we see the same question posed to marketing agencies to grow their business, whether they’re b2c or b2b: “are you blogging?” It’s a genuine question! Blogging is a great way to get a content strategy started in your company, and it helps boost your SEO and thought leadership. With so many notable benefits, what’s keeping marketing companies from blogging? Here are a few reasons marketers are hesitant to start blogging and how tips to overcome these fears!

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Last week, CES 2020 brought some much-anticipated news to the marketing industry—and as you can imagine, there’s plenty of insights to digest. Tech marketers will want to have a look at some of the top announcements from the event. Here are some of the biggest takeaways from CES 2020 for marketing technology companies.

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Each year, Pantone reveals a “color of the year” to represent a specific theme and convey a message in the new year. Companies and brands are assessed for their use of different colors and creative designs. If you’re in the marketing or graphic design industry, this is a great opportunity to plan your use of color for new projects! Here’s what Pantone’s 2020 color forecast says about this year in marketing and design.

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Welcome to a new year of digital marketing—and a new decade altogether! What better way to kick off 2020 than with a few new year’s resolutions? Web design is one of the top areas of focus for digital marketing; your website houses your company’s content, branding, and overall messaging. Let’s set some web design resolutions, together, to ensure your digital marketing website can attract, engage, and convert in 2020.

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Sometimes all it takes is a little inspiration to get your marketing company on the right track with its branding. Looking at popular, famous brand positioning statements is an excellent place to start inspiring your branding strategy. First, you may be asking yourself, “what is a brand positioning statement?” It’s a detailed description of your company’s service and its target market; it helps you align your marketing strategy with your company’s branding.

With that said, let’s analyze two brand development and positioning statements that will help inspire your marketing company.

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As the b2b marketing industry prepares for 2020, some marketers may find themselves eagerly anticipating new trends, while others are feeling apprehensive. After all, 2020 isn’t just a new year; it’s a new decade altogether. At a time where the sales funnel has become obsolete, topic clusters rule SEO, and machine learning is proving its worth to marketers, anything seems possible in the future.

Could this finally be the decade where flying cars become reality!? We’re probably not there just yet—but here are some b2b marketing trends your company can expect to see in 2020.

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The term “reverse positioning” (sometimes called “breakaway positioning”) has begun resurfacing in the marketing industry recently, but what exactly does it mean? In this post, we’ll be defining reverse positioning—a unique marketing and branding strategy your company should know about.

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A brand refresh is a topic that your b2b marketing company may have already discussed—and the response may have been a resounding “that’s a good idea!” Despite this, the idea of a “refresh” may not be within your company’s current brand strategy and scope. It’s hard to fit a full refresh into your branding strategy, especially if it will change other company aspects in the process, such as tone or existing guidelines.

The truth is, every company runs the risk of becoming stale and outdated with its branding. To prevent your b2b marketing company from running its course, here’s what you need to know about a brand refresh.

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What does it mean for your company to have a strong “brand equity?” Well, it’s part of what makes your brand valued and meaningful in the eyes of your customers and prospects. Without brand equity, your b2b company is essentially marketing its brand without any defining characteristics—no real emotional value to gain from supporting it. That doesn’t exactly sound like it’s doing your target audience any favors, does it? That’s why we’re sharing the key advantages of brand equity in b2b marketing, with best practices your company can follow!

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Debunking myths isn’t exactly an everyday task that you can complete without second thought. Myths exist for a reason; they come from years of false information and analyses, which cause them to become the norm for people to believe. For b2b marketing companies, there are plenty of branding guidelines that may seem commonplace in their industry.

However, there’s not always a truth behind every belief in the b2b branding world. Here are 3 of the most common branding myths your b2b marketing company should know.