--- title: thinkdm2 Blog | B2B Marketing (4) description: B2B Marketing | Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more. (4) --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) [![digital-transformation-b2b-marketing](https://blog.thinkdm2.com/hubfs/digital-transformation-b2b-marketing.jpg)](https://blog.thinkdm2.com/digital-transformation-how-b2b-marketing-is-evolving) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [Digital Transformation: How B2B Marketing is Evolving](https://blog.thinkdm2.com/digital-transformation-how-b2b-marketing-is-evolving) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Wright Studio/shutterstock.com Let’s take a trip back to the year 2017. That year, [**a report from eMarketer**](http://www.thedrum.com/news/2017/08/10/digital-transformation-b2b-marketing-slowed-the-lack-adoption-strategy) showed that only 21% of marketers had adopted digital transformation programs for their marketing. Despite such a low number, many marketers believed that new technology in the digital age could lead to bold, creative ideas. In 2019, an effort to shift to digital transformation has affected several b2b businesses. In fact, some companies have seen five times more growth in revenue, as a result of digital transformation efforts. Here is how we can expect digital transformation to affect b2b marketing in the year ahead. [Read More](https://blog.thinkdm2.com/digital-transformation-how-b2b-marketing-is-evolving) [![grow-your-saas-business-online](https://blog.thinkdm2.com/hubfs/grow-your-saas-business-online.jpg)](https://blog.thinkdm2.com/2-marketing-tactics-to-grow-your-saas-business-online) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [SaaS](https://blog.thinkdm2.com/topic/saas) ## [2 Marketing Tactics to Grow Your SaaS Business Online](https://blog.thinkdm2.com/2-marketing-tactics-to-grow-your-saas-business-online) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Wright Studio/shutterstock.com Growing your SaaS business takes more than just a quality service; you need to have a strong online presence. In an industry of endless competition, this means the way you promote you business and brand online has become more crucial than ever. We’ve previously shared several **[marketing strategies to grow your SaaS business](https://blog.thinkdm2.com/4-marketing-strategies-to-grow-your-saas-business)**, including content development and co-marketing campaigns. Here are two tactics your company can use to increase your online presence and build trust. [Read More](https://blog.thinkdm2.com/2-marketing-tactics-to-grow-your-saas-business-online) [![b2b-marketing-technology-trends-2019](https://blog.thinkdm2.com/hubfs/b2b-marketing-technology-trends-2019.jpg)](https://blog.thinkdm2.com/3-marketing-technology-trends-for-your-b2b-business) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [3 Marketing Technology Trends for Your B2B Business](https://blog.thinkdm2.com/3-marketing-technology-trends-for-your-b2b-business) By [Cristianna Barcz](https://blog.thinkdm2.com/author/cristianna-barcz) image credit: everything possible/shutterstock.com Technology is an ever-changing aspect of the b2b business world. Whether your company keeps up (or fails to keep up) with the industry, changes can ultimately affect the success of your business. You will want to know the technology trends that your competitors are implementing, especially when it comes to marketing your brand to your audience. Here are three marketing technology trends you should be aware of. [Read More](https://blog.thinkdm2.com/3-marketing-technology-trends-for-your-b2b-business) [![inbound flywheel 2019](https://blog.thinkdm2.com/hubfs/inbound%20flywheel%202019.jpg)](https://blog.thinkdm2.com/the-inbound-flywheel-how-its-making-an-impact-in-b2b-marketing) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [The Inbound Flywheel: How it's Making an Impact in B2B Marketing](https://blog.thinkdm2.com/the-inbound-flywheel-how-its-making-an-impact-in-b2b-marketing) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Rawpixel.com/shutterstock.com When it comes to promoting your company online, there are numerous steps that can easily overwhelm your marketing team. Publishing content on a scheduled basis and tracking analytics is time consuming, to say the least. Another challenge comes from promoting your content and offers to the right people, based on their stage of the buyer’s journey. This is where the inbound flywheel can be a vital component to attract, engage, and delight your leads and customers. We’ve**[previously shared](https://blog.thinkdm2.com/why-your-saas-company-should-be-using-the-inbound-flywheel-model)** the significance of the inbound flywheel and how it can benefit b2b SaaS companies. To best prepare *your* company for the next quarter of 2019, here’s how the inbound flywheel is making an impact in b2b marketing and sales. [Read More](https://blog.thinkdm2.com/the-inbound-flywheel-how-its-making-an-impact-in-b2b-marketing) [![machine learning](https://blog.thinkdm2.com/hubfs/machine%20learning.jpg)](https://blog.thinkdm2.com/how-machine-learning-benefits-b2b-marketing-technology) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [The Impact of Machine Learning in B2B Marketing Technology](https://blog.thinkdm2.com/how-machine-learning-benefits-b2b-marketing-technology) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Phonlamai Photo/shutterstock.com The sales journey for a b2b company is often lengthy, complex, and downright strenuous. Without the right data to understand buying intent, marketers find themselves running in circles and going through the same motions with their customers. Now, the b2b industry is turning to machine learning for greater insights into each customer lifecycle stage. Here are some of the ways that machine learning technology is making an impact in b2b marketing technology.  [Read More](https://blog.thinkdm2.com/how-machine-learning-benefits-b2b-marketing-technology) [![b2b marketing content audit](https://blog.thinkdm2.com/hubfs/b2b%20marketing%20content%20audit.jpg)](https://blog.thinkdm2.com/why-your-b2b-marketing-company-should-perform-a-content-audit) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [Why Your B2B Marketing Company Should Perform a Content Audit](https://blog.thinkdm2.com/why-your-b2b-marketing-company-should-perform-a-content-audit) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Rawpixel.com/shutterstock.com Whether your business is promoting its content through a blog, social sharing, or monthly newsletters, there may come a time where momentum slows down. Trying to publish content on a consistent basis requires the right amount of time, dedication, and relevant topics to focus on; it’s easy to become overwhelmed. To get your content development on the right track, here are a few reasons why your b2b marketing company should perform a content audit. [Read More](https://blog.thinkdm2.com/why-your-b2b-marketing-company-should-perform-a-content-audit) [![content marketing challenges](https://blog.thinkdm2.com/hubfs/content%20marketing%20challenges.jpg)](https://blog.thinkdm2.com/how-to-overcome-common-b2b-content-marketing-challenges) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [How to Overcome Common B2B Content Marketing Challenges](https://blog.thinkdm2.com/how-to-overcome-common-b2b-content-marketing-challenges) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Tashatuvango/shutterstock.com The amount of tasks a b2b content marketer must address on a daily basis is no doubt overwhelming. Whether it’s keeping up with search engine algorithms, researching buyer personas, or sorting through dozens of blog posts for an evergreen jackpot, there is a lot that goes into content marketing. In the midst of all these tactics, it’s easy to become overwhelmed and make a few errors along the way. To stay on track for the new year, here’s how you can overcome some common b2b content marketing challenges. [Read More](https://blog.thinkdm2.com/how-to-overcome-common-b2b-content-marketing-challenges) [![SaaS customer lifecycle](https://blog.thinkdm2.com/hubfs/SaaS%20customer%20lifecycle.jpg)](https://blog.thinkdm2.com/applying-b2b-marketing-strategies-to-your-saas-customer-lifecycle) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [SaaS](https://blog.thinkdm2.com/topic/saas) ## [Applying B2B Marketing Strategies to Your SaaS Customer Lifecycle](https://blog.thinkdm2.com/applying-b2b-marketing-strategies-to-your-saas-customer-lifecycle) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Jirapong Manustrong/shutterstock.com The sales cycle for a SaaS company is traditionally much lengthier than other industries. This is because SaaS solutions tend to be complex and have high costs and increased competition. These challenges only make the sales process more intimidating for both the company and potential customer. Here’s how you can apply b2b marketing strategies to lead your customers through your SaaS customer lifecycle. [Read More](https://blog.thinkdm2.com/applying-b2b-marketing-strategies-to-your-saas-customer-lifecycle) [![SaaS opportunities and challenges](https://blog.thinkdm2.com/hubfs/SaaS%20opportunities%20and%20challenges.jpg)](https://blog.thinkdm2.com/opportunities-and-challenges-in-b2b-saas-marketing) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [SaaS](https://blog.thinkdm2.com/topic/saas) ## [Opportunities and Challenges in B2B SaaS Marketing](https://blog.thinkdm2.com/opportunities-and-challenges-in-b2b-saas-marketing) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: one photo/shutterstock.com SaaS businesses that adopt b2b marketing best practices are seeing a number of benefits and opportunities for business growth. ROI is easily generated digitally without the need for speaking directly to a salesperson, and the sales process can lighten the workload thanks to automation.  However, that’s not to say that a b2b SaaS company will *only* see positive opportunities; increased competition and difficulty displaying value are just some of the obstacles in SaaS marketing. Let’s take a closer look at some of the opportunities and challenges in b2b SaaS marketing. [Read More](https://blog.thinkdm2.com/opportunities-and-challenges-in-b2b-saas-marketing) [![SaaS marketing](https://blog.thinkdm2.com/hubfs/SaaS%20marketing.jpg)](https://blog.thinkdm2.com/4-marketing-strategies-to-grow-your-saas-business) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [SaaS](https://blog.thinkdm2.com/topic/saas), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [4 Marketing Strategies to Grow Your SaaS Business](https://blog.thinkdm2.com/4-marketing-strategies-to-grow-your-saas-business) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Wright Studio/shutterstock.com The SaaS industry isn’t about selling services to a business as a one-time interaction. Subscription-based software service is about building an audience to continuously nurture and support over time. **[According to HubSpot,](https://blog.hubspot.com/service/saas)** 38% of companies currently work on SaaS; and this number is expected to grow to 73% within the next two years. Your SaaS business will need to consistently update its services and provide the best value to maintain a strong customer base and grow over time. Here are four marketing strategies you can use to help grow your SaaS business.  [Read More](https://blog.thinkdm2.com/4-marketing-strategies-to-grow-your-saas-business) [‹ Previous](https://blog.thinkdm2.com/topic/b2b-marketing/page/3) [Next ›](https://blog.thinkdm2.com/topic/b2b-marketing/page/5) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. 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