4 Tips for Developing Your B2B Brand Strategy

By Stephanie AlexandreFeb 09, 2018

One of the many challenges b2b marketers face is creating an effective brand strategy to make their brand stand out among competitors. What does your brand offer in terms of value? How does it resonate with your audience and relate to their emotional side?

Your brand’s message makes a huge difference; don’t let it become an afterthought. These are the 4 tips you should follow when developing your b2b brand strategy.

Read More

Do B2B Organizations Need Taglines?

By Philip BerardoJul 27, 2017

In b2b marketing, it’s becoming less common for an organization to use taglines for their branding. Several technology companies, such as BMC, Cisco, and Microsoft, have ditched the tagline philosophy altogether. With these big name brands at to the top without them, new marketing tactics have emerged to effectively replace taglines. 

Is your company looking for more than just a simple tagline? Here are some strategies to consider for your branding. 

Read More

A Lesson in Brand Loyalty From Amazon

By Stephanie AlexandreJul 11, 2017

With the long-awaited Amazon Prime day on July 11th and its recent acquisition of Whole Foods, the question “What can’t Amazon do?” is a trending topic of conversation. Acquiring and retaining customers left and right, customer loyalty to the Amazon brand has become increasingly unparalleled.

While Amazon has certainly capitalized on the B2C market, by implementing these three principles of strong brand loyalty that are inherent to Amazon’s own marketing strategy and applicable to all, your B2B organization can capitalize on Amazon’s magic.

Read More

5 Quick B2B Branding Tips

By Samantha FellerNov 11, 2015

When it comes to B2B branding, many marketers strive to find innovation and inspiration. Numerous questions arise about how to tell a brand’s story correctly and then get the world to perceive it that way. The most successful brands are those that elicit an emotional response upon seeing a visual representation of the brand. Not because a logo is associated with the brand but because an experience is attached to it.

Here are 5 quick B2B branding tips to think about when creating a new brand, or to use to enhance an existing brand:

Read More

The Real Value of Taking Branding Risks in Digital Marketing Programs

By Azadeh BrownMay 19, 2015

We work with a number of clients spanning a variety of roles, from Marketing Coordinator to Master of the Marketing Universe. Each client has a different need; a different audience to reach; a different result to incite. One consistent goal we see in creative briefs is the desire to hit a “home run” with marketing programs—whether it's to “push the brand” to generate more buzz in the industry, or to create a story that “goes viral.”

Read More

Are You Following These 6 Keys to Developing Your Brand Essence?

By PJ MolskiApr 29, 2015

Imagine your brand as a movie, and your audience as a film critic who wrote single-word reviews. What would you want them to say about you? What would be that one big word in quotes on your matinee poster, summing up how your movie made them feel?

That’s your brand essence. It’s the promise you make to your audience, the idea that your brand provides a specific unique experience. It’s something your consumer relates to, understands, and desires on a fundamental level.

Harley-Davidson is rebellious.
Corona is relaxed.
Home Depot is capable.
What are you?

Read More

5 Ways Your Branding Strategy is Missing the Mark

By PJ MolskiApr 21, 2015

Branding might be your business, but are you guilty of these rookie mistakes? Find out if you’re committing one of these five branding sins.

Read More

Never Miss an Insight!

Get the latest in digital, technology and content marketing delivered right to your inbox.

RECENT POSTS