3 Tips for Refreshing Your B2B Brand

By Philip BerardoOct 11, 2018

image credit: Rawpixel.com/shutterstock.com

So you’ve managed to develop a unique image for your b2b brand. Your brand may stand out in the marketplace, but how does it actually resonate with your audience? As new trends occur in the marketing industry, your brand may be losing its relevancy without you realizing. To help your brand stay relevant to your audience, here are some branding refresh tips to keep in mind.

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Outdated B2B Branding Myths that You Shouldn’t Believe

By Philip BerardoNov 22, 2017

When building a strong brand for your b2b organization, there are several factors that can hinder your success which you may be unaware of. Perhaps you’ve found yourself lost in the many myths of b2b branding, leaving you unsure if your branding efforts are worthwhile. Fear no more, because we’re here to debunk these common, outdated myths. Here are the facts you need to know about b2b branding.   

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Five Advantages of Strong Brand Equity

By Linden KleinApr 07, 2016

We know that brand equity is potent. When you have brand equity, you go from selling a product to selling a feeling. But brand equity is intangible, so it is difficult to study. Luckily, we have David Aaker. Aaker developed a model with five essential parameters to measure brand equity.

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