--- title: thinkdm2 Blog (11) description: Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more. (11) --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) [![b2b-marketing-technology-trends-2019](https://blog.thinkdm2.com/hubfs/b2b-marketing-technology-trends-2019.jpg)](https://blog.thinkdm2.com/3-marketing-technology-trends-for-your-b2b-business) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [3 Marketing Technology Trends for Your B2B Business](https://blog.thinkdm2.com/3-marketing-technology-trends-for-your-b2b-business) By [Cristianna Barcz](https://blog.thinkdm2.com/author/cristianna-barcz) image credit: everything possible/shutterstock.com Technology is an ever-changing aspect of the b2b business world. Whether your company keeps up (or fails to keep up) with the industry, changes can ultimately affect the success of your business. You will want to know the technology trends that your competitors are implementing, especially when it comes to marketing your brand to your audience. Here are three marketing technology trends you should be aware of. [Read More](https://blog.thinkdm2.com/3-marketing-technology-trends-for-your-b2b-business) [![b2b-brand-story-website-design](https://blog.thinkdm2.com/hubfs/b2b-brand-story-website-design.jpg)](https://blog.thinkdm2.com/telling-your-b2b-brand-story-through-your-website-design) [Branding](https://blog.thinkdm2.com/topic/branding), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [Telling Your B2B Brand Story Through Your Website Design](https://blog.thinkdm2.com/telling-your-b2b-brand-story-through-your-website-design) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Rawpixel.com/shutterstock.com Some stories are told through text alone, without the need of imagery; but in the digital age, visual components can help play a key role in telling compelling stories. Last week, we discussed the importance of your website’s design and how it can **[influence your b2b branding](https://blog.thinkdm2.com/how-your-websites-design-affects-your-b2b-branding)**. Here’s how you can take your website design strategy and apply it to your b2b brand story. [Read More](https://blog.thinkdm2.com/telling-your-b2b-brand-story-through-your-website-design) [![website-design-affects-b2b-branding](https://blog.thinkdm2.com/hubfs/website-design-affects-b2b-branding.jpg)](https://blog.thinkdm2.com/how-your-websites-design-affects-your-b2b-branding) [Branding](https://blog.thinkdm2.com/topic/branding), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [How Your Website's Design Affects Your B2B Branding](https://blog.thinkdm2.com/how-your-websites-design-affects-your-b2b-branding) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Rawpixel.com/shutterstock Browsing websites is perhaps the most common task you may find yourself doing on a daily (or hourly) basis. What you may not always consider is the brand and company behind the websites you’re viewing. A company’s website says a lot about their brand messaging, and an inconsistent design can have a negative impact on your branding. Inconsistent fonts, too many contrasting colors, and lack of whitespace are just some of many red flags a visitor may find when visiting a website. Here are some of the ways that your **[website’s design](https://blog.thinkdm2.com/4-b2b-web-design-strategies-for-2019)** affects your b2b branding efforts. [Read More](https://blog.thinkdm2.com/how-your-websites-design-affects-your-b2b-branding) [![inbound flywheel 2019](https://blog.thinkdm2.com/hubfs/inbound%20flywheel%202019.jpg)](https://blog.thinkdm2.com/the-inbound-flywheel-how-its-making-an-impact-in-b2b-marketing) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [The Inbound Flywheel: How it's Making an Impact in B2B Marketing](https://blog.thinkdm2.com/the-inbound-flywheel-how-its-making-an-impact-in-b2b-marketing) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Rawpixel.com/shutterstock.com When it comes to promoting your company online, there are numerous steps that can easily overwhelm your marketing team. Publishing content on a scheduled basis and tracking analytics is time consuming, to say the least. Another challenge comes from promoting your content and offers to the right people, based on their stage of the buyer’s journey. This is where the inbound flywheel can be a vital component to attract, engage, and delight your leads and customers. We’ve**[previously shared](https://blog.thinkdm2.com/why-your-saas-company-should-be-using-the-inbound-flywheel-model)** the significance of the inbound flywheel and how it can benefit b2b SaaS companies. To best prepare *your* company for the next quarter of 2019, here’s how the inbound flywheel is making an impact in b2b marketing and sales. [Read More](https://blog.thinkdm2.com/the-inbound-flywheel-how-its-making-an-impact-in-b2b-marketing) [![SEO ranking](https://blog.thinkdm2.com/hubfs/SEO%20ranking.jpg)](https://blog.thinkdm2.com/keyword-ranking-is-over-rethinking-your-seo-strategy) [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization), [Topic Clusters](https://blog.thinkdm2.com/topic/topic-clusters) ## [Keyword Ranking is Over: Rethinking Your SEO Strategy](https://blog.thinkdm2.com/keyword-ranking-is-over-rethinking-your-seo-strategy) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: garagestock/shutterstock.com It’s long been stated in the past few years that keyword ranking has become a fleeting strategy for SEO criteria. While it hasn’t disappeared entirely, it’s clear that you can’t just throw keywords into your content and expect Google to be satisfied. There is more to ranking in search engines than optimizing keywords; and with today’s search engine algorithms, you’ll need to seriously rethink your SEO strategy. [Read More](https://blog.thinkdm2.com/keyword-ranking-is-over-rethinking-your-seo-strategy) [![machine learning](https://blog.thinkdm2.com/hubfs/machine%20learning.jpg)](https://blog.thinkdm2.com/how-machine-learning-benefits-b2b-marketing-technology) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [The Impact of Machine Learning in B2B Marketing Technology](https://blog.thinkdm2.com/how-machine-learning-benefits-b2b-marketing-technology) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Phonlamai Photo/shutterstock.com The sales journey for a b2b company is often lengthy, complex, and downright strenuous. Without the right data to understand buying intent, marketers find themselves running in circles and going through the same motions with their customers. Now, the b2b industry is turning to machine learning for greater insights into each customer lifecycle stage. Here are some of the ways that machine learning technology is making an impact in b2b marketing technology.  [Read More](https://blog.thinkdm2.com/how-machine-learning-benefits-b2b-marketing-technology) [![website design trends 2019](https://blog.thinkdm2.com/hubfs/website%20design%20trends%202019.jpg)](https://blog.thinkdm2.com/4-b2b-web-design-strategies-for-2019) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [4 B2B Web Design Strategies You Should Know for 2019](https://blog.thinkdm2.com/4-b2b-web-design-strategies-for-2019) By [Cristianna Barcz](https://blog.thinkdm2.com/author/cristianna-barcz) image credit: Rawpixel.com/shutterstock.com Your b2b website design plays a vital role in attracting users or turning them away from your company. To keep up with the rapidly changing digital marketing industry, you should feel confident in knowing that your website is **[up-to-date](https://blog.thinkdm2.com/is-your-website-following-ada-compliancy-regulations)**with current design trends. Here are a few tips on how to design a website that will engage your users and allow your company to continue to compete with other b2b businesses in 2019.  [Read More](https://blog.thinkdm2.com/4-b2b-web-design-strategies-for-2019) [![SEO strategy factors](https://blog.thinkdm2.com/hubfs/SEO%20strategy%20factors.jpg)](https://blog.thinkdm2.com/key-factors-that-can-influence-your-website-seo-strategy) [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization), [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [Key Factors That Can Influence Your Website SEO Strategy](https://blog.thinkdm2.com/key-factors-that-can-influence-your-website-seo-strategy) By [Cristianna Barcz](https://blog.thinkdm2.com/author/cristianna-barcz) image credit: Wright Studio/shutterstock.com In today’s world, your website’s ranking on Google matters more than ever. When users search for information, they usually want to find an answer as soon as possible and will almost always click on the first few links that they see on Google. In fact, research shows that **[75%](https://blog.hubspot.com/insiders/inbound-marketing-stats)** of users only look at the first page of search engine results. With that being said, you’ll want your website/blog/article to be on that first page. So, how can you increase your website’s Google rank? Here are a few factors to remember when creating your search engine optimization (SEO) strategy. [Read More](https://blog.thinkdm2.com/key-factors-that-can-influence-your-website-seo-strategy) [![ADA website compliance](https://blog.thinkdm2.com/hubfs/ADA%20website%20compliance.jpg)](https://blog.thinkdm2.com/is-your-website-following-ada-compliancy-regulations) [Website Design](https://blog.thinkdm2.com/topic/website-design) ## [Is Your Website Following ADA Compliancy Regulations?](https://blog.thinkdm2.com/is-your-website-following-ada-compliancy-regulations) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Light And Dark Studio/shutterstock.com Over the past 10 years, the Department of Justice issued new regulation standards for all websites to follow—the **[Americans with Disabilities Act](https://www.ada.gov/)** (ADA) Standard for Accessible Design. This means that all website content and design must be fully accessible for those with disabilities. If you aren’t properly following regulations, your company can even face potential lawsuits. To ensure your company is taking the right steps to follow ADA compliancy regulations, here’s some important information you need to know. [Read More](https://blog.thinkdm2.com/is-your-website-following-ada-compliancy-regulations) [![2019 marketing trends for SaaS](https://blog.thinkdm2.com/hubfs/2019%20marketing%20trends%20for%20SaaS.jpg)](https://blog.thinkdm2.com/is-your-company-ready-for-these-2019-saas-marketing-trends) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [SaaS](https://blog.thinkdm2.com/topic/saas) ## [Is Your Company Ready for these 2019 SaaS Marketing Trends?](https://blog.thinkdm2.com/is-your-company-ready-for-these-2019-saas-marketing-trends) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo) image credit: Rawpixel.com/shutterstock The year ahead is full of marketing opportunities for SaaS companies. From increased integration with social media marketing, to personalization offers for customers, there are a lot of strategies to take note of. These are the 2019 marketing trends that your SaaS company should know about. [Read More](https://blog.thinkdm2.com/is-your-company-ready-for-these-2019-saas-marketing-trends) [‹ Previous](https://blog.thinkdm2.com/page/10) [Next ›](https://blog.thinkdm2.com/page/12) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. [Visit Our Blog](https://blog.thinkdm2.com/) #### NEWSLETTER SIGNUP Enter your email address to subscribe to our monthly newsletter, Technology Insights. 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