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The sales journey for a b2b company is often lengthy, complex, and downright strenuous. Without the right data to understand buying intent, marketers find themselves running in circles and going through the same motions with their customers. Now, the b2b industry is turning to machine learning for greater insights into each customer lifecycle stage.

Here are some of the ways that machine learning technology is making an impact in b2b marketing technology. 

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Your b2b website design plays a vital role in attracting users or turning them away from your company. To keep up with the rapidly changing digital marketing industry, you should feel confident in knowing that your website is up-to-date with current design trends.

Here are a few tips on how to design a website that will engage your users and allow your company to continue to compete with other b2b businesses in 2019. 

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In today’s world, your website’s ranking on Google matters more than ever. When users search for information, they usually want to find an answer as soon as possible and will almost always click on the first few links that they see on Google. In fact, research shows that 75% of users only look at the first page of search engine results. With that being said, you’ll want your website/blog/article to be on that first page.

So, how can you increase your website’s Google rank? Here are a few factors to remember when creating your search engine optimization (SEO) strategy.

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Over the past 10 years, the Department of Justice issued new regulation standards for all websites to follow—the Americans with Disabilities Act (ADA) Standard for Accessible Design. This means that all website content and design must be fully accessible for those with disabilities.

If you aren’t properly following regulations, your company can even face potential lawsuits. To ensure your company is taking the right steps to follow ADA compliancy regulations, here’s some important information you need to know.

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The year ahead is full of marketing opportunities for SaaS companies. From increased integration with social media marketing, to personalization offers for customers, there are a lot of strategies to take note of. These are the 2019 marketing trends that your SaaS company should know about.

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Whether your business is promoting its content through a blog, social sharing, or monthly newsletters, there may come a time where momentum slows down. Trying to publish content on a consistent basis requires the right amount of time, dedication, and relevant topics to focus on; it’s easy to become overwhelmed. To get your content development on the right track, here are a few reasons why your b2b marketing company should perform a content audit.

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Developing your SaaS brand means making sure your marketing and sales team are working in full force to promote your brand, website, and content to attract potential customers. With a positive brand message, your business can gain thought leadership credibility and cultivate brand loyalty over time. Here is a quick guide your SaaS company can follow to develop a strategy for b2b brand development. 

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Whether your company specializes in content development, branding, or design, it’s incredibly frustrating when your website’s engagement rates are continuously decreasing. A number of factors can cause this, such as content written for the wrong stage of the buyer’s journey, a weak user interface, or lack of proper linking between webpages.

If your b2b website has seen a decline in engagement, here are three strategies that you can follow to help re-engage your audience.

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Search engine optimization is critical for promoting your content and services, especially for SaaS companies. A strong SEO strategy can mean the difference between quality lead generation and a complete lack of an online presence. When working with SEO, there are two specific types of optimization to consider: one time SEO and ongoing SEO. Before a selecting an SEO plan, here are some of the key features your SaaS company should know about each. 

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Developing a brand in a SaaS company requires a number of key steps. In order to increase your brand recognition, your marketing team must publish consistent content, manage email campaigns, and build a strong online presence. Your audience looks for an emotional connection to your brand, and it’s your job to deliver the quality and value they’re expecting.

If you’re struggling to resonate with your customers, it may be because you're not putting them at the forefront of your service at all. Here are some reasons why your SaaS company should be using the inbound flywheel model and how to apply it to your marketing strategy.