Driving ROI by Utilizing Marketing Automation

By Philip BerardoAug 22, 2017

Despite the growing adoption rate, some companies are finding that their marketing automation isn’t driving ROI as had been originally anticipated. Forbes has reported that an estimated 53% of companies are already using marketing automation, while an additional 37% are planning to integrate it.

Here are some reasons why your company’s marketing automation may be giving an inconsistent ROI.

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The Power of Marketing Automation for B2B Marketing

By Lindsay CarterFeb 12, 2016

 If marketing automation isn’t part of your b2b marketing strategy, you might want to invest in it this  year. In fact, according to a 2015 survey by Ascend2, 42% of businesses are now using marketing  automation, which is a significant jump up from previous years. Here are a few ways marketing automation can impact your marketing strategy in 2016.

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Is it Time to Automate Your B2B Marketing?

By Azadeh BrownJun 05, 2015

More and more companies are utilizing automated marketing campaign technologies and deploying them – with fantastic results. It’s no surprise that the implementation of this technology is growing, and the companies that are not adopting the technology are falling further behind.

With the ability to capture, nurture and close leads from a single platform, it's no wonder marketers are looking for ways to enter the marketing automation arena.

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