Driving ROI by Utilizing Marketing Automation

By Stephanie AlexandreAug 22, 2017

Despite the growing adoption rate, some companies are finding that their marketing automation isn’t driving ROI as had been originally anticipated. Forbes has reported that an estimated 53% of companies are already using marketing automation, while an additional 37% are planning to integrate it. Here are some reasons why your company’s marketing automation may be giving an inconsistent ROI.

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THE POWER OF MARKETING AUTOMATION FOR inbound marketing

By Lindsay CarterFeb 12, 2016

 If marketing automation isn’t part of your inbound marketing strategy, you might want to invest in it this  year. In fact, according to a 2015 survey by Ascend2, 42% of businesses are now using marketing  automation, which is a significant jump up from previous years.

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Improve Your Marketing Automation With This Checklist

By Samantha FellerNov 24, 2015

There is no question that improving marketing automation is high on every marketer’s agenda. Since the advent of digital and the evolution of online marketing the lead pool has grown rampantly. Marketing automation allows the opportunity to sift through the online chaos for qualified leads that are the right fit for your business.

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