Predicting the Future of Technology in Digital Marketing

By Philip BerardoJul 19, 2018

Take a moment to think about the many tech buzzwords digital marketers tend to use today; AI, machine learning, and the Internet of Things are all major topics of interest. Since digital marketing is constantly evolving, this year will once again bring technology advancements along for the long run.

Here are several innovations in technology for digital marketing that we’re expecting in the near future.

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IoT Spending to Hit $1.29 Trillion by 2020

By Stephanie AlexandreJan 19, 2017

The Internet of Things will change the models of business.

IoT is creating a major shift in the business world by offering a wide variety of new services, which is why industries have flocked to invest. The general understanding is that IoT technologies rely on sensors that can lead to predictive maintenance and additional efficiency.

However, this is only a piece of the puzzle. The sensors being used are able to obtain information about customers (both personal data and confidential information), leading to never-experienced-before legal issues on data protection, intellectual property, cyber security, and product liability. Industries are investing heavily in moving past these road blocks and future innovation.

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Takeaways From Gartner's 2017 Technology Predictions

By Stephanie AlexandreJan 05, 2017

 As we ring in the New Year, our inbox is full of predictions, top trends lists and highlights of the past.  It’s always interesting and entertaining to look back at last year’s lists and see who hit the mark.  Last year at the Gartner Symposium/ITxpo analysts presented the Gartner’s Top 10 Strategic Technology Trends for 2017.  “Three themes — intelligent, digital, and mesh — form the basis for the Top 10 strategic technology trends for 2017” according to David Cearley, vice president and Gartner Fellow.

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CES 2017: Tackling Security Challenges

By Liz LindleyJan 03, 2017

As bags are packed for Las Vegas, I am reminded by recent client conversations that in the midst of all the new gadgets introduced at CES 2017, security challenges are looming as your buyers tackle the complex issues facing their business.

Discussing the need for action, cyber experts will be sharing their thoughts at the CyberSecurity Forum on Thursday. 

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2016 Business-Impacting Technology Trends

By Stephanie AlexandreSep 23, 2016

Technology is a hell of an industry to keep atop of – its constantly changing, upgrading, and evolving. Sometimes it gets difficult separating the hype of the latest and greatest technologies from the reality of products that are actually game changers.

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Using Analytics: Be Subtle and Intuitive

By Linden KleinMar 01, 2016


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Award-Winning Tech Client Makes Wireless Charging a Reality at CES 2016

By Samantha FellerJan 06, 2016

Today at CES, our new client, Energous is debuting WattUp™ its new miniature transmitter-a revolutionary wire-free charging technology for mobile and IoT devices. This groundbreaking technology has generated a lot of attention for Energous, securing them a contract with a tier-one manufacturer and allowing them to receive the Underwriter Laboratories (UL) certification.

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