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The term “paid media” probably isn’t unknown to SaaS companies; it is an external marketing strategy that uses methods such as pay-per-click (PPC) advertising and sponsored ads. However, it’s a misconception to believe that everyone, regardless of budget constraints, should be using paid media to grow their company. The truth is, paid media requires plenty of thought and consideration, especially if you want to maximize your company’s ROI as a result.

Here are some tips your SaaS company can follow to determine whether or not paid media is right for you.

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The significance of the SaaS industry in 2019 cannot be stated enough; and it only looks to continue into the following year. Most notably, b2b SaaS companies are finding that their solutions are an excellent way to nurture lasting customer relationships. This all stems from how companies market and sell their SaaS solutions in a way that puts customer needs first.

As we approach the halfway point of 2019, these are the SaaS companies and solutions that are standing out among the crowd—and how your company can follow in their footsteps!

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Growing your SaaS business takes more than just a quality service; you need to have a strong online presence. In an industry of endless competition, this means the way you promote you business and brand online has become more crucial than ever. We’ve previously shared several marketing strategies to grow your SaaS business, including content development and co-marketing campaigns. Here are two tactics your company can use to increase your online presence and build trust.

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Growing your SaaS business can be an overwhelming task at times, especially with the various types of marketing strategies that can be implemented. In terms of social media for b2b SaaS marketing, you need to think about utilizing different platforms to attract new audiences by broadcasting your company’s culture, rather than always focusing solely on posting about the software tools. 

While social media marketing plays a significant role in creating revenue for your business, another growth strategy to consider implementing is a SaaS partner program. Partner programs can be a beneficial tool for generating more sales and revenue for your business.

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Before taking an in depth look at b2b SaaS branding, consider this question: without consulting any documents, website pages, or a coworker sitting across from you, do you know what your company’s values are? If the idea of “company values” feels like an after thought to you, odds are your brand message isn’t too meaningful either. Without values, your SaaS brand will struggle to find a memorable identity and become an empty shell of unused potential. 

Here are some tips you can look for to determine whether or not your b2b SaaS brand is properly communicating your company values.

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The year ahead is full of marketing opportunities for SaaS companies. From increased integration with social media marketing, to personalization offers for customers, there are a lot of strategies to take note of. These are the 2019 marketing trends that your SaaS company should know about.

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Developing your SaaS brand means making sure your marketing and sales team are working in full force to promote your brand, website, and content to attract potential customers. With a positive brand message, your business can gain thought leadership credibility and cultivate brand loyalty over time. Here is a quick guide your SaaS company can follow to develop a strategy for b2b brand development. 

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Search engine optimization is critical for promoting your content and services, especially for SaaS companies. A strong SEO strategy can mean the difference between quality lead generation and a complete lack of an online presence. When working with SEO, there are two specific types of optimization to consider: one time SEO and ongoing SEO. Before a selecting an SEO plan, here are some of the key features your SaaS company should know about each. 

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Developing a brand in a SaaS company requires a number of key steps. In order to increase your brand recognition, your marketing team must publish consistent content, manage email campaigns, and build a strong online presence. Your audience looks for an emotional connection to your brand, and it’s your job to deliver the quality and value they’re expecting.

If you’re struggling to resonate with your customers, it may be because you're not putting them at the forefront of your service at all. Here are some reasons why your SaaS company should be using the inbound flywheel model and how to apply it to your marketing strategy.

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The sales cycle for a SaaS company is traditionally much lengthier than other industries. This is because SaaS solutions tend to be complex and have high costs and increased competition. These challenges only make the sales process more intimidating for both the company and potential customer.

Here’s how you can apply b2b marketing strategies to lead your customers through your SaaS customer lifecycle.