Since blogging has proven to be such a useful tool, we’ve decided to divide up everything we love about blogging into two parts.

As you may have guessed, we take blogging very seriously, which is why I am currently blogging about blogging inside of a blog post. Here are 3 reasons why every inbound marketer should tackle blogging in their everyday marketing efforts. 

Being observant of the lingo the customer is using can help strengthen a company’s SEO/SXO marketing efforts as well as maintain their customer base. And customer language doesn’t have to be complicated or foreign; it should be simple, informative, and straight to the point. After all, if they don’t understand you, they won’t buy from you.

Change is not always the easiest thing, but when it comes to optimizing your website, you might want to reconsider.

"27% of websites are mis-configured for smart phone searches, which leads to an expected drop in traffic of 68%" (Source). As the most popular search engine of our time, Google has a responsibility to deliver the best search results possible. In this day and age, we have rose above the desktop and pushed our laptops aside to adopt a lifestyle using mobile technology. 

Since many people are integrating their phones and tablets into everyday life, it is obvious why search engines like Google are constantly updating their services. On April 21, 2015 Google released an update that all website owners should be aware of.

“Content is king.” This is the would-be mantra of successful marketers everywhere. By now, we know that creating content, especially on a consistent basis via a blog, is the key to inbound marketing and SEO growth. So, how do you measure the effectiveness of the content you have created?

Below are three common reasons that drive B2B organizations to create a content strategy:

After the 2008 financial crisis, the Wall Street banks were clearly one of the largest and most hated industries in the country. The recession erased all of the positive impressions people had for this industry. If the business of big banking had a tagline during this tumultuous period, it would be "You suffer, we sail."

The basics of a positioning statement are pretty simple—know what you sell, who your target market is, and why you are better than your competition. While you can put these pieces together to create a basic positioning statement, your audience may still feel uninspired.

The novelist and short story writer Ernest Hemingway is known for his famous Iceberg Theory—to only explicitly include one-eighth of the details in the story, and leave the other seven-eighths implicit and underwater. For example, his story “Hills Like White Elephants” is about a man convincing his significant other to have an abortion, but the word abortion is never mentioned.

Sometimes the best way to appeal to customers is by doing something totally unrelated to what you do. It can be a critical step towards developing a distinct and likeable brand personality.