In the past year, the usage of artificial intelligence in B2B marketing has consistently grown, and is expected to increase even further in 2018. Nearly 2/3 of B2B marketers are looking to adopt AI for their marketing strategies, including optimization and social advertising. With an AI renaissance on the horizon, here’s what you should know about the future of artificial intelligence in B2B.Read More
According to a study conducted by Cisco in 2016, global business executives believe IoT, or the Internet of Things, will positively impact their companies in multiple ways, such as operations efficiency, customer service improvement, and enhanced collaboration among others.Read More
Artificial intelligence is here to optimize your tasks–like never before! From taxes, to Healthcare, businesses are moving into the new era. Marketers and businesses will now have the ability to streamline their processes, while eliminating time wasting decisions.Read More
A recent panel discussion during SXSW (South by Southwest) inspired Ben James, Google, Global Creative Director to speak about how much technology has changed brand storytelling. His comments prompted industry creatives to speak up about the pitfalls they often face when it comes to storytelling in the digital era.Read More
Learn how B2B marketers like Juniper Networks, Wells Fargo, and Blackrock are attempting to become more customer experience oriented. From creating new roles and cross-functional teams to developing customer narratives, organizations are ramping up their martech efforts like never before.
Recently these 3 heavyweights spoke at the Oracle Modern Customer Experience Summit, where they were united in transforming the face of digital change and connecting with customers.
Here are 3 examples of how data can transform the way marketers connect to their audience.