In the past year, the usage of artificial intelligence in B2B marketing has consistently grown, and is expected to increase even further in 2018. Nearly 2/3 of B2B marketers are looking to adopt AI for their marketing strategies, including optimization and social advertising. With an AI renaissance on the horizon, here’s what you should know about the future of artificial intelligence in B2B.Read More
The biggest takeaway from 2017 is that B2B marketers are realizing the importance of promoting their brands digitally. In a study from the Content Marketing Institute, over 50% of marketers have stated they will focus more spending on content marketing within the next year. With a rise in both content and digital marketing, here are some of the key trends from 2017 for B2B marketing.Read More
The best businesses know they need to evolve and adapt in order to reach their sales goals, but finding the rights tools in an ever-changing landscape can prove challenging. That is why we have come up with a list cutting edge next-gen tools to help you find marketing success. As marketers, we understand what it takes to move the needle and how to help our B2B clients redefine their goals and priorities. These tools are meant to help your organization regain its agility all while developing a clearer understanding of your target audience.Read More
In their 2017 threat predictions report, McAfee Labs disclosed some frightening information regarding the ongoing rise of cyber-attacks. Health, public, and education sectors make up over 50% of the incidents alone. Now, drones and IoT (internet of things) devices are prime aim for hackers, but even mobile devices are a continuing target. These attacks are a huge threat for companies looking to build trust with buyers and potential leads.Read More
Organizations already recognize how mobile technology and the Internet of Things can impact brand value. In fact, more than 70 percent of respondents to the SoDA Report (“Society of Digital Agencies”) that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.
Marketers often feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? According to Pew Research, about 28 percent of Americans hold “strong” preferences for being early adopters, while 26 percent firmly avoid early adoption.
Marketing moved into the digital age quite some time ago and with any transformation it has come with its fair share of growing pains. Online marketing has become an industry of its own, comprised of Pay Per Click, blogging, and SEO, etc. There’s not a day a user can log online without being hit with some form of online marketing. So, how can you ensure you are following best practices?
The importance of Search Engine Optimization
Google's core algorithms and its layers of obscurity come as nothing new to anyone who has worked in online marketing. Search engine optimization (SEO) offers up the proverbial key to near-limitless amounts of traffic on the web. The more your company understands SEO, the more likely you'll be able to appear organically in search results.
SEO feeds on content (text, images, videos etc) found on your website. Be sure to include relevant keywords and metatags throughout your website. As you create content, you’ll want to make sure each page is optimized for:
The video-chatting capabilities of Skype for Business, sharing opportunities of WebEx, and simplicity of GoToMeeting are great ways to work collectively in and away from the office, but there are other B2B collaboration platforms you may want to consider.Read More