Why Your B2B Business Needs to Invest in SEO

By Philip BerardoDec 08, 2017

If you’ve recently published new content to your company’s website, you may be wondering why it’s not generating traffic. The truth is, even the best content will go unnoticed without proper optimization for web searches. To stay on top of the competition, you’ll need to invest in search engine optimization. Here’s why your b2b business needs SEO for its digital content.

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The Future of Artificial Intelligence in B2B

By Philip BerardoOct 16, 2017

In the past year, the usage of artificial intelligence in B2B marketing has consistently grown, and is expected to increase even further in 2018. Nearly 2/3 of B2B marketers are looking to adopt AI for their marketing strategies, including optimization and social advertising.

With an AI renaissance on the horizon, here’s what you should know about the future of artificial intelligence in B2B. 

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An Overview of B2B Marketing in 2017

By Philip BerardoOct 13, 2017

The biggest takeaway from 2017 is that B2B marketers are realizing the importance of promoting their brands digitally. In a study from the Content Marketing Institute, over 50% of marketers have stated they will focus more spending on content marketing within the next year. With a rise in both content and digital marketing, here are some of the key trends from 2017 for B2B marketing. 

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3 Next–Gen Tools for B2B Sales & Marketing

By Stephanie AlexandreAug 09, 2017

The best businesses know they need to evolve and adapt in order to reach their sales goals, but finding the rights tools in an ever-changing landscape can prove challenging. That is why we have come up with a list cutting edge next-gen tools to help you find marketing success.

As marketers, we understand what it takes to move the needle and how to help our B2B clients redefine their goals and priorities. These tools are meant to help your organization regain its agility all while developing a clearer understanding of your target audience. 

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Hackers Find New Targets for 2017: Drones and IoT Devices

By Philip BerardoJun 28, 2017

In their 2017 threat predictions report, McAfee Labs disclosed some frightening information regarding the ongoing rise of cyber-attacks. Health, public, and education sectors make up over 50% of the incidents alone. Now, drones and IoT (internet of things) devices are prime aim for hackers, but even mobile devices are a continuing target. These attacks are a huge threat for companies looking to build trust with buyers and potential leads.

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3 Tech Innovations for Driving Engagement

By Stephanie AlexandreJun 06, 2017

Organizations already recognize how mobile technology and the Internet of Things can impact brand value. In fact, more than 70 percent of respondents to the SoDA Report (“Society of Digital Agencies”) that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. 

Marketers often feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? According to
Pew Research, about 28 percent of Americans hold “strong” preferences for being early adopters, while 26 percent firmly avoid early adoption.

This post delves into some of the latest technological developments that are bound to impact your marketing efforts.

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Are You Following Google's Best Practices for SEO?

By Stephanie AlexandreMay 12, 2017

Marketing moved into the digital age quite some time ago, and with any transformation it has come with its fair share of growing pains. Online marketing has become an industry of its own, comprised of Pay Per Click, blogging, and SEO, etc. There’s not a day a user can log online without being hit with some form of online marketing. So, how can you ensure you are following best practices?

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3 Alternative Collaboration Platforms for Your Business

By Ryan TrabalkaNov 04, 2016

The video-chatting capabilities of Skype for Business, sharing opportunities of WebEx, and simplicity of GoToMeeting are great ways to work collectively in and away from the office, but there are other B2B collaboration platforms you may want to consider.

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Technology In Marketing: Engage, Interact, And Sell!

By Stephanie AlexandreAug 04, 2016

When you hear marketing in 2016, what comes to mind? Whether you sell shoes, food, or computers, technology is the backbone of all successful marketing strategies. Businesses incorporate various technological mediums to gain emotional insights while engaging with audiences alike to eventually gain loyal customers. Take a few minutes to see how digital, social, and mobile marketing can transform your marketing endeavors as well as please existing customers.

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