As the age of individual keyword ranking comes to an end, it’s time for digital marketers to make the transition to topics. Topic clusters were created as a response to Google’s algorithm changes, which now understand the context behind a search. Searches are more conversational as a result, since users are typing in longer phrases, as opposed to single keywords.Read More
Are your blog posts generating the leads that you want? If so, well done! If you find that your blog needs some tweaking in order to gain more traction from readers and optimize the content to their fullest potential, there are simple ways to make blogging worth your while. According to Hubspot, blogging proves to be the #1 method for inbound marketers to increase traffic.Read More
Before you dive into business as usual in 2016, take the time to map out a content marketing strategy that identifies new insights and inspirations that improve upon last year’s results.Read More
When it comes to blogging, it’s easy to get overwhelmed by all the advice pointing you in different directions. Maybe you’ve gotten off-track and need to take stock on what you’re trying to accomplish in the first place. Maybe you’re considering starting a blog for your lead generation strategy and need a game plan. Don’t worry—we’ve got you covered. Here are the 3 things you absolutely need your blog to do for you:Read More
Does your business have a blog? If it does, is it updated with fresh content, and is it optimized to convert? If you answered no to those questions, you could be missing out on free leads and one of the most effective marketing techniques available for gaining visibility, building trust, and establishing authority.