A Digital Marketer's Guide to Designing Forms for Lead Generation

By Philip BerardoOct 17, 2018

There are dozens of areas for digital marketer’s to focus their efforts for lead generation; but one of the trickier methods comes from creating forms on your company website. Sometimes you'll have too many fields for a potential new lead to fill out, or your call-to-actions are misleading and uninformative. 

To avoid some of the pitfalls of form design, digital marketers can follow this step-by-step guide for designing forms for lead generation. 

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Build Brand Recognition with these B2B Digital Marketing Strategies

By Philip BerardoAug 16, 2018

Digital marketing can be a major asset to build brand recognition online. Some b2b marketers choose to focus on content creation or blogging, while others lean more toward advertising their brand through social media. When it comes to building your brand recognition, you’ll want to start by following these b2b digital marketing strategies.

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An Essential Guide to B2B Digital Marketing for Small Businesses

By Philip BerardoJun 13, 2018

Entering the world of b2b digital marketing can be intimidating for small businesses. With a strong emphasis on digital content and brand development, staying ahead of the competition is no simple task. To help lead small businesses through the digital landscape, here’s your guide to the basics of b2b digital marketing.

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Finding Success From Your White Paper Marketing

By Philip BerardoApr 20, 2018

Getting the most out of white papers takes focus and persistence. Keeping your white paper style consistent and attention-grabbing is a good practice to start with, but what else can you do to attract viewers?  Here are some additional strategies to find success from your white paper marketing.

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3 Things You Need to Stop Doing in your b2b Digital Marketing

By Azadeh BrownMay 27, 2015

For most marketers, digital marketing isn’t a native language. It’s another tool we’ve adopted and added to our marketing toolbelt to be used later as a part of a larger integrated campaign. With the rules of digital marketing changing seemingly every day, its tempting for marketers to jump on a trend to “see what works”. The problem is knowing when to jump off – or jumping off too early! Below are the top three things you need to stop doing in your digital marketing campaign right away.

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