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So you’ve managed to develop a unique image for your b2b brand. Your brand may stand out in the marketplace, but how does it actually resonate with your audience? As new trends occur in the marketing industry, your brand may be losing its relevancy without you realizing. To help your brand stay relevant to your audience, here are some branding refresh tips to keep in mind.

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Have you ever looked at your Google analytics and wondered why some webpages get bombarded with traffic, while others are stuck in search engine limbo? Even when you’ve spent plenty of time optimizing your b2b website, Google is occasionally a bit stubborn. Here’s how you can optimize around the many ways Google ranks your b2b website and content.

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It seems like every week there is something new in the world of inbound. We previously shared our key takeaways from the recent Inbound 2018 event, but we felt there was one topic that could use additional coverage. Here’s what you need to know about making the switch from the old sales funnel to the new flywheel.

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This year’s HubSpot-hosted Inbound event has come to a close; and there’s plenty of new strategies and concepts we’ve learned from the event. From hacking inbound sales and lead generation, to a new inbound marketing model from HubSpot, these are the takeaways from *Inbound 2018 that will shape the future of marketing and sales.

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For b2b marketing, generating leads is only half the challenge when attracting attention to your business and brand. Without proper lead nurturing strategies, your leads won’t see the same value from your brand overtime. Worst of all, they may feel neglected!

Email marketing is essential for building lasting relationships with leads and reigniting an interest in your brand from previously disengaged leads. Here are four b2b email marketing strategies you can follow to nurture your leads and exceed their expectations.

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It’s one of the biggest fears for any branding agency; what happens when your brand no longer resonates with your audience? Unfortunately, as prospects demand more customized service and content, smaller b2b brands may struggle to keep up with their increased expectations.

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Digital marketing can be a major asset to build brand recognition online. Some b2b marketers choose to focus on content creation or blogging, while others lean more toward advertising their brand through social media. When it comes to building your brand recognition, you’ll want to start by following these b2b digital marketing strategies.

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Since the major update to search engine algorithms last year, marketers have had to make significant changes to their SEO strategies. Topic clusters and pillar pages are a marketer’s new best friend when keeping content linked and up-to-date with SEO.

While keywords aren’t completely gone, their relevancy in the modern content marketing landscape is dwindling. Here’s why topic clusters and pillar pages have become essential for content marketing.

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A blog is a great way for b2b digital marketers to educate prospects with informative content related to their industry; your b2b organization may already have a dedicated, up-to-date blog of its own. However, your blog could be missing vital support from a call-to-action, which may be costing you potential leads. You’ll want to avoid these four common call-to-action (CTA) mistakes to ensure your lead conversion rates aren’t suffering.

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In b2b marketing, a successful website is key to attracting new visitors and generating qualified leads. Your website must have a purpose and send a personal message to visitors, in the same way your brand's voice will resonate with your audience. To keep your webpages optimized and easy-to-navigate, here are four tips you can follow to perfect your b2b website design and content.