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In the b2b marketing landscape, a functional, intuitive website design is crucial when driving lead generation and measuring up to competitors. Websites need search engine optimization, a strong content management system, and accessible load times to work effectively. Digital marketers should follow these five guidelines for their b2b web development in 2018. 

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Around 90 billion business emails are sent each day, with 73% of Senior-level marketers calling email marketing a vital aspect of their business. The truth is, quality results only come from a proper email marketing campaign to nurture leads, and improve email click rates. That’s why we’re giving you a guide to the best practices you need to follow for b2b email marketing.

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One of the many challenges b2b marketers face is creating an effective brand strategy to make their brand stand out among competitors. What does your brand offer in terms of value? How does it resonate with your audience and relate to their emotional side? Your brand’s message makes a huge difference; don’t let it become an afterthought. These are the 4 tips you should follow when developing your b2b brand strategy.

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Starting in May, Hubspot is no longer supporting its keywords tool. This means users will need to embrace new methods to optimize their content. Luckily, HubSpot has already made preparations for the upcoming change. HubSpot launched its content strategy tool back in September, but there’s still time to get started if you haven’t checked it out. Here’s how you can get the most of the content strategy tool update.

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Las Vegas hosted the 2018 Consumer Electronics Show (CES) last week, bringing in over 180,000 visitors and 900 startups. While we at thinkdm2 are b2b marketers at heart, something about CES leaves all marketers and techies with a sense of excitement. 

The event offered an exciting look at the future of technology, for marketers including new AI advancements and increased IoT speeds for mobile devices. If you missed some of the announcements, here are five big tech trends from CES 2018.

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In 2018, the number of Internet connected devices are expected to grow to 11 billion. There will be a rise in AI usage, blockchains, and an increase in internet of things capabilities. With new ways to analyze and store important information, IoT devices are looking to make a big impact on companies in 2018. Here are IBM’s predictions.

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Content marketing remains an important asset for b2b marketers in 2018, but there are common misconceptions that some marketers still believe. Content marketing is still relevant for b2b, and neglecting its significance can keep your business from achieving success in the new year. These are the four content marketing myths that b2b’s need to leave behind for 2018.

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In b2b marketing, a landing page is an excellent way to give visitors an opportunity to connect with your content by signing up for an email campaign, or offering ebooks and webinars. However, if a landing page tries to pry too much information from a visitor, it may turn them away from your content offering.

With roughly 40% of surveyed marketers feeling they aren’t generating consistent ROI, a poor landing page may be a contributing factor. To avoid the pitfalls of a weak user-experience, we’re giving you three of the best ways to convert more leads with a strong landing page.

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As the year comes to an end, it’s time to focus on new marketing strategies for 2018. With less focus on branded content and a push toward video and applications, b2b’s will need to adapt to new content marketing tactics. A recent report shows that 89% of b2b marketers are making use of content marketing for lead generation, so we’ve compiled a list of the hottest content marketing trends to look out for in 2018.

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If you’ve recently published new content to your company’s website, you may be wondering why it’s not generating traffic. The truth is, even the best content will go unnoticed without proper optimization for web searches. To stay on top of the competition, you’ll need to invest in search engine optimization. Here’s why your b2b business needs SEO for its digital content.