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In 2018, the number of Internet connected devices are expected to grow to 11 billion. There will be a rise in AI usage, blockchains, and an increase in internet of things capabilities. With new ways to analyze and store important information, IoT devices are looking to make a big impact on companies in 2018. Here are IBM’s predictions.

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Content marketing remains an important asset for b2b marketers in 2018, but there are common misconceptions that some marketers still believe. Content marketing is still relevant for b2b, and neglecting its significance can keep your business from achieving success in the new year. These are the four content marketing myths that b2b’s need to leave behind for 2018.

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In b2b marketing, a landing page is an excellent way to give visitors an opportunity to connect with your content by signing up for an email campaign, or offering ebooks and webinars. However, if a landing page tries to pry too much information from a visitor, it may turn them away from your content offering.

With roughly 40% of surveyed marketers feeling they aren’t generating consistent ROI, a poor landing page may be a contributing factor. To avoid the pitfalls of a weak user-experience, we’re giving you three of the best ways to convert more leads with a strong landing page.

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As the year comes to an end, it’s time to focus on new marketing strategies for 2018. With less focus on branded content and a push toward video and applications, b2b’s will need to adapt to new content marketing tactics. A recent report shows that 89% of b2b marketers are making use of content marketing for lead generation, so we’ve compiled a list of the hottest content marketing trends to look out for in 2018.

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If you’ve recently published new content to your company’s website, you may be wondering why it’s not generating traffic. The truth is, even the best content will go unnoticed without proper optimization for web searches. To stay on top of the competition, you’ll need to invest in search engine optimization. Here’s why your b2b business needs SEO for its digital content.

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According to a study conducted by Cisco in 2016, global business executives believe IoT, or the Internet of Things, will positively impact their companies in multiple ways, such as operations efficiency, customer service improvement, and enhanced collaboration among others.

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You may have a steady flow of traffic to your website, but there is always an opportunity to increase traffic even more. So how do you attract new visitors to your site? The key to increasing your website traffic is to work off what you already have. Here are a few tips to help you expand your current website traffic, and welcome new visitors. 

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When reviewing your sales funnel, it’s easy to get lost in the midst of complex data analysis and not know where to start. Your sales funnel isn’t just about your company’s sales; it’s relevant to your marketing team's strategies as well. If your company is struggling with generating b2b leads or reviewing its sales funnel, here are some helpful steps to take to get you in the right direction.  

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In the past year, the usage of artificial intelligence in B2B marketing has consistently grown, and is expected to increase even further in 2018. Nearly 2/3 of B2B marketers are looking to adopt AI for their marketing strategies, including optimization and social advertising. With an AI renaissance on the horizon, here’s what you should know about the future of artificial intelligence in B2B. 

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A successful content marketing campaign is difficult to create if a proper strategy was never implemented beforehand. According to Forbes, only 37% of B2B marketers have established a content marketing strategy. Here are 3 easy steps to help your company build a strong content marketing strategy.