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According to a recent joint study conducted by the Content Marketing Institute and SmartBrief, content has more power in the B2B purchasing processes than ever. Over 1,200 executives and business professionals were interviewed and asked about the type of content that compels them to seal the deal. Creating remarkable content that contains these following 4 qualities will ensure that your B2B organization is set for success.

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The best businesses know they need to evolve and adapt in order to reach their sales goals, but finding the rights tools in an ever-changing landscape can prove challenging. That is why we have come up with a list cutting edge next-gen tools to help you find marketing success. As marketers, we understand what it takes to move the needle and how to help our B2B clients redefine their goals and priorities. These tools are meant to help your organization regain its agility all while developing a clearer understanding of your target audience. 

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Fast Company released it’s 10^th edition of The World’s 50 Most Innovative Companies of 2017. We felt taking a deeper look at the companies that secured their spot in the Top 10 only seemed right. The Top 10 Most Innovative Companies of 2017 are…drumroll please…Amazon, Google, Uber, Apple, Snap, Facebook, Netflix, Twilio, Chobani, and Spotify – respectively. While all of these companies are distinct and unique in their own rights, they have multiple practices in common that have helped catapult them to the top of their fields and the top of this list.

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For marketers, the fundamental goal of search engine optimization, or SEO, has always been to be easily discovered online by prospects. Especially when 80% of internet users turn to search engines to look up information on a business nearby, showing up in the list of search results is crucial to promoting your business and driving traffic to your website.

However, as technology continues to evolve, so too must your marketing. Today’s latest innovations in search are changing the pathways in which prospects reach important information, and thus, changing the way in which your b2b organization must develop SEO marketing strategies accordingly.

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In b2b marketing, it’s becoming less common for an organization to use taglines for their branding. Several technology companies, such as BMC, Cisco, and Microsoft, have ditched the tagline philosophy altogether. With these big name brands at to the top without them, new marketing tactics have emerged to effectively replace taglines. Is your company looking for more than just a simple tagline? Here are some strategies to consider for your branding. 

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Ernest Hemingway’s famous “Iceberg Theory” states that a writer should explicitly include only 1/8 of the details, while leaving the other 7/8 implied. In other words, less can mean so much more.

In content marketing, Hemingway’s concept can be applied to establish a stronger relationship with readers, while also building trust. Instead of bombarding readers with statistics and hyperbole, here are some ways you can improve your content marketing with the iceberg theory. 

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The world has gone mobile. Its time for marketers to take advantage of the fact that 95% of people now own cell phones, and it’s time for B2B companies to fully embrace the power of mobile marketing. Ready to reap the benefits of B2B mobile marketing? Check these steps off your list:

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With the long-awaited Amazon Prime day on July 11^th and its recent acquisition of Whole Foods, the question “What can’t Amazon do?” is a trending topic of conversation. Acquiring and retaining customers left and right, customer loyalty to the Amazon brand has become increasingly unparalleled.

While Amazon has certainly capitalized on the B2C market, by implementing these three principles of strong brand loyalty that are inherent to Amazon’s own marketing strategy and applicable to all, your B2B organization can capitalize on Amazon’s magic.

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In their 2017 threat predictions report, McAfee Labs disclosed some frightening information regarding the ongoing rise of cyber-attacks. Health, public, and education sectors make up over 50% of the incidents alone. Now, drones and IoT (internet of things) devices are prime aim for hackers, but even mobile devices are a continuing target. These attacks are a huge threat for companies looking to build trust with buyers and potential leads.

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Content Marketing allows marketers to connect with their target audience like never before. But, in order to produce great, actionable content, you must first understand the difference between “marketing content” and “content marketing.”