--- title: thinkdm2 Blog (18) description: Thinkdm2's blog features a variety of topics ranging from content and digital marketing, lead generation, SaaS services, b2b branding, marketing technology, and more. (18) --- [![thinkdm2](https://blog.thinkdm2.com/hubfs/Thinkdm2_Sept2016-Images/thinkdm2-logo2x.png "thinkdm2-logo2x")](https://thinkdm2.com/) - [Work](https://thinkdm2.com/work/) - Services - [Brand Development](https://thinkdm2.com/services/brand-development/) - [Digital Marketing](https://thinkdm2.com/services/digital-marketing/) - [Web Development](https://thinkdm2.com/services/web-development/) - [Design Services](https://thinkdm2.com/services/design-services/) - Industries - [Technology](https://thinkdm2.com/industries/technology//) - [Professional Services](https://thinkdm2.com/industries/professional-services/) - [About](https://thinkdm2.com/about/) - [Blog](https://blog.thinkdm2.com) - [Contact](https://thinkdm2.com/contact/) [![](https://blog.thinkdm2.com/hubfs/Untitled%20design%20(10).jpg)](https://blog.thinkdm2.com/an-overview-of-b2b-marketing-in-2017) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [An Overview of B2B Marketing in 2017](https://blog.thinkdm2.com/an-overview-of-b2b-marketing-in-2017) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: ESB Professional/shutterstock.com The biggest takeaway from 2017 is that B2B marketers are realizing the importance of promoting their brands digitally. In a study from the Content Marketing Institute, **[over 50% of marketers](https://www.forbes.com/sites/forbesagencycouncil/2017/09/20/an-overview-of-b2b-marketing-in-2017/#2ffffca935d2)** have stated they will focus more spending on content marketing within the next year. With a rise in both content and digital marketing, here are some of the key trends from 2017 for B2B marketing.  [Read More](https://blog.thinkdm2.com/an-overview-of-b2b-marketing-in-2017) [![Untitled design (9).jpg](https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design%20(9).jpg)](https://blog.thinkdm2.com/how-to-follow-up-on-a-strong-sales-presentation) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [How to Follow-Up on a Strong Sales Presentation](https://blog.thinkdm2.com/how-to-follow-up-on-a-strong-sales-presentation) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: fizkes/shutterstock.com When finishing a sales presentation, the moment of truth arrives as your prospects leave the room; were you able to make a convincing offer? Conducting a strong presentation is important, but without a proper follow-up your prospects may not hold a lasting impression of your company’s offering. Here are some ways you can follow-up a strong sales presentation with a memorable**[leave-behind](https://www.forbes.com/sites/larrymyler/2017/09/20/great-sales-presentation-now-leave-something-behind-that-will-help-close-the-deal/#47b03acc16ca)** piece. [Read More](https://blog.thinkdm2.com/how-to-follow-up-on-a-strong-sales-presentation) [![Untitled design (8).jpg](https://blog.thinkdm2.com/hubfs/Untitled%20design%20(8).jpg)](https://blog.thinkdm2.com/interactive-content-is-the-future-of-digital-marketing) [Digital Marketing](https://blog.thinkdm2.com/topic/digital-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [Interactive Content is the Future of Digital Marketing](https://blog.thinkdm2.com/interactive-content-is-the-future-of-digital-marketing) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: SFIO CRACHO/shutterstock.com Interactive content continues to give marketers the ability to provide user interaction in real-time. Interactive content is about to change everything we know about digital marketing. When offering reading and video, it’s difficult for marketers to know if prospects are actually staying focused on the delivered content. Return on investment is already improving through interactive content, with marketers now seeing **[conversion rates increase by 2-5 times](https://www.martechadvisor.com/articles/interactive-content/why-interactive-content-will-shape-the-future-of-digital-marketing/).** If your company is looking to build stronger relationships with prospects and potential leads, you’ll want to know about these benefits to using interactive content. [Read More](https://blog.thinkdm2.com/interactive-content-is-the-future-of-digital-marketing) [![Untitled design (7).jpg](https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design%20(7).jpg)](https://blog.thinkdm2.com/align-marketing-and-sales-teams-around-buyer-personas) [Inbound Marketing](https://blog.thinkdm2.com/topic/inbound-marketing), [Buyer Personas](https://blog.thinkdm2.com/topic/buyer-personas), [Branding](https://blog.thinkdm2.com/topic/branding), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [Align Marketing and Sales Teams Around Buyer Personas](https://blog.thinkdm2.com/align-marketing-and-sales-teams-around-buyer-personas) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: yuttana Contributor Studio/shutterstock.com Aligning marketing and sales is an important step toward personalizing your company’s content and effectively managing leads. In a study from **[SiriusDecisions](https://martechseries.com/mts-insights/guest-authors/want-boost-revenue-start-aligning-marketing-sales/)**, it was shown alignment between marketing and sales can lead to 24% faster growth in revenue and 27% faster growth in profit over a 3 year period. To increase your company’s revenue, here are some ways your company can work toward aligning its marketing and sales teams.  [Read More](https://blog.thinkdm2.com/align-marketing-and-sales-teams-around-buyer-personas) [![Untitled design (6)-1.jpg](https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design%20(6)-1.jpg)](https://blog.thinkdm2.com/driving-roi-by-utilizing-marketing-automation) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [Driving ROI by Utilizing Marketing Automation](https://blog.thinkdm2.com/driving-roi-by-utilizing-marketing-automation) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Zapp2Photo/shutterstock.com Despite the growing adoption rate, some companies are finding that their marketing automation isn’t driving ROI as had been originally anticipated. **[Forbes has reported](https://www.forbes.com/sites/christinecrandell/2017/08/15/why-your-marketing-automation-roi-is-in-the-lost-and-found/#3bcb728c1cb9)** that an estimated 53% of companies are already using marketing automation, while an additional 37% are planning to integrate it. Here are some reasons why *your* company’s marketing automation may be giving an inconsistent ROI. [Read More](https://blog.thinkdm2.com/driving-roi-by-utilizing-marketing-automation) [![Untitled design (5).jpg](https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design%20(5).jpg)](https://blog.thinkdm2.com/the-4-b2b-content-qualities-that-influence-purchasing-behavior) [Content Marketing](https://blog.thinkdm2.com/topic/content-marketing), [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing) ## [The 4 B2B Content Qualities That Influence Purchasing Behavior](https://blog.thinkdm2.com/the-4-b2b-content-qualities-that-influence-purchasing-behavior) By [Stephanie Alexandre](https://blog.thinkdm2.com/author/stephanie-alexandre)   image credit: aradaphotography/shutterstock.com According to a recent joint **[study](https://contentmarketinginstitute.com/2017/07/content-influences-purchasing-research/)** conducted by the Content Marketing Institute and SmartBrief, content has more power in the B2B purchasing processes than ever. Over 1,200 executives and business professionals were interviewed and asked about the type of content that compels them to seal the deal. Creating remarkable content that contains these following 4 qualities will ensure that your B2B organization is set for success. [Read More](https://blog.thinkdm2.com/the-4-b2b-content-qualities-that-influence-purchasing-behavior) [![Untitled design (4).jpg](https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design%20(4).jpg)](https://blog.thinkdm2.com/3-next-gen-tools-for-b2b-sales-marketing) [B2B Marketing](https://blog.thinkdm2.com/topic/b2b-marketing), [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [3 Next–Gen Tools for B2B Sales & Marketing](https://blog.thinkdm2.com/3-next-gen-tools-for-b2b-sales-marketing) By [Stephanie Alexandre](https://blog.thinkdm2.com/author/stephanie-alexandre)   image credit: everything possible/shutterstock.com The best businesses know they need to evolve and adapt in order to reach their sales goals, but finding the rights tools in an ever-changing landscape can prove challenging. That is why we have come up with a list cutting edge next-gen tools to help you find marketing success. As marketers, we understand what it takes to move the needle and how to help our B2B clients redefine their goals and priorities. These tools are meant to help your organization regain its agility all while developing a clearer understanding of your target audience. [Read More](https://blog.thinkdm2.com/3-next-gen-tools-for-b2b-sales-marketing) [![Untitled design (3).jpg](https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design%20(3).jpg)](https://blog.thinkdm2.com/top-10-most-innovative-companies-of-2017) [Marketing Technology](https://blog.thinkdm2.com/topic/marketing-technology) ## [Top 10 Most Innovative Companies of 2017](https://blog.thinkdm2.com/top-10-most-innovative-companies-of-2017) By [Stephanie Alexandre](https://blog.thinkdm2.com/author/stephanie-alexandre)   image credit: NicoElNino/shutterstock.com Fast Company released it’s 10th edition of The World’s 50 Most Innovative Companies of 2017. We felt taking a deeper look at the companies that secured their spot in the Top 10 only seemed right. The Top 10 Most Innovative Companies of 2017 are…drumroll please…Amazon, Google, Uber, Apple, Snap, Facebook, Netflix, Twilio, Chobani, and Spotify – respectively. While all of these companies are distinct and unique in their own rights, they have multiple practices in common that have helped catapult them to the top of their fields and the top of this list. [Read More](https://blog.thinkdm2.com/top-10-most-innovative-companies-of-2017) [![finger pointing at website URL over a blank background](https://blog.thinkdm2.com/hubfs/Blog_Images/Untitled%20design%20(2).jpg)](https://blog.thinkdm2.com/innovations-in-search-engine-marketing-keeping-up-as-a-tech-marketer) [Search Engine Optimization](https://blog.thinkdm2.com/topic/search-engine-optimization) ## [Innovations in Search Engine Marketing: Keeping Up as a Tech Marketer](https://blog.thinkdm2.com/innovations-in-search-engine-marketing-keeping-up-as-a-tech-marketer) By [Stephanie Alexandre](https://blog.thinkdm2.com/author/stephanie-alexandre)   image credit: Minerva Studio/shutterstock.com For marketers, the fundamental goal of search engine optimization, or SEO, has always been to be easily discovered online by prospects. Especially when **[80% of internet users](http://www.geomarketing.com/consumers-trust-search-engines-over-friends-brands-when-it-comes-to-finding-new-products)** turn to search engines to look up information on a business nearby, showing up in the list of search results is crucial to promoting your business and driving traffic to your website. However, as technology continues to evolve, so too must your marketing. Today’s latest innovations in search are changing the pathways in which prospects reach important information, and thus, changing the way in which your b2b organization must develop **[SEO marketing strategies](https://blog.thinkdm2.com/4-critical-seo-factors-for-your-b2b-business)** accordingly. [Read More](https://blog.thinkdm2.com/innovations-in-search-engine-marketing-keeping-up-as-a-tech-marketer) [![shutterstock_520811992.jpg](https://blog.thinkdm2.com/hubfs/Blog_Images/shutterstock_520811992.jpg)](https://blog.thinkdm2.com/do-b2b-organizations-need-taglines) [Branding](https://blog.thinkdm2.com/topic/branding) ## [Do B2B Organizations Need Taglines?](https://blog.thinkdm2.com/do-b2b-organizations-need-taglines) By [Philip Berardo](https://blog.thinkdm2.com/author/philip-berardo)   image credit: Mohd KhairilX/shutterstock.com In b2b marketing, it’s becoming less common for an organization to use taglines for their branding. Several technology companies, such as BMC, Cisco, and Microsoft, have **[ditched the tagline philosophy](http://www.christopherakoch.com/brand-management-tagline-b2b/)** altogether. With these big name brands at to the top without them, new marketing tactics have emerged to effectively replace taglines. Is your company looking for more than just a simple tagline? Here are some strategies to consider for your branding.  [Read More](https://blog.thinkdm2.com/do-b2b-organizations-need-taglines) [‹ Previous](https://blog.thinkdm2.com/page/17) [Next ›](https://blog.thinkdm2.com/page/19) #### Never Miss an Insight! ### Subscribe to weekly blog updates, featuring topics such as branding, digital marketing, and web design strategies.  ### RECENT POSTS ### CATEGORIES - [B2B Marketing (83)](https://blog.thinkdm2.com/topic/b2b-marketing) - [Digital Marketing (51)](https://blog.thinkdm2.com/topic/digital-marketing) - [Branding (50)](https://blog.thinkdm2.com/topic/branding) - [Content Marketing (49)](https://blog.thinkdm2.com/topic/content-marketing) - [Website Design (35)](https://blog.thinkdm2.com/topic/website-design) #### Technology Insights Read the latest goings-on in digital, technology, and content marketing. 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