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The biggest takeaway from 2017 is that B2B marketers are realizing the importance of promoting their brands digitally. In a study from the Content Marketing Institute, over 50% of marketers have stated they will focus more spending on content marketing within the next year. With a rise in both content and digital marketing, here are some of the key trends from 2017 for B2B marketing. 

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When finishing a sales presentation, the moment of truth arrives as your prospects leave the room; were you able to make a convincing offer? Conducting a strong presentation is important, but without a proper follow-up your prospects may not hold a lasting impression of your company’s offering. Here are some ways you can follow-up a strong sales presentation with a memorable leave-behind piece.

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Interactive content continues to give marketers the ability to provide user interaction in real-time. Interactive content is about to change everything we know about digital marketing. When offering reading and video, it’s difficult for marketers to know if prospects are actually staying focused on the delivered content.

Return on investment is already improving through interactive content, with marketers now seeing conversion rates increase by 2-5 times. If your company is looking to build stronger relationships with prospects and potential leads, you’ll want to know about these benefits to using interactive content.

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Aligning marketing and sales is an important step toward personalizing your company’s content and effectively managing leads. In a study from SiriusDecisions, it was shown alignment between marketing and sales can lead to 24% faster growth in revenue and 27% faster growth in profit over a 3 year period. To increase your company’s revenue, here are some ways your company can work toward aligning its marketing and sales teams. 

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Despite the growing adoption rate, some companies are finding that their marketing automation isn’t driving ROI as had been originally anticipated. Forbes has reported that an estimated 53% of companies are already using marketing automation, while an additional 37% are planning to integrate it. Here are some reasons why your company’s marketing automation may be giving an inconsistent ROI.

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According to a recent joint study conducted by the Content Marketing Institute and SmartBrief, content has more power in the B2B purchasing processes than ever. Over 1,200 executives and business professionals were interviewed and asked about the type of content that compels them to seal the deal. Creating remarkable content that contains these following 4 qualities will ensure that your B2B organization is set for success.

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The best businesses know they need to evolve and adapt in order to reach their sales goals, but finding the rights tools in an ever-changing landscape can prove challenging. That is why we have come up with a list cutting edge next-gen tools to help you find marketing success. As marketers, we understand what it takes to move the needle and how to help our B2B clients redefine their goals and priorities. These tools are meant to help your organization regain its agility all while developing a clearer understanding of your target audience. 

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Ernest Hemingway’s famous “Iceberg Theory” states that a writer should explicitly include only 1/8 of the details, while leaving the other 7/8 implied. In other words, less can mean so much more.

In content marketing, Hemingway’s concept can be applied to establish a stronger relationship with readers, while also building trust. Instead of bombarding readers with statistics and hyperbole, here are some ways you can improve your content marketing with the iceberg theory. 

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Content Marketing allows marketers to connect with their target audience like never before. But, in order to produce great, actionable content, you must first understand the difference between “marketing content” and “content marketing.”

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From creating new roles and cross-functional teams to developing customer narratives, organizations are ramping up their martech efforts like never before. Recently these 3 heavyweights spoke at the Oracle Modern Customer Experience Summit, where they were united in transforming the face of digital change and connecting with customers.

Here are 3 examples of how data can transform the way marketers connect to their audience.