4 Call-to-Action Mistakes that are Costing You Leads

By Philip BerardoAug 02, 2018

image credit: yuttana Contributor Studio/shutterstock.com

A blog is a great way for b2b digital marketers to educate prospects with informative content related to their industry; your b2b organization may already have a dedicated, up-to-date blog of its own. However, your blog could be missing vital support from a call-to-action, which may be costing you potential leads. You’ll want to avoid these four common call-to-action (CTA) mistakes to ensure your lead conversion rates aren’t suffering.

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4 Ways to Offer Value with Your Call-to-Action Strategy

By Philip BerardoJun 21, 2018

image credit: Constantin Stanciu/shutterstock.com

So you’ve developed an ideal content marketing strategy, published consistent, relevant content for your prospects, and followed SEO guidelines. Despite these measures, you notice that your lead conversion rates are still lacking.

The truth is, even with an ideal marketing strategy, your prospects may not see enough value from your call-to-action offerings. To keep visitors clicking, here are four ways you can offer stronger value with your call-to-action (CTA).

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3 Ways to Create an Attractive CTA

By Ryan TrabalkaSep 08, 2016

When it comes to inbound marketing, there are many ways to generate new leads. One of the best time-tested methods of sending new leads down your funnel is through CTAs.

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