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Digital marketing can be a major asset to build brand recognition online. Some b2b marketers choose to focus on content creation or blogging, while others lean more toward advertising their brand through social media. When it comes to building your brand recognition, you’ll want to start by following these b2b digital marketing strategies.

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Since the major update to search engine algorithms last year, marketers have had to make significant changes to their SEO strategies. Topic clusters and pillar pages are a marketer’s new best friend when keeping content linked and up-to-date with SEO.

While keywords aren’t completely gone, their relevancy in the modern content marketing landscape is dwindling. Here’s why topic clusters and pillar pages have become essential for content marketing.

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A blog is a great way for b2b digital marketers to educate prospects with informative content related to their industry; your b2b organization may already have a dedicated, up-to-date blog of its own. However, your blog could be missing vital support from a call-to-action, which may be costing you potential leads. You’ll want to avoid these four common call-to-action (CTA) mistakes to ensure your lead conversion rates aren’t suffering.

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In b2b marketing, a successful website is key to attracting new visitors and generating qualified leads. Your website must have a purpose and send a personal message to visitors, in the same way your brand's voice will resonate with your audience. To keep your webpages optimized and easy-to-navigate, here are four tips you can follow to perfect your b2b website design and content.

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Take a moment to think about the many tech buzzwords digital marketers tend to use today; AI, machine learning, and the Internet of Things are all major topics of interest. Since digital marketing is constantly evolving, this year will once again bring technology advancements along for the long run.

Here are several innovations in technology for digital marketing that we’re expecting in the near future.

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The amount of analytics information the average b2b business must keep track of is no doubt overwhelming. Whether it’s organic and direct traffic, session durations, or entrances and exits, there is a vast array of data to measure. In some cases, your website may even experience a spike in bounce rate for seemingly no reason.

The truth is, there is an underlying pattern behind the rise and fall of your bounce rate. Here’s what you need to know to understand and improve your b2b website’s bounce rate through Google analytics. 

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From topic clusters to personalization, 2018 has given marketers plenty of options to expand their audience. Now that we’ve reached the halfway point of the year, it’s time to think about what lies ahead for the future of marketing. Here are some upcoming marketing trends you’ll want to keep an eye on going into 2019.

We wanted to take a hiatus from our usual b2b-focused blogs and draw attention to a cause that we feel deserves attention – food waste. We were recently inspired by a National Geographic piece, which showcased just how much food is tossed away because it doesn’t meet expectations for appearance.

Here at thinkdm2, we don’t believe in judging a book by its cover, and we especially don’t believe in discrediting a piece of food due to its odd appearance. That’s why we designed this passion project to share our love for food and branding.

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So you’ve developed an ideal content marketing strategy, published consistent, relevant content for your prospects, and followed SEO guidelines. Despite these measures, you notice that your lead conversion rates are still lacking.

The truth is, even with an ideal marketing strategy, your prospects may not see enough value from your call-to-action offerings. To keep visitors clicking, here are four ways you can offer stronger value with your call-to-action (CTA).

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Entering the world of b2b digital marketing can be intimidating for small businesses. With a strong emphasis on digital content and brand development, staying ahead of the competition is no simple task. To help lead small businesses through the digital landscape, here’s your guide to the basics of b2b digital marketing.